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Ekouaer Debuts Collection at New York Fashion Week

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Ekouaer Debuts Collection at New York Fashion Week
Business

Business

Ekouaer Debuts Collection at New York Fashion Week

2024-09-12 12:13 Last Updated At:12:35

NEW YORK, Sept. 12, 2024 /PRNewswire/ -- Ekouaer made a stunning debut at New York Fashion Week on 8 September, unveiling two exquisite collections that captivated the audience with their unique take on women's loungewear. Adding to the allure of the event, supermodel Helena Christensen graced the runway, bringing an extra layer of sophistication and star power to the show.

Held at the iconic Cipriani 25 Broadway in New York, the show set the stage for a presentation that was as calming as it was elegant—perfectly encapsulating Ekouaer's mission to create a utopia of freedom, relaxation, and health.

The first collection, designed by Ekouaer's in-house team, emphasized a "less is more" philosophy, showcasing the beauty of simplicity and the power of understated elegance. Every piece was thoughtfully crafted to offer an "oxygen space" in the world of clothing—a sanctuary where women could forget life's troubles, escape work pressures, and rejuvenate their tired bodies. The luxurious, soft fabrics were carefully chosen not just for their comfort, but for their ability to gently embrace the wearer's inner essence, reminding them of the tranquility that Ekouaer strives to infuse into every garment.

The overarching theme was a return to authenticity—a call to escape the chaos of the outside world and reconnect with oneself. This collection was not merely about aesthetics but also about fostering a lifestyle where simplicity and comfort reign supreme. Each design was a cherished addition to any wardrobe, offering a tangible connection to Ekouaer's core values of authenticity, comfort, and inner peace. It was a celebration of the comfort found in being true to oneself—a reflection of Ekouaer's dedication to guiding people back to a long-lost sense of authenticity and leisure.

The second collection was the result of a collaboration with Isabella Cortese, the co-founder of Nube Studio in Barcelona. An Italian designer with an impressive background, Cortese graduated from the prestigious IED Moda Milano and has built a career that includes notable roles such as apparel graphic designer at Moncler and head graphic designer at A Better Mistake. Her collaboration with Ekouaer brought a fresh perspective to the show, blending her rich imagination with the brand's commitment to timelessness.

Cortese's designs were deeply inspired by nature, with flowers serving as the central motif. The collection beautifully captured three distinct moments of blooming during the spring-summer journey: the early morning mist, the golden sunset, and the serene midnight. Each piece was not just a garment but an invitation to savor life's quieter moments—a core mission of Ekouaer.

Through delicate floral prints, Cortese expressed the passage of time and the evolving emotions that accompany it. The result was a range that felt both deeply personal and universally appealing, syncing the wearer's breath with the rhythm of nature and offering a moment of tranquility amid the busyness of daily life. These designs were more than just fashion statements; they were an embodiment of Ekouaer's vision of creating an oasis of calm and authenticity in a fast-paced world.

The models on the runway embodied this natural elegance, with floral elements seamlessly integrated into their looks. Their graceful postures and the subtle yet impactful designs highlighted the quiet strength and charm that the collection sought to evoke.

Whether at home or on the road, these pieces offered a connection to nature and a reminder of the beauty that can be found in simplicity—a true testament to Ekouaer's dedication to crafting an "oxygen space" in fashion.

Ekouaer's debut at New York Fashion Week was more than just a fashion show—it was a celebration of inner peace, authenticity, and the timeless allure of nature. With these two collections, the brand has successfully introduced a new kind of luxury that speaks to the soul and resonates deeply with those seeking comfort and style in their everyday lives.

This momentous occasion in Ekouaer's journey towards global recognition highlighted the brand's commitment to its mission: to inspire and connect with audiences worldwide by offering them a sanctuary of tranquility in the form of fashion.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ekouaer Debuts Collection at New York Fashion Week

Ekouaer Debuts Collection at New York Fashion Week

  • Piramal Pharma Solutions is investing over $5.3 million in its Aurora drug substance facility to upgrade site infrastructure.
  • With its investment through the Life Sciences Scale-Up Fund, the Ontario government is supporting healthcare innovation and reinforcing its province's leadership position in the life sciences.
  • This project will create 12 new jobs and protect 183 existing positions, unlocking new market opportunities and strengthening the sector's competitiveness.

MUMBAI, India, Sept. 30, 2026 /PRNewswire/ -- Piramal Pharma Solutions ("PPS"), a leading global Contract Development and Manufacturing Organization (CDMO) and part of Piramal Pharma Ltd. ("PPL") (NSE: PPLPHARMA) (BSE: 543635), today announced that its Aurora, Canada drug substance site has received a $1,753,620 investment from the Ontario government through the Life Sciences Scale-Up Fund (LSSUF), enabling PPS to upgrade site infrastructure and commercialize Ontario-made health technologies for new markets.

With support from the government of Ontario, Piramal Pharma is investing $5,314,000 to upgrade site infrastructure at their Aurora facility, strengthening Ontario's pharmaceutical manufacturing and bolstering domestic production of APIs. This project will enhance R&D and clinical API production, ensure the commercial availability of critical drug substances, and support a resilient and globally competitive life sciences industry in Ontario. The investment will create 12 new jobs and protect 183 existing positions.

"We are grateful to the Government of Ontario and MPP Dawn Gallagher Murphy for their support of this important investment in our Aurora facility," said Peter DeYoung, CEO, Piramal Global Pharma. "This funding will help enable Piramal Pharma Solutions to upgrade our site infrastructure, strengthen our manufacturing capabilities, and enhance our ability to serve patients and customers around the world. In addition to supporting business growth, this investment will help advance projects focused on sustainability, operational efficiency, and the modernization of our site, reinforcing our commitment to responsible manufacturing and environmental stewardship."

"Through the Life Sciences Scale-Up Fund, our government is ensuring that Ontario businesses are positioned to develop, commercialize and deploy new technologies across the health-care system," said Dawn Gallagher Murphy, Member of Provincial Parliament for Newmarket—Aurora. "With this investment, Piramal will be positioned to turn their latest ideas into market-ready solutions, all while creating good-paying jobs and reinforcing Ontario's position as a global biomanufacturing and life sciences hub."

First launched in 2024, the $24 million LSSUF works in tandem with the government's Health Innovation Pathway to advance the objectives of Phase 2 of Ontario's Life Sciences Strategy and strengthen Ontario's position as a global leader in health innovation. Building on the fund's initial success, the 2026 Ontario Budget invested an additional $24 million to support Ontario companies whose work will accelerate the adoption of innovative technologies in the health-care system and support the province's broader vision of providing connected, convenient care closer to home.

"Ontario's life sciences sector plays a critical role in supporting the discovery and development of innovative medicines and technologies, which is why our government is proud to support local companies as they take their Ontario-made products to the next level," said Vic Fedeli, Minister of Economic Development, Job Creation and Trade. "By investing in Piramal through the Life Sciences Scale-Up Fund, we are scaling up our province's domestic capacity while further positioning Ontario as a leading jurisdiction for life sciences investment for generations to come."

By investing in the Aurora site, the Ontario government is strengthening Ontario's leadership in the life sciences and helping PPS advance next-generation technologies to patients worldwide.

About Piramal Pharma Solutions

Piramal Pharma Solutions (PPS) is a Contract Development and Manufacturing Organization (CDMO) offering end-to-end development and manufacturing solutions across the drug life cycle. We serve our customers through a globally integrated network of facilities in North America, Europe, and Asia. This enables us to offer a comprehensive range of services including drug discovery solutions, process and pharmaceutical development services, clinical trial supplies, commercial supply of APIs, and finished dosage forms. We also offer specialized services such as the development and manufacture of highly potent APIs, antibody-drug conjugations, sterile fill/finish, peptide products and services, and potent solid oral drug products. PPS also offers development and manufacturing services for biologics including vaccines and gene therapies, made possible through Piramal Pharma Limited's subsidiary, Yapan Bio Private Limited.

For more information visit: Piramal Pharma Solutions | LinkedIn| Facebook | X

About Piramal Pharma Limited
 

Piramal Pharma Limited (PPL, NSE: PPLPHARMA I BSE: 543635), offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated contract development and manufacturing organization; Piramal Critical Care (PCC), a complex hospital generics business; and the Piramal Consumer Healthcare business, selling over-the-counter consumer and wellness products. In addition, one of PPL's associate companies, Abbvie Therapeutics India Private Limited, a joint venture between Abbvie and PPL, has emerged as one of the market leaders in the ophthalmology therapy area in the Indian pharma market.

For more information, visit: Piramal Pharma | LinkedIn

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

Ontario Contributes $1.7 Million Investment to Advance Life Sciences Innovation at Piramal Pharma's Aurora Facility

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