A textile company based in southwest China's Guizhou Province is enjoying increasing popularity overseas as more and more international consumers are drawn to its exquisite embroidery works and innovative designs.
As a province with 49 ethnic minority groups, Guizhou is rich in cultural heritage resources and boasts a diverse range of intangible cultural assets including the celebrated Miao embroidery custom, a folk art belonging to the Miao ethnic group which is known for its varied needlework as well as its bold and bright colors.
Local companies are now keen to tap into the true potential of Guizhou's abundant cultural resources as they explore new ways to take their products onto the global marketplace.
Workers at the factory of the Guizhou Xiuniang Culture company in Majiang County are busy producing an array of toys, clothes, bags and other well-designed textile crafts which will be loaded onto trucks and shipped off for southeast Asia and other regions around the world.
Though the company had primarily been more focused on domestic sales, its involvement in last year's China Import and Export Fair (Canton fair), one of the biggest international trade events in China, saw its products garner considerable attention among overseas buyers. Driven by this new enthusiasm, orders for these Guizhou-made handicrafts have since surged by a whopping 30 percent.
Though the company had primarily been more focused on domestic sales, its involvement in last year’s China Import and Export Fair (Canton fair), one of the biggest international trade events in China, saw its products garner considerable attention among overseas buyers. Driven by this new enthusiasm, orders for these Guizhou-made handicrafts have since surged by a whopping 30 percent.
"We have received orders from buyers in more than ten countries including the European countires, ASEAN countries, the U.S., Japan and ROK. The number of orders is on the rise," said Liu Tianyu, the company's general manager.
The company is now starting to operate accounts on international social platforms, and regularly uploads videos and pictures about their products as they attempt to woo more overseas buyers.
In addition to exploring promotion channels, the company also continues to innovate in its product design and has launched items that blend traditional Chinese elements with modern aesthetics, highlighting the charm of traditional Chinese culture while offering items that resonate with overseas customers.
A bag incorporating Western art is a typical example of this type of product which is proving a big hit abroad, according to a designer from the company. "The bag's design fuses the elements of traditional Chinese Ink painting with Western art. The pattern on the bag is a creation of Miao embroidery. I recommended this bag to a buyer from San Francisco a few days ago, and he loves it," said the designer as she showed off the item.
Exquisite textile products from China's Guizhou gain popularity overseas
