ATLANTA, Sept. 18, 2024 /PRNewswire/ -- Vestel announced today that it has partnered with VIDAA as one of its strategic platforms for recurring revenues by signing an MoU to acquire a 4,64% ownership stake in the fastest growing Smart TV platform in the world. The acquisition will strengthen Vestel's position in the highly competitive Smart TV market and support the company's transition into an integrated provider of home solutions. The platform will serve as component of Vestel's integration of home appliances, Smart TVs, and energy solutions into a unified offering as part of Vestel's global ambitions.
Vestel's entry into the Smart TV operating system space as a shareholder marks an important milestone in their efforts to transition from a maker of devices and appliances to a provider of integrated solutions, which will allow the company to monetize on the lucrative smart home market, which is expected to grow by an average of 22,9% annually in the next 8 years. Vestel's capability to tap into this lucrative industry, valued at more than USD120 billion this year, will allow it to generate recurring revenues from devices it sells in the market, provide services to its growing customer base, and capitalize on the rich and extensive dataset generated by hundreds of millions of connected devices globally. This will allow not only a new revenue flow but will position Vestel as a key player in the future connected home where direct access to consumers will be the most valuable asset of any company in the industry.
By acquiring a stake in VIDAA, Vestel also formed an important partnership with Hisense, which initiated VIDAA International Holdings BV in 2019. Both companies are aligned in their belief that the industry needs an open platform like VIDAA to accelerate product development and enhance customer experiences across the globe. This strategic cooperation will also provide a quality foundation for potential cooperation in other fields, especially in the field of connected devices. Today VIDAA has over 30 million connected devices globally and was the fastest growing platform in 2023 according to Futuresource Consulting. It was also the second largest platform in sales in the first quarter of 2024 with a 7,8% global market share, according to the CTV Marketing Association. The platform is leveraging Hisense's and Toshiba's global growth as well as expanding to hundreds additional brands across the world.
The partnership with Vestel will allow VIDAA to strengthen its position in key global markets. At the same time, Vestel will have the opportunity to utilize one of the most advanced platforms ever developed, renowned for its speed, ease of use, and security in providing its customers access to global and local entertainment. A sustainable and future-proof turnkey solution with all the capabilities required of a future connected home platform, will allow Vestel to focus even more on designing the best products and transitioning its business towards a connected and interoperable future.
Ergün Güler, CEO of Vestel, highlighted that this partnership is in line with Vestel's global vision. "As the first Turkish company to take such a significant step in the world of TV platforms, we have achieved a major milestone in our global growth strategy. By partnering with VIDAA, the world's second-largest TV platform, we have taken a significant step towards our international goals". Güler further emphasized that their partnership with VIDAA International Holdings BV, which was initiated by Hisense, the second-largest TV manufacturer globally and the largest in China, exporting to over 160 countries, will position them prominently within the global TV platform ecosystem. "Hisense is a global powerhouse, not only in TV production but also with its innovative technologies and robust international sales network. Through this partnership, we will closely collaborate with Hisense, which is the main sponsor of UEFA EURO 2024â„¢ this year. The synergy between the two companies will allow us to make even greater strides in global markets," he added.
"When we established VIDAA, we promised our partners that VIDAA will be the most open platform in the industry and will welcome all partners to join as we will never compete with our OEM partners, content providers, and advertisers. Our goal is to provide the best marketplace in the industry for our partners to grow. With Vestel joining VIDAA today it shows how open we are to bring in additional partners to join VIDAA. We are proud to have a reputable company like Vestel become a shareholder in our company and join Hisense on this great journey," said Guy Edri, VIDAA's CEO.
As a part of the agreement Vestel will acquire a 4.64% interest in VIDAA International Holdings BV, the holding company of VIDAA, at a valuation of more than USD 1 billion. The transaction will be completed before the end of the year, making it one of VIDAA's leading strategic shareholders.
ATLANTA, Sept. 18, 2024 /PRNewswire/ -- Vestel announced today that it has partnered with VIDAA as one of its strategic platforms for recurring revenues by signing an MoU to acquire a 4,64% ownership stake in the fastest growing Smart TV platform in the world. The acquisition will strengthen Vestel's position in the highly competitive Smart TV market and support the company's transition into an integrated provider of home solutions. The platform will serve as component of Vestel's integration of home appliances, Smart TVs, and energy solutions into a unified offering as part of Vestel's global ambitions.
Vestel's entry into the Smart TV operating system space as a shareholder marks an important milestone in their efforts to transition from a maker of devices and appliances to a provider of integrated solutions, which will allow the company to monetize on the lucrative smart home market, which is expected to grow by an average of 22,9% annually in the next 8 years. Vestel's capability to tap into this lucrative industry, valued at more than USD120 billion this year, will allow it to generate recurring revenues from devices it sells in the market, provide services to its growing customer base, and capitalize on the rich and extensive dataset generated by hundreds of millions of connected devices globally. This will allow not only a new revenue flow but will position Vestel as a key player in the future connected home where direct access to consumers will be the most valuable asset of any company in the industry.
By acquiring a stake in VIDAA, Vestel also formed an important partnership with Hisense, which initiated VIDAA International Holdings BV in 2019. Both companies are aligned in their belief that the industry needs an open platform like VIDAA to accelerate product development and enhance customer experiences across the globe. This strategic cooperation will also provide a quality foundation for potential cooperation in other fields, especially in the field of connected devices. Today VIDAA has over 30 million connected devices globally and was the fastest growing platform in 2023 according to Futuresource Consulting. It was also the second largest platform in sales in the first quarter of 2024 with a 7,8% global market share, according to the CTV Marketing Association. The platform is leveraging Hisense's and Toshiba's global growth as well as expanding to hundreds additional brands across the world.
The partnership with Vestel will allow VIDAA to strengthen its position in key global markets. At the same time, Vestel will have the opportunity to utilize one of the most advanced platforms ever developed, renowned for its speed, ease of use, and security in providing its customers access to global and local entertainment. A sustainable and future-proof turnkey solution with all the capabilities required of a future connected home platform, will allow Vestel to focus even more on designing the best products and transitioning its business towards a connected and interoperable future.
Ergün Güler, CEO of Vestel, highlighted that this partnership is in line with Vestel's global vision. "As the first Turkish company to take such a significant step in the world of TV platforms, we have achieved a major milestone in our global growth strategy. By partnering with VIDAA, the world's second-largest TV platform, we have taken a significant step towards our international goals". Güler further emphasized that their partnership with VIDAA International Holdings BV, which was initiated by Hisense, the second-largest TV manufacturer globally and the largest in China, exporting to over 160 countries, will position them prominently within the global TV platform ecosystem. "Hisense is a global powerhouse, not only in TV production but also with its innovative technologies and robust international sales network. Through this partnership, we will closely collaborate with Hisense, which is the main sponsor of UEFA EURO 2024â„¢ this year. The synergy between the two companies will allow us to make even greater strides in global markets," he added.
"When we established VIDAA, we promised our partners that VIDAA will be the most open platform in the industry and will welcome all partners to join as we will never compete with our OEM partners, content providers, and advertisers. Our goal is to provide the best marketplace in the industry for our partners to grow. With Vestel joining VIDAA today it shows how open we are to bring in additional partners to join VIDAA. We are proud to have a reputable company like Vestel become a shareholder in our company and join Hisense on this great journey," said Guy Edri, VIDAA's CEO.
As a part of the agreement Vestel will acquire a 4.64% interest in VIDAA International Holdings BV, the holding company of VIDAA, at a valuation of more than USD 1 billion. The transaction will be completed before the end of the year, making it one of VIDAA's leading strategic shareholders.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.
At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.
To watch highlights from Arspura's CES 2026 showcase, visit:
Day 1: Uncovering the Kitchen's Invisible Health Threats
On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).
Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.
Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.
Day 2: Redefining a New Standard for Smoke-Free Cooking
On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.
Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.
Day 3: Bringing Healthy Kitchen Living Into Everyday Ease
Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.
Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.
What's Next for Arspura
Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.
