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Harris looks for boost from Oprah as part of digital-first media strategy

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Harris looks for boost from Oprah as part of digital-first media strategy
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Harris looks for boost from Oprah as part of digital-first media strategy

2024-09-20 09:59 Last Updated At:10:01

FARMINGTON HILLS, Mich. (AP) — Vice President Kamala Harris looked for a boost with persuadable and less-motivated voters as she participated in a livestream Thursday evening with former talk show host Oprah Winfrey to focus on her plans to cut costs for the middle class, restore a national right to abortion and address gun violence.

The event, billed as “Unite for America,” and hosted by Winfrey from suburban Michigan, one of this election’s key battlegrounds, sought to tap into the same energy as long-running Winfrey’s talk show, which drove bestseller lists and allowed celebrities to share their softer side and everyday people to share stories of struggle and inspiration.

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Democratic presidential nominee Vice President Kamala Harris answers an audience member's question as she joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris answers an audience member's question as she joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Chris Rock views via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Chris Rock views via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Actor Ben Stiller watches via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Actor Ben Stiller watches via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Michigan Gov. Gretchen Whitmer, left, joins Oprah Winfrey before the arrival of Democratic presidential nominee Vice President Kamala Harris at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Michigan Gov. Gretchen Whitmer, left, joins Oprah Winfrey before the arrival of Democratic presidential nominee Vice President Kamala Harris at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris, poses for a photograph upon her arrival at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris, poses for a photograph upon her arrival at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Oprah Winfrey speaks before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Oprah Winfrey speaks before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

It leaned on celebrities like Bryan Cranston, Jennifer Lopez and Meryl Streep, but also the stories of ordinary voters to promote Harris' message over the course of 90 minutes and to draw a contrast with former President Donald Trump, the GOP nominee. More than 300,000 people were watching the Harris campaign livestream on YouTube alone and the event was also being streamed on other major social media platforms.

“We each have those moments in our lives when it’s time to step up,” Harris said when Winfrey asked about her overnight transformation as she went from President Joe Biden’s running mate to being the Democratic nominee in her own right after he suddenly dropped out in July. “I felt a sense of responsibility, to be honest with you, and with that comes a sense of purpose."

Winfrey told Harris it looked as if a “veil dropped” and she “stepped into your power."

At one point Harris reminded viewers that she owns a gun — which surprised Winfrey — saying, “If somebody’s breaking into my house they’re gettin’ shot.” She added, “I probably shouldn’t have said that.”

Harris was given the chance to talk about her plans to reduce the cost of housing and lower taxes for the middle class, as she took questions from voters in Michigan and Virginia.

Oprah recognized Hadley Duvall in the audience, a 22-year-old woman who became an abortion rights advocate after she was raped by her stepfather as a child.

“You can't wait until it's too late to care about reproductive healthcare, because then it's too late,” said Duvall, who is featured in a new Harris campaign ad. “Thank you for hearing us and seeing us when the Supreme Court won't,” Duvall added in praise of Harris.

Harris and Winfrey also welcomed the mother and sister of a young Georgia mother who died after waiting 20 hours for a hospital to treat her complications from an abortion pill. Amber Thurman’s death, first reported Monday by ProPublica, occurred just two weeks after Georgia’s strict abortion ban was enacted in 2022 following the U.S. Supreme Court’s decision to overturn nationwide abortion rights. Harris has blamed her death on Trump.

“Amber was not a statistic, she was loved by a family, a strong family and we would have done whatever to get my baby, our baby, the help that she needed," said Thurman's mother, Shanette Williams.

Harris praised their courage in speaking out and called out a “healthcare crisis” caused by the overturning of Roe v. Wade. “They have no right to be in your womb,” added Winfrey.

Natalie Griffith, a student who was shot twice last month at Apalachee High School in Georgia, joined with her parents. Her mother described the fear she felt after learning about the gunfire at her child's school.

“No parent should go through this," Marilda Griffith said through tears, describing rushing out of work, then running to the school to learn if her daughter was OK. She appealed for federal action to curb gun violence.

Harris, after pointing out that she herself owns a gun, said assault-style rifles were designed to kill as many people as possible on a battlefield, and “don't belong on the streets of a civil society.”

The event comes as Harris is working to continue to share her biography and governing philosophy with voters during her abbreviated presidential campaign, with early voting already underway in some states.

Harris has limited her interactions with the traditional media, instead prioritizing digital engagement and casual — and often more controlled — moments that her campaign hopes will reach voters who increasingly get their news from digital sources.

“I want to bring my daughters to the White House to meet this Black woman president,” comedian Chris Rock said.

The in-the-round stage has the appearance of a college campus, with faux brick pillars and a background of trees and green turf under the chairs of the several hundred guests in the audience. Dozens more supporters were featured on video screens in the hall.

“I look around at these screens, Oprah, and I look at who’s in the room, and this is America,” Harris said.

The event is meant as a unifying event of Harris supporter groups that spun off organically after a “Black Women for Harris” call drew tens of thousands of viewers — and raised $1.5 million — in the hours after Harris took over for Biden after he ended his campaign. They included “White Dudes for Harris," "Comedians for Harris" and 'Swifties for Harris."

The event included a direct call to action to viewers to volunteer for Harris' campaign and to make calls and knock on doors for the Democrat.

Winfrey ended with a call "for all decent people, for all caring people” to back Harris, saying of Trump, “We’re better than this.”

Miller reported from Washington.

Democratic presidential nominee Vice President Kamala Harris answers an audience member's question as she joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris answers an audience member's question as she joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Chris Rock views via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Chris Rock views via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris arrives at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Actor Ben Stiller watches via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Actor Ben Stiller watches via video Oprah Winfrey speak before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Michigan Gov. Gretchen Whitmer, left, joins Oprah Winfrey before the arrival of Democratic presidential nominee Vice President Kamala Harris at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Michigan Gov. Gretchen Whitmer, left, joins Oprah Winfrey before the arrival of Democratic presidential nominee Vice President Kamala Harris at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris, poses for a photograph upon her arrival at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris, poses for a photograph upon her arrival at Detroit Metropolitan Airport in Romulus, Mich., enroute to join Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Oprah Winfrey speaks before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Oprah Winfrey speaks before Democratic presidential nominee Vice President Kamala Harris joins her at Oprah's Unite for America Live Streaming event Thursday, Sept. 19, 2024 in Farmington Hills, Mich. (AP Photo/Paul Sancya)

Florida residents began repairing damage from Hurricane Milton, which smashed through coastal communities and tore homes to pieces, flooded streets and spawned a deadly tornadoes.

At least nine people are dead, but many expressed relief that Milton wasn’t worse.

Follow AP’s coverage of tropical weather at https://apnews.com/hub/hurricanes.

Here’s the latest:

FEMA Deputy Director Erik Hooks said he believes reforms implemented at the start of this year have allowed for greater and faster access to disaster aid compared to years past.

“What we have seen is with our changes in our (individual assistance) program is really to break down the complexity, and we really went through a lot of internal work to make sure that we are truly meeting people where they are,” Hooks said in an interview with The Associated Press.

“The ability to have upfront money put in people’s hands who have applied for assistance, and to get them jump started on the recovery for those immediate needs, things that are really life-sustaining to be able to get water make medicines that look like that, I think they have a positive impact on those communities, especially those communities where those are cash strapped to begin with, and then suffer the impacts of the storm,” he added.

President Joe Biden said ahead of a Friday briefing about hurricane damage that estimates are that Hurricane Milton alone caused $50 billion of damage. He also said his predecessor, former President Donald Trump, is “just the biggest mouth” for disinformation about the government’s response.

The president added that the disinformation is a “permanent state of being for some extreme people,” but that he belives the country as a whole wants facts and bipartisan cooperation to address natural disasters.

An apartment complex in Clearwater was evacuated early Thursday when water from a canal started rising.

Residents were gathered in a shopping center parking lot as crews worked to clear the property Friday.

Jared Lynch, 32, said he was at home on his first floor apartment when the water started to rise Wednesday night.

“It wasn’t that bad at 10 o’clock, but that’s when it started rising,” he said, adding that by 2 a.m., the water was up to his doorknobs. That’s when he left.

“There were literally people walking through the water with baskets on their heads. It was the craziest thing I’ve ever seen,” Lynch said.

But Deanne Criswell says FEMA will need additional funding at some point.

Criswell says the agency is keeping account every day of how much they’re drawing from the disaster assistance fund. That’s a pot of money allocated specifically to help the agency respond to emergencies across the country.

The fund gets replenished every year by Congress and is used to pay for recovery from hurricanes, floods, earthquakes and other disasters.

Congress recently replenished the fund with $20 billion — the same amount FEMA got last year. About $8 billion of that is set aside for recovery from previous storms and mitigation projects.

Criswell says the fund won’t have enough money to last through the entire fiscal year, which stretches to September of next year. She says at some point, they’ll have to go back to Congress to ask for a boost to the disaster relief fund.

“We will need one. It’s just a matter of when,” she said.

Mayor Lynne Matthews spoke at a news conference Friday with FEMA Administrator Deanne Criswell and the city’s manager, Gregory B. Murray.

Matthews says 121 people had to be rescued after Hurricane Helene made landfall Sept. 26 but rescuers only had to save three people after Milton came through.

“So people listened to the evacuation order,” Matthews said.

“I know we had teams out with the megaphones going through all of our mobile home communities and other places to let people know that they needed to evacuate,” she said.

Bruce Kinsler, 68, was part of a Polk County “push crew” that began clearing roads before 6 a.m. on Thursday. A truck struck Kinsler as he and a coworker were trying to clear a tree that had fallen across the road as the storm passed through the area. The driver of the truck was a county employee who was arriving to join Kinsler for post-storm recovery work.

“The tragedy of this incident is compounded by the fact that Bruce Kinsler was killed serving the residents of this county,” said Bill Braswell, chairman of the Polk County Commission. “We ask a lot of the employees as public servants, and they respond to the call. For this to happen is just a tragedy.”

The White House announced Biden’s visit but did not detail exactly where the president will travel.

Biden was scheduled to be briefed by aides Friday afternoon on the federal response and recovery in the aftermath of Hurricanes Milton and Helene. He’ll then deliver remarks from the White House to update the public about those efforts.

One of those Friday was a large pig stuck in high water at a strip mall in Lithia, FLorida, which is east of Tampa. Cindy Evers led the rescue of the pig and she’s also saved a donkey and several goats.

The animals are being taken to Evers’ farm for the time being.

“I’m high and dry where I’m at and I have a barn and nine acres,” she said. “So we have plenty of room for these animals to be safe.” Evers said she’ll figure out next steps later, such as finding the animals' owners.

Gov. DeSantis noted interactions with downed power lines and water.

“We are seeing hazards that are still there,” he said. He said people should take care around standing water and should use generators properly.

“You have to make the proper decisions and know that there are hazards out there,” he said.

Human-caused climate change intensified deadly Hurricane Milton ’s rainfall by 20 to 30% and strengthened its winds by about 10%, scientists said in a new flash study. The analysis comes just two weeks after Hurricane Helene devastated the southeastern United States, a storm also fueled by climate change.

World Weather Attribution researchers said Friday that without climate change, a hurricane like Milton would make landfall as a weaker Category 2, not considered a “major” storm, instead of a Category 3.

WWA’s rapid studies aren’t peer-reviewed but use peer-reviewed methods. The WWA compares a weather event with what might have been expected in a world that hasn’t warmed about 1.3 degree Celsius since pre-industrial times.

▶ Read more about how climate change affected Milton.

Only authorized personnel are allowed on the bases. There was damage and flooding at MacDill, which is home to U.S. Central Command and Special Operations Command.

There's no significant damage at Patrick and teams are working to restore critical infrastructure, according to the Air Force.

The river is 25 miles (40 kilometers) long and runs from eastern Hillsborough County, east of Tampa, into Tampa Bay.

The sheriff’s office asked people to call 911 if they need help getting out of their homes.

A pair of unwelcome and destructive guests named Helene and Milton have stormed their way into this year’s presidential election.

The back-to-back hurricanes have jumbled the schedules of Democrat Kamala Harris and Republican Donald Trump, both of whom devoted part of their Thursdays to tackling questions about the storm recovery effort.

The two hurricanes are forcing basic questions about who as president would best respond to deadly natural disasters, a once-overlooked issue that has become an increasingly routine part of the job. And just weeks before the Nov. 5 election, the storms have disrupted the mechanics of voting in several key counties.

A pick up drives past a guard gate on a flooded street in Siesta Key, Fla., following the passage Hurricane Milton, Thursday, Oct. 10, 2024. (AP Photo/Rebecca Blackwell)

A pick up drives past a guard gate on a flooded street in Siesta Key, Fla., following the passage Hurricane Milton, Thursday, Oct. 10, 2024. (AP Photo/Rebecca Blackwell)

FILE - People are rescued from an apartment complex after flooding in the aftermath of Hurricane Milton, Oct. 10, 2024, in Clearwater, Fla. (AP Photo/Mike Stewart, File)

FILE - People are rescued from an apartment complex after flooding in the aftermath of Hurricane Milton, Oct. 10, 2024, in Clearwater, Fla. (AP Photo/Mike Stewart, File)

FILE - A house sits toppled off its stilts after the passage of Hurricane Milton, alongside an empty lot where a home was swept away by Hurricane Helene, in Bradenton Beach on Anna Maria Island, Fla., Oct. 10, 2024. (AP Photo/Rebecca Blackwell, File)

FILE - A house sits toppled off its stilts after the passage of Hurricane Milton, alongside an empty lot where a home was swept away by Hurricane Helene, in Bradenton Beach on Anna Maria Island, Fla., Oct. 10, 2024. (AP Photo/Rebecca Blackwell, File)

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