Whatfix Raises $125 Million Series E to Accelerate Expansion & Innovation of Digital Adoption Market

Funding round led by Warburg Pincus with participation from SoftBank Vision Fund 2

SAN JOSE, Calif., Sept. 25, 2024 /PRNewswire/ -- Whatfix, a global leader among digital adoption platforms (DAPs), today announced it has secured $125 Million in a Series E funding round, led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. The company is raising the new round at a significant premium, reinforcing its dominance as the leader in Digital Adoption Platforms (DAPs) and expanding into DAP adjacent offerings.

The investment will enable Whatfix to expand its category leadership and enhance its integrated product suite through organic growth and strategic acquisitions. The company also aims to expand its market presence in the US, EMEA, and APAC regions to strengthen its footprint in the global public sector.

Since its funding round in 2021, Whatfix has achieved remarkable growth, solidifying its position as a leader in the newly established DAP category. The company serves a marquee global clientele, including Arrow Electronics, Schneider Electric, and Avnet, along with partners like Microsoft, Salesforce, Infosys, and Accenture, who trust Whatfix to accelerate ROI on their technology investments. Supporting 80+ Fortune 500 companies, Whatfix registered top-decile performance with a 4.5X increase in annual recurring revenue (ARR) since its 2021 round, with new products contributing 15% of revenue.

Pioneering the concept of "Userization," Whatfix shifts responsibility to technology, ensuring it adapts to users, not the other way around. By integrating GenAI throughout its product suite, offering digital adoption, product analytics, and application simulation, Whatfix accelerates this user-first approach, building an experience layer across the enterprise software stack. This empowers enterprises to maximize technology ROI while allowing employees to build greater efficiency.

"Enterprises are grappling with the complexities of digital transformation and the ever-increasing pressure to deliver exceptional user experiences," said Khadim Batti, CEO and co-founder of Whatfix. "Whatfix's innovation is evident through the launch of four new products since 2021, securing five US patents with 18 more in the pipeline. This investment will add more fuel to the tank, accelerating a new era of innovation for our industry, bolstering the unparalleled value we bring to our customers, and reshaping the future of software adoption."

As per Gartner's 2023 Market Guide, 70% of organizations are projected to use DAPs by 2025, highlighting the critical role digital adoption platforms play in driving enterprise success. Leading this transformation, Whatfix has been the top DAP on Deloitte Tech Fast 500â„¢ for three consecutive years and is the only DAP vendor to receive Customer's Choice in the Gartner Peer Insights 2024 Voice of Customers for DAP report. Additionally, Whatfix is consistently recognized as a market leader in DAP reports from Gartner, Forrester, IDC, and the Everest Group.

"As organizations rapidly adopt an evolving array of AI-enabled technologies, Digital Adoption Platforms (DAPs) have become essential for successfully navigating digital transformation," said Amy Loomis, Research Vice President, Future of Work at IDC. "DAPs provide valuable insights, empower users to be more agile, and drive significant business outcomes by accelerating application adoption and optimizing workflows. DAPs will evolve to address a broader range of enterprise needs, including AI-specific challenges, solidifying their role as a preferred approach to maximizing software ROI. By 2027, IDC predicts that 80% of G1000 organizations will rely on DAPs to mitigate technical skills shortages."

Narendra Ostawal, Managing Director, Head of India Private Equity, Warburg Pincus, said, "Whatfix's unique digital adoption platform is revolutionizing how organizations implement digital transformation programs, create outstanding user experiences, and empower users to fully leverage software functionalities and enhance productivity. As a partner of choice for top global enterprises across industries, we believe Whatfix has immense potential to capitalize on the tailwinds and solidify its position in the high-growth DAP market. We are delighted to partner with the Whatfix team led by Khadim and Vara, as they steer the company towards its vision and goal."

Narendra Rathi, Investment Director, from SoftBank Investment Advisers, added, "Since our initial investment in 2021, we are pleased to see Whatfix's strong growth and sustained innovation. Their role in the digital transformation journeys of Fortune 500 companies is a testament to their customer focus. We are excited to continue backing Khadim and Vara as they enter their next phase of growth."

"From day one, Whatfix has truly put us, the customer, first," said Jochen Heidner, Project Manager of Purchasing Systems at Mercedes-Benz and Whatfix customer for the CERTUS CC project. "Their digital adoption platform (DAP) has been instrumental in the CERTUS digital transformation journey, simplifying complex processes and empowering our teams to achieve more. What's truly remarkable is their exceptional customer support—they've been helpful, and genuinely nice and supportive every step of the way." 

Adam P. Burden, Global Innovation Lead from Accenture LLP, said, "Software is more user-centric than ever, and Whatfix is at the forefront of this innovation in user enablement. With Whatfix, you can tailor applications to each user's workflow, optimize efficiency and create great outcomes. By using Whatfix's AI-powered product suite—including application simulation, analytics, and digital adoption—our clients can better leverage both their existing and new technology investments. With the capabilities of Whatfix, we're able to build products where the software serves the user, not the other way around. We look forward to our continued success together."

Whatfix has been contributing to the industry by developing over 4,100 DAP experts since 2021 and remains committed to cultivating more in the years to come.

About Whatfix
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, UPS Supply Chain Solutions, and Genuine Parts Company. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

About Warburg Pincus
Warburg Pincus LLC is a leading global growth investor. The firm has more than $83 billion in assets under management. The firm's active portfolio of more than 225 companies is highly diversified by stage, sector, and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Since its founding in 1966, Warburg Pincus has invested more than $117 billion in over 1,000 companies globally across its private equity, real estate, and capital solutions strategies. The firm is headquartered in New York with offices in Amsterdam, Beijing, Berlin, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, São Paulo, Shanghai, and Singapore. For more information please visit www.warburgpincus.com.

Media Contact
whatfix@luminapr.com 

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Whatfix Raises $125 Million Series E to Accelerate Expansion & Innovation of Digital Adoption Market

An innovative dual-layer design delivers cloud-like comfort and pressure relief at a fraction of the cost of a new mattress

NEW YORK, May 11, 2026 /PRNewswire/ -- Bedsure, a trusted online bedding brand, today announced the launch of its 2-in-1 Mattress Topper, a thoughtfully engineered solution designed to upgrade sleep comfort without the need for a new mattress.

A Smarter Way to Refresh an Existing Mattress

For millions of renters, students, and budget-conscious households, replacing a worn-out mattress can feel like a daunting and costly investment. Bedsure's new topper offers a smarter path forward. The 2-in-1 Mattress Topper delivers a "like-new bed" experience at a fraction of the cost, redefining what restorative sleep upgrades look like.

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Designed with 5-inch dual-layer construction, the topper functions like a mini mattress, combining a plush 2-inch pillow top with a supportive 3-inch memory foam base. This integrated design provides both immediate softness and lasting pressure relief, addressing a key gap in a market often dominated by single-layer solutions.

To further personalize comfort, the memory foam layer offers two distinct sleep surfaces: a smooth side for fluffy softness and an egg-crate side for enhanced airflow and cloud-like cushioning. Topped with a breathable pillow top featuring a blended cover with viscose derived from bamboo, the topper delivers enhanced airflow along with skin-friendly softness, helping users achieve a more comfortable, restorative sleep.

Easy-Care Design for Everyday Comfort

Beyond comfort, Bedsure designed the topper for real-life convenience. A stay-in-place stability system keeps it securely positioned on the bed throughout the night, eliminating a common frustration with traditional toppers. Meanwhile, the removable, machine-washable pillow top ensures easy care and a more hygienic sleep environment.

The Ideal Mattress Pad for Renters and Homes

The 2-in-1 Mattress Topper is the ideal solution for a wide spectrum of sleepers: renters and students who need comfort without permanent investment; young professionals seeking pressure relief after long workdays; budget-conscious households whose mattress is still functional but no longer truly comfortable; and anyone furnishing a guest room, dorm, Airbnb, or temporary space who wants a fast, noticeable upgrade at a sensible price.

"Consumers aren't just looking for a mattress topper; they're looking for better sleep," said Eric Lin, Chief Marketing Officer at Bedsure. "With our 2-in-1 Mattress Topper, we're offering sleepers a genuinely better night's rest, at a price that makes sense for real life."

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The 2-in-1 Mattress Topper is available now on Bedsure.com and Amazon in five sizes starting at $119.99, ready to upgrade any bed—whether you need a twin mattress pad for a dorm, a queen size mattress pad for the guest room, or a king size mattress pad for the master bedroom.

To shop Bedsure's new arrivals, including the new 2-in-1 Mattress Topper, visit the Bedsure Amazon Store  or TikTok Shop . Consumers can also explore the "Bedsure New Arrivals" campaign on TikTok Shop under the theme "New Season, Cooler Nights," running from May 14–20 (UTC+0). For more information, visit Bedsure's official website https://bedsurehome.com/. Stay in touch with Bedsure on social media at @bedsurehome.

About Bedsure

At Bedsure, Get Cozy is more than a slogan — it is at the core of everything we do. We believe coziness is not only a feeling you get from touch, but an experience that enhances the comfort and beauty of your home. Rooted in over 50 years of textile craftsmanship, Bedsure delivers trusted quality, thoughtful innovation, and long-lasting comfort that is easily affordable and accessible. Through products designed beyond expectations, we strive to make every home truly cozy.

 

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Bedsure Introduces New 2-in-1 Mattress Topper: A Smarter Alternative to Mattress Replacement