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Integrated hospitality solutions leader dives deeper into group sales, meetings, and events in its latest acquisition supported by its investors, including Haveli Investments
AUSTIN, Texas, Oct. 1, 2024 /PRNewswire/ -- Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space.
Knowland's platform includes extensive market intelligence data on meetings and events gathered from over 7,500 hotels across the USA and a select handful of international markets. Knowland's products connect hoteliers with market insights to drive more revenue, accelerate the sales cycle, and optimize processes to achieve group sales goals.
Alongside Cendyn's current investors, earlier this year Cendyn welcomed Austin-based Haveli Investments to its private equity portfolio. With their focus on high-quality technology companies, the backing by Haveli Investments along with Accel-KKR puts Cendyn on a strong path to deliver innovation for the hospitality industry. The pairing of Knowland's meeting and event data with Cendyn's Sales CRM, Proposals, and Grouprev platforms highlights the opportunity this acquisition brings to their customers, empowering them to find and drive group bookings with a complete and single solution.
"To effectively sell group business, hoteliers need immediate access to data, and Knowland's event intelligence platform is undoubtedly the market leader in this area. Its sales intelligence complements our Sales CRM, helping hoteliers find their target audience. Then, using our Proposals and Grouprev platforms, hoteliers can complete the booking process. It's the perfect fit with our commitment to helping hoteliers 'Find, Book, and Grow' their business. With Haveli Investments' dedication and expertise in technology joining our expansion, we're poised to deliver a bright future for Cendyn's customers," said Jack Blaha, CEO at Cendyn.
"Salespeople thrive on information, and over the past 20 years, Knowland has provided them with essential data to help target new business efforts and hone in on genuine leads," said Jeff Bzdawka, CEO at Knowland. "This exciting new era furthers our commitment to improving the working lives of hotel sales teams and helps shift the needle towards a proactive sales approach to group business."
According to the US Travel Association, after a slow recovery, business travel is expected to regain 95% of its 2019 peak in 2024. The acquisition provides Cendyn with the opportunity to equip its customers with a combined event intelligence and B2B prospecting solution, simplifying and automating the sales process to ease the management and success of sales outreach.
"We are excited to partner with Cendyn, its leadership team, and all of its shareholders, including Accel-KKR to capitalize on the growth opportunities that lie ahead," said Ian Loring, Senior Managing Director and Executive Chair at Haveli Investments. "We believe Cendyn's broad portfolio of hospitality solutions uniquely positions it to help continue capturing market share, expanding into new markets, and driving value for its customers."
Discover more about Cendyn's range of products and services at cendyn.com
For requests and further information contact:
Megan McIntyre - +44 (0)7981 930 304 - megan@haynesmarcoms.agency
Ryan Haynes - +44 (0)7919 510 051 - ryan@haynesmarcoms.agency
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit cendyn.com
About Knowland
Celebrating its 20th year in 2024, Knowland is the world's leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry's largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC.
To find out more, visit www.knowland.com
About Haveli
Haveli Investments is an Austin-based private equity firm that seeks to invest in the highest quality companies in the technology sector through control, minority or structured equity and debt investments with a focus on software, data, gaming, and adjacent industries. The firm seeks to partner with innovative companies, entrepreneurs, and management teams throughout a company's life cycle. Haveli's experienced team of investors and diverse industry experts will provide operational and strategic support, enabling portfolio companies to focus on driving innovation and increasing growth, scale, and operating margins. Underscoring Haveli's investments is an unwavering focus on DEI and sustainability. For more information, please visit www.haveliinvestments.com, or follow Haveli on LinkedIn, @Haveli Investments.
Integrated hospitality solutions leader dives deeper into group sales, meetings, and events in its latest acquisition supported by its investors, including Haveli Investments
AUSTIN, Texas, Oct. 1, 2024 /PRNewswire/ -- Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space.
Knowland's platform includes extensive market intelligence data on meetings and events gathered from over 7,500 hotels across the USA and a select handful of international markets. Knowland's products connect hoteliers with market insights to drive more revenue, accelerate the sales cycle, and optimize processes to achieve group sales goals.
Alongside Cendyn's current investors, earlier this year Cendyn welcomed Austin-based Haveli Investments to its private equity portfolio. With their focus on high-quality technology companies, the backing by Haveli Investments along with Accel-KKR puts Cendyn on a strong path to deliver innovation for the hospitality industry. The pairing of Knowland's meeting and event data with Cendyn's Sales CRM, Proposals, and Grouprev platforms highlights the opportunity this acquisition brings to their customers, empowering them to find and drive group bookings with a complete and single solution.
"To effectively sell group business, hoteliers need immediate access to data, and Knowland's event intelligence platform is undoubtedly the market leader in this area. Its sales intelligence complements our Sales CRM, helping hoteliers find their target audience. Then, using our Proposals and Grouprev platforms, hoteliers can complete the booking process. It's the perfect fit with our commitment to helping hoteliers 'Find, Book, and Grow' their business. With Haveli Investments' dedication and expertise in technology joining our expansion, we're poised to deliver a bright future for Cendyn's customers," said Jack Blaha, CEO at Cendyn.
"Salespeople thrive on information, and over the past 20 years, Knowland has provided them with essential data to help target new business efforts and hone in on genuine leads," said Jeff Bzdawka, CEO at Knowland. "This exciting new era furthers our commitment to improving the working lives of hotel sales teams and helps shift the needle towards a proactive sales approach to group business."
According to the US Travel Association, after a slow recovery, business travel is expected to regain 95% of its 2019 peak in 2024. The acquisition provides Cendyn with the opportunity to equip its customers with a combined event intelligence and B2B prospecting solution, simplifying and automating the sales process to ease the management and success of sales outreach.
"We are excited to partner with Cendyn, its leadership team, and all of its shareholders, including Accel-KKR to capitalize on the growth opportunities that lie ahead," said Ian Loring, Senior Managing Director and Executive Chair at Haveli Investments. "We believe Cendyn's broad portfolio of hospitality solutions uniquely positions it to help continue capturing market share, expanding into new markets, and driving value for its customers."
Discover more about Cendyn's range of products and services at cendyn.com
For requests and further information contact:
Megan McIntyre - +44 (0)7981 930 304 - megan@haynesmarcoms.agency
Ryan Haynes - +44 (0)7919 510 051 - ryan@haynesmarcoms.agency
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit cendyn.com
About Knowland
Celebrating its 20th year in 2024, Knowland is the world's leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry's largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC.
To find out more, visit www.knowland.com
About Haveli
Haveli Investments is an Austin-based private equity firm that seeks to invest in the highest quality companies in the technology sector through control, minority or structured equity and debt investments with a focus on software, data, gaming, and adjacent industries. The firm seeks to partner with innovative companies, entrepreneurs, and management teams throughout a company's life cycle. Haveli's experienced team of investors and diverse industry experts will provide operational and strategic support, enabling portfolio companies to focus on driving innovation and increasing growth, scale, and operating margins. Underscoring Haveli's investments is an unwavering focus on DEI and sustainability. For more information, please visit www.haveliinvestments.com, or follow Haveli on LinkedIn, @Haveli Investments.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Cendyn acquires Knowland and announces private equity partner Haveli Investments
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
