【C.S】Cordyceps Sunshine Group Enters Strategic Partnership with Yue Hwa Chinese Products Emporium

TAIPEI, Oct. 8, 2024 /PRNewswire/ -- Cordyceps Sunshineã€C.S】Group, Taiwan's largest chain specializing in the medicinal mushroom, Antrodia cinnamomea, has officially signed a strategic partnership agreement with Hong Kong's renowned department store group, Yue Hwa Chinese Products Emporium Limited, on July 9, 2024. Under this agreement, Yue Hwa will exclusively distributeã€C.S】Group's Antrodia cinnamomea health products, branded as "KASAER," across its extensive retail network in Hong Kong.

This collaboration signifies Yue Hwa's strong recognition ofã€C.S】Group's innovative cultivation techniques and brand philosophy. By partnering with Hong Kong's largest department store group,ã€C.S】Group aims to expand its presence in the Greater China market for traditional Chinese medicine and health supplements.

ã€Background and Industry Standing of Yue Hwa Chinese Products Emporium】

Yue Hwa Chinese Products Emporium, established in Hong Kong in 1959, is a major retail group specializing in Chinese goods. Known for its rich history and reputable standing, "Yue Hwa" symbolizes the prosperity of Chinese culture. In 1976, Yue Hwa became the first department store in Asia to implement computerized cash registers, showcasing the visionary foresight of its management.

From its humble beginnings as a small store, Yue Hwa has grown into a significant retail conglomerate, operating department stores, specialty Chinese medicine shops, and health product chains. The company offers a wide range of unique products from Greater China, including rare treasures, apparel, furniture, and herbal medicines, with operations in Hong Kong and Singapore.

Yue Hwa is committed to promoting Chinese goods, adhering to principles of comprehensive stock, authenticity, superior quality, and excellent service. Their strategic business approach, "Keeping pace with the times, staying in sync with society, and aligning with customers," has allowed them to maintain a leading position in Hong Kong's retail sector. In response to changing consumer habits, Yue Hwa began developing its online shopping platform in 2011, enhancing the shopping experience with Facebook and WeChat integration to attract younger customers.

The company's senior management has noted in media interviews that their Chinese medicine department's revenue has shown stable growth, regardless of economic fluctuations. This trend is attributed to the increasing health consciousness among Chinese communities and the global trend towards natural herbal remedies.

ã€C.S】Group 's Leadership in the Medicinal Mushroom Market

This strategic partnership with Yue Hwa Chinese Products Emporium will further strengthenã€C.S】Group's market position and brand recognition in the Greater China region. By leveraging Yue Hwa's extensive retail network,ã€C.S】Group aims to accelerate its industry presence and prepare for expansion into other Asian markets, promising a bright future for their innovative health products.

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【C.S】Cordyceps Sunshine Group Enters Strategic Partnership with Yue Hwa Chinese Products Emporium

BEIJING, Sept. 27, 2026 /PRNewswire/ -- The 2026 Beijing International Week for Science Literacy opened at the Beijing Science Center, running from September 22 to 26. Representatives of international organizations, universities, science museums and centers, and science communication institutions from 11 countries gathered in Beijing. Focusing on science communication and science education, they exchanged views on issues of shared interest, strengthened platforms for international cooperation, promoted exchanges and mutual learning in science and culture between China and other countries, and advanced the sharing of high-quality science education resources and practical collaboration.

At the opening ceremony, Li Xin, Executive Vice President of the Beijing Association for Science and Technology (BAST), delivered welcome remarks on behalf of the organizer. Shahbaz Khan, Director of the UNESCO Regional Office for East Asia; Guo Zhe, Executive Vice President of the Chinese Association of Natural Science Museums and Director of the China Science and Technology Museum; and other guests attended and delivered remarks. Su Guomin, Vice President of BAST and Secretary-General of the Beijing Global Network of Science Festivals, presented certificates to new members of the Network. The Beijing Science Center also signed letters of intent for cooperation with the National Science Museum, Thailand(NSM) and the Kotsanas Museum of Ancient Greek Technology (Greece), respectively, taking international cooperation beyond exchanges and mutual visits toward the joint development of science education, exhibitions, and other programs.

During the week, the Science Education Exhibition Area showcased distinctive science education resources and science-and-technology-themed cultural and creative products from several countries, supported by interactive educational activities. A Capacity Building Workshop focused on science communication and human connections in the age of AI, using thematic presentations and practice-based exchange to strengthen the professional capabilities of science communication practitioners.

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2026 Beijing International Week for Science Literacy Launched in Beijing