Delegation of International Communication Experts and Foreign Media Outlets Visit Zhongshan to Experience the City's Hustle and Bustle

BEIJING, Oct. 15, 2024 /PRNewswire/ -- Recently, the "World Comes to Zhongshan" delegation of international communication experts and foreign media outlets, organized by the CICG Academy of Translation and Interpretation, visited the most representative tourist attractions in Zhongshan, gaining a deep understanding of the city's rich cultural and tourism resources and the development of its cultural and tourism industry.

Yakou Village is an "Internet famous village" in Zhongshan, receiving over 2.5 million tourists in 2023. Relying on the local tourism resources, the village has innovated its development concept and explored a new model of "beautiful countryside construction" by creating a number of new attractions that integrate agriculture, culture, and tourism. These new attractions include homestays, a food street with restaurants made of containers, Internet famous markets, and a seafood street. Guo Wenhai, Secretary of the Zhongshan Municipal Committee of the Communist Party of China (CPC), pointed out that in recent years, Yakou Village has relied on its location, ecology, and culture to promote the integrated development of agriculture, culture, and tourism, and has achieved significant results. Yakou Village has become a beautiful scenic spot in Zhongshan, attracting more and more tourists from the Greater Bay Area.

Caobian Village is one of the well preserved ancient villages in Zhongshan. In this national 3A-level scenic spot—the third highest rating of scenic spots in China—which has won multiple national honors such as "Beautiful Countryside Construction Demonstration Village" tourists can not only experience the pastoral scenery, but also gain a deeper understanding of its profound historical and cultural heritage. Currently, the village is utilizing its rich and unique local culture and resources to create a tourism incubation demonstration base featuring "rural tourism and study," and attracting tourists through various activities. 

The development of the tourism industry in Caobian and Yakou villages is just a microcosm of Zhongshan's efforts to create a new cultural and tourism consumption scene. Xiao Zhanxin, mayor of Zhongshan, stated that the city will focus on enriching tourism products, optimizing tourism services and stimulating tourism consumption to create a cultural and tourism city in the Greater Bay Area.

The Museum of Dr. Sun Yat-Sen is a must visit tourist destination in Zhongshan, and the opening of the Shenzhen-Zhongshan Link has led to record breaking daily visitor arrivals at the museum. In Zhongshan City during holidays, there are long queues of customers waiting outside specialty restaurants and vehicles from cities on the east bank of the Pearl River Estuary can be seen everywhere. Lin Ruixi, Deputy Secretary of the CPC Zhongshan Municipal Committee and Head of the Publicity Department of the CPC Zhongshan Municipal Committee, said that the opening of the Shenzhen-Zhongshan Link has attracted the world's attention to the Greater Bay Area and the the Pearl River Estuary once again. The "golden channel" has brought more Internet traffic to the city, showing the outside world the excellent development results of a new "Internet famous city." Nowadays, citizens of Shenzhen and Zhongshan can cross the link to see different sceneries. Faced with the "sky high Internet traffic" brought by the Shenzhen-Zhongshan Link, Zhongshan is strengthening the integrated development with Shenzhen, Hong Kong and Macao on the east coast of the Pearl River Estuary in the planning and development of cultural and tourism industries.

Contact: Albert Huang 
Phone: 008610-68990638 
E-mail: 1713543383@qq.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Delegation of International Communication Experts and Foreign Media Outlets Visit Zhongshan to Experience the City's Hustle and Bustle

Delegation of International Communication Experts and Foreign Media Outlets Visit Zhongshan to Experience the City's Hustle and Bustle

Delegation of International Communication Experts and Foreign Media Outlets Visit Zhongshan to Experience the City's Hustle and Bustle

Delegation of International Communication Experts and Foreign Media Outlets Visit Zhongshan to Experience the City's Hustle and Bustle

FUZHOU, China, Dec. 7, 2024 /PRNewswire/ -- A report from Huanqiu.com:

Fenjiu, as a Chinese liquor with thousands of years of brewing techniques and profound cultural heritage, has been actively connecting with the international community, playing the role of a cultural exchange messenger in many Chinese and foreign cultural exchange activities, actively promoting the cultural exchange and mutual appreciation between Chinese liquor culture and many countries in the world, and displaying the unique charm of Chinese liquor.

As the 2024 Belt and Road Commerce Chambers and Associations Conference (GCCAC) is being held in Fuzhou, East China's Fujian Province on December 5, 2024, Shanxi Xinghuacun Fenjiu International Trade Co., Ltd. appeared as the general co-organizer of the event, and resonated with the conference with the internationalized products containing the essence of Fenjiu's living culture.

All-round empowerment of event

During the conference, Li Zhenhuan, vice chairman of Shanxi Xinghuacun Fenjiu Group Co., Ltd. said that in recent years, as a strategic opportunity for Chinese enterprises to seek high-quality development and new growth points, brand going global has gradually become a market consensus. Cultural identity is a prerequisite for consumption, and it is also the key for Chinese liquor enterprises to go overseas. Enhancing brand awareness and reputation in the international market by spreading the culture of Chinese liquor is a key step that the wine industry must take, Li noted.

The 100-square-meter booth brought visitors an in-depth dialogue with Fenjiu culture. The debut of the "Fenjiu cocktail," "Fenjiu Silk Road Limited Edition" and other products attracted many attendees to stop and taste.

Forging cultural ties between China and the world

In recent years, with the core competitiveness of quality and culture, Fenjiu has promoted the brand and culture of Chinese liquor to go global, boosting the internationalization, rejuvenation and fashion of China's liquor.

Fenjiu's internationalization, using wine as a medium, weaves a web of friendship across regional and cultural differences. During the first China International Import Expo, Fenjiu cooperated with Georgia, conveying mutual appreciation of Chinese and foreign wine cultures. This year, at a themed dinner titled "Fenjiu Cuisine for the World to Appreciate" in Barcelona, a Spanish veteran chef brought guests with a taste banquet with Chinese Fenjiu and Spanish delicacies.

Aroma flowing globally

Fenjiu's internationalization journey began in 1992 when it set up an import and export company, starting to corporatize the export and trade of its products and participate in the international spirits competition.

In recent years, Fenjiu's move to go global has also been stepped up to enhance the brand's international influence. In 2021, with the opening of some experience stores in Germany, Singapore and Macao, China, FenJiu opens new windows and platforms for dialogue with the world. In 2023, FenJiu becomes the official wine of the BRICS Conference in South Africa.

On the road ahead, Fenjiu said it would like to continue to be a bearer of the industry, actively acting to tell the Chinese story and deliver the Chinese flavor to the world with its unique quality and deep cultural heritage.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Fenjiu a cultural messenger with aroma flowing globally

Fenjiu a cultural messenger with aroma flowing globally

Fenjiu a cultural messenger with aroma flowing globally

Fenjiu a cultural messenger with aroma flowing globally