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Honoring its iconic heritage and pioneering efforts in democratizing timepieces
MIDDLEBURY, Conn., Oct. 21, 2024 /PRNewswire/ -- Timex®, a pioneer in the watchmaking industry, is celebrating their 170th Anniversary with 1,000 limited-edition Waterbury watches for just $1 dollar; reviving a legacy of accessible timekeeping. On November 16th, consumers will have a chance to claim their limited-edition $1 watch at all participating retailers at 10am locally. It will also be available on Timex.com US and Timex.ca (10am EST / 7am PST), Timex.co.uk (10am GMT), Timex.eu (10am CET), and shop.timexindia.com (10am IST). Don't miss out on this once-in-a-lifetime opportunity to claim your limited-edition $1 watch and be part of Timex's celebration of time, resilience, and the enduring spirit of the dollar.
This release honors their heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex's iconic Yankee pocket watch—their first timepiece sold at $1 and known as "the watch that made the dollar famous".
170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public. It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Five pounds of candy costed 35 cents, and one dollar got you the Yankee dollar pocket watch. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands.
By the turn of the century, over six million of these 'dollar watches' had found their way into the hands of everyday Americans. Even literary legend Mark Twain couldn't resist owning one, having sent Timex a dollar in exchange for a watch of his very own.
Shari Fabiani, Chief Marketing Officer of Timex Group, expressed the significance of this release: "Our 170th anniversary isn't merely a celebration of our storied past; it's a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised 'correct time for little money.' In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years."
This special release joins Timex's beloved Waterbury collection, paying homage to their origins as the Waterbury Clock Company with finely finished surfaces and careful applications of watchmaking ingenuity. It displays a glossy ice white dial with the official 170th Anniversary Edition logo, elevated by 3D lacquered roman numeral markers. Flip the watch over, and it reveals a special caseback enhanced with vertical brushing and engraved with a commemoration of this special moment in Timex's watchmaking history.
Remember: time waits for no one, and neither will these watches.
For more information on the Timex 170th Anniversary limited-edition watch and a complete list of global retailers, please visit HERE. For assets, please visit HERE.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of world class brands, including Timex, adidas, Ferragamo, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Ted Baker and Versace.
Join Timex on social media: @timex
Media Contacts:
Patricia Rappaport, patricia.rappaport@civic-us.com | Rachel Walder, rachel.walder@civic-us.com
Honoring its iconic heritage and pioneering efforts in democratizing timepieces
MIDDLEBURY, Conn., Oct. 21, 2024 /PRNewswire/ -- Timex®, a pioneer in the watchmaking industry, is celebrating their 170th Anniversary with 1,000 limited-edition Waterbury watches for just $1 dollar; reviving a legacy of accessible timekeeping. On November 16th, consumers will have a chance to claim their limited-edition $1 watch at all participating retailers at 10am locally. It will also be available on Timex.com US and Timex.ca (10am EST / 7am PST), Timex.co.uk (10am GMT), Timex.eu (10am CET), and shop.timexindia.com (10am IST). Don't miss out on this once-in-a-lifetime opportunity to claim your limited-edition $1 watch and be part of Timex's celebration of time, resilience, and the enduring spirit of the dollar.
This release honors their heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex's iconic Yankee pocket watch—their first timepiece sold at $1 and known as "the watch that made the dollar famous".
170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public. It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Five pounds of candy costed 35 cents, and one dollar got you the Yankee dollar pocket watch. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands.
By the turn of the century, over six million of these 'dollar watches' had found their way into the hands of everyday Americans. Even literary legend Mark Twain couldn't resist owning one, having sent Timex a dollar in exchange for a watch of his very own.
Shari Fabiani, Chief Marketing Officer of Timex Group, expressed the significance of this release: "Our 170th anniversary isn't merely a celebration of our storied past; it's a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised 'correct time for little money.' In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years."
This special release joins Timex's beloved Waterbury collection, paying homage to their origins as the Waterbury Clock Company with finely finished surfaces and careful applications of watchmaking ingenuity. It displays a glossy ice white dial with the official 170th Anniversary Edition logo, elevated by 3D lacquered roman numeral markers. Flip the watch over, and it reveals a special caseback enhanced with vertical brushing and engraved with a commemoration of this special moment in Timex's watchmaking history.
Remember: time waits for no one, and neither will these watches.
For more information on the Timex 170th Anniversary limited-edition watch and a complete list of global retailers, please visit HERE. For assets, please visit HERE.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of world class brands, including Timex, adidas, Ferragamo, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Ted Baker and Versace.
Join Timex on social media: @timex
Media Contacts:
Patricia Rappaport, patricia.rappaport@civic-us.com | Rachel Walder, rachel.walder@civic-us.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TIMEX CELEBRATES 170 YEARS OF WATCHMAKING WITH $1 LIMITED-EDITION ANNIVERSARY WATCH
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
