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Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Business

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox
Business

Business

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

2024-10-23 10:00 Last Updated At:10:15

- Milk Partners, AirAsia rewards and The Sandbox are collaborating to provide a new experience allowing users to earn real-world value through the metaverse gaming platform

- Launching metaverse game project 'MiL.k X BIGGIE Wonderverse' offering SAND Tokens, Milk Coins and AirAsia points

- "MiL.k is committed to continuously expanding its blockchain ecosystem through strategic partnerships with global partners."

SEOUL, South Korea, Oct. 23, 2024 /PRNewswire/ -- Milk Partners has announced a collaboration with The Sandbox, the global metaverse platform, and AirAsia rewards, the loyalty program of Asia's leading online travel agency (OTA), AirAsia MOVE. This partnership is set to offer global users an immersive Web3 experience where they can earn rewards with real-world value through engaging in a metaverse-based game.

The newly launched 'MiL.k X BIGGIE Wonderverse' metaverse game allows users to earn Sand Tokens, Milk Coins, and AirAsia points. The game is inspired by BIGGIE, the mascot of AirAsia rewards, and modeled after the BIGGIE Wonderland mini-game in the AirAsia MOVE app. Users need to first complete tasks by collecting Milk Coins (symbolized game assets) in the Sandbox metaverse, which can be exchanged for other game assets such as virtual AirAsia points, virtual passports, and virtual boarding passes. Once all tasks are completed, users will then be rewarded with Milk Coins, Sand Tokens, and AirAsia points.

This collaboration has been based on MiL.k's reliability and strong global network, which has steadily expanded partnerships with major global companies and has become an innovative model for the industry. 

This collaboration is part of MiL.k's broader strategy to expand its blockchain-based loyalty ecosystem, which already includes partnerships with SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, and others. AirAsia rewards operates a comprehensive loyalty platform for the AirAsia group, enhancing its travel and lifestyle businesses, including airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The Sandbox, a global metaverse platform with over 6 million users, offers a unique space for creating games and generating revenue. Together, AirAsia rewards and The Sandbox will further expand MiL.k's ecosystem through global partnerships.

The CEO of Milk Partners, Jungmin Cho said "Following our successful collaboration event with CU, we are happy to announce the next event with AirAsia rewards. Through this partnership, for partners, we are providing a new marketing channel on metaverse and for users, we are expecting to share the fun experience and real benefits." He added, "We will continue to explore various opportunities with global partners across diverse industries."

In June, MiL.k introduced a metaverse experience 'Play CUX MiL.k' with CU and The Sandbox, offering users an engaging new way to explore blockchain and the metaverse. MiL.k is committed to continuously expanding its global partnerships to provide more exciting experiences for global users.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

HANGZHOU, China, Jan. 8, 2026 /PRNewswire/ -- On January 7th, Astronergy officially launched ASTRO N7 Pro, the company's next-generation PV modules designed to set new benchmarks in power output, efficiency, and long-term system value. Featuring a power output of up to 670W and a maximum efficiency of 24.8%, ASTRO N7 Pro addresses the evolving demands of utility-scale and C&I distributed solar projects globally.

ASTRO N7 Pro is powered by Astronergy's upgraded TOPCon 5.0+ solar cell technology, integrating industry-leading technologies such as ASP, PF, SNOP. A key upgrade is the adoption of quarter-cut design: quarter-cut cell tech reduces internal current of cells, lowering power loss. Meanwhile, quarter-cut cell layout design effectively reduces the peak hot spot temperature and power loss, improving module reliability and system safety.

In practical operating environments, ASTRO N7 Pro demonstrates strong resilience under partial shading conditions. Its unique circuit design effectively reduces shading impact, enabling up to 20% more power output than half-cut-cell modules when shading occurs.

These modules also deliver reliable performance in low-irradiance and high-temperature conditions. Improved Rsh and fewer current leakage paths enable ASTRO N7 Pro to achieve 6.05% increase in single-watt power gain compared with BC products. This ensures stable energy production during early mornings, late afternoons and cloudy weather. Supported by a temperature coefficient of -0.26%/°C, ASTRO N7 Pro can maintain consistent power generation in regions with high temperatures.

With bifaciality reaching up to 85±5%, ASTRO N7 Pro earns 1–3% additional bifacial power gains over BC products. Its reliability is further reinforced through the quarter-cut cell layout, 20BB design, and a low-temperature & low-stress manufacturing process without flux, which together lead to a more uniform stress distribution, reduced hidden crack risks, and durable long-term performance.

Designed for higher returns across the project lifecycle, ASTRO N7 Pro comes with a 30-year linear power warranty and a 15-year product warranty. Compared with same-size BC modules, there's a 1.2% increase in both first-year power generation and 30-year cumulative power generation, and LCOE is cut by 1.2%.

ASTRO N7 Pro is more than just a new product series, but Astronergy's continued focus on customer needs across diverse application scenarios. With the launch of ASTRO N7 Pro, Astronergy keeps powering a sustainable future through innovation, reliability and greater profits.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Astronergy Launches ASTRO N7 Pro to Unleash Pro Performance

Astronergy Launches ASTRO N7 Pro to Unleash Pro Performance

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