NEW YORK, Oct. 29, 2024 /PRNewswire/ -- Popilush, a leading name in the fashion shapewear industry, kicked off its TikTok Shop Super Brand Day with an exclusive event titled "Party with Popilush." The event took place at Popilush's new office in New York, bringing together long-term partners, content creators, and influencers. They gathered to witness a pivotal moment in the brand's journey toward expanding across multiple channels.
TikTok's Super Brand Day is designed to showcase a brand to highlight its specials deals and more. This initiative targets top innovative and well-known brands, presenting users with exciting, new, and best-selling products.
Popilush, recognized as a top fashion shapewear brand in the US, has made a name for itself in the women's shapewear market with its iconic and innovative products. The brand has a substantial following, with over 63K followers on TikTok and other platforms. Popilush has extensive experience in brand activation and event organization, collaborating with numerous creators and reaching a wide audience through product launches and user roundtables throughout the year. This has significantly impacted the user community and strengthened the brand's presence.
Popilush's founder, Eve DeMartine, a visionary entrepreneur, attended the event, embodying the brand's spirit. With a keen understanding of women's needs—confidence, comfort, and style—Eve has led a shapewear revolution. As a mother of twins, she exemplifies the balance between family life and building a successful business. During the event, Eve shared insights into the Popilush women's spirit and themed styling, inspiring attendees with her journey and vision.
The event also showcased the "Popilush Tour," a themed exhibition featuring five distinct series displayed in five different rooms. This setup allowed the party guests to experience the brand's empowering influence on women in various contexts. Each room highlighted the unique attributes of Popilush's product lines, underscoring the brand's dedication to boosting confidence, comfort, and style for women.
In addition to this kickoff party and a themed challenge on TikTok, activities surrounding Popilush's participation in the TikTok Shop Super Brand Day will continue until November 6th. From October 31st to November 6th, the brand will host a series of live streaming on TikTok Shop, offering special deals. This extended engagement aims to further connect with the audience, providing them with exclusive access to the brand's latest offerings and innovations.
Popilush's debut at the TikTok Shop Super Brand Day marks a significant milestone in its journey toward expanding its reach and influence. By leveraging the platform's extensive resources and engaging with a diverse audience, the brand continues to solidify its position as a leader in the fashion shapewear industry.
About Popilush
Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel. To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram @popilush.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Popilush Launches TikTok Shop Super Brand Day in the US
Popilush Launches TikTok Shop Super Brand Day in the US
- 1,156 exhibitors, attracting 67,184 professional visitors.
- Exhibition area of nearly 100,000 square meters
- Ten high-level forums addressing key industry trends
SHANGHAI, April 2, 2026 /PRNewswire/ -- On March 27, 2026, the three-day productronica Shanghai 2026 successfully concluded, attracting a total of 67,184 visitors. productronica Shanghai 2026 brought together 1,156 exhibitors across nearly 100,000 square meters, presenting the latest technologies in electronic intelligent manufacturing. Spanning the entire industry value chain—from SMT production and industrial automation to wiring harness processing and quality inspection—the exhibition provided a comprehensive platform for technology exchange, business development, and insights into emerging industry trends in Asia. The BrandNEW product launch event further highlighted key innovations, offering companies opportunities to present new technologies and respond to evolving market demands.
Dr. Reinhard Pfeiffer, CEO of Messe München, emphasized: "productronica Shanghai 2026 once again highlights China's central role in the global electronics manufacturing value chain. The event serves as a key platform for technological exchange and regional collaboration in Asia."
Jan Rohde, CFO and Deputy General Manager of Messe Muenchen Shanghai Co., Ltd., added: "The electronics manufacturing industry is rapidly advancing toward intelligent production. With technologies such as AI and embodied intelligence gaining momentum, we are committed to delivering a platform that meets evolving industry needs and supports high-quality growth."
SMT industry advances toward AI-driven and autonomous production
The increasing integration of artificial intelligence and digital twin technologies is accelerating the transformation of SMT production lines from automated processes to more autonomous and adaptive systems. Capabilities such as real-time quality control, predictive maintenance, and process self-optimization are becoming essential components of modern smart factories.
At productronica Shanghai 2026, companies including FUJI, Europlacer, Mycronic, KURTZ ERSA, and Rehm presented advanced solutions for intelligent SMT production. In addition, live demonstrations in Hall E3 provided visitors with practical insights into fully integrated production lines and real-time manufacturing processes.
Wiring harness processing evolves with high-voltage and intelligent applications
Driven by the adoption of high-voltage platforms in new energy vehicles and the growing demand for intelligent mobility solutions, wiring harness systems are evolving beyond traditional connectivity functions. They are increasingly becoming critical components for efficient power distribution and data transmission.
Exhibitors such as Komax, Schleuniger, and Schunk Sonosystems showcased technologies for automated processing, integrated quality monitoring, and flexible production. These solutions support manufacturers in improving efficiency while adapting to more complex and customized application requirements.
Industrial automation gains momentum through embodied intelligence
Advances in embodied intelligence and robotics are accelerating the development of more flexible and adaptive manufacturing environments. Collaborative robots and humanoid systems are increasingly being integrated into production processes, particularly in the automotive and electronics industries.
productronica Shanghai 2026 featured companies such as ABB, Techman Robot, ROKAE, and Beckhoff, presenting solutions that combine robotics, control systems, and digital technologies. These innovations contribute to more flexible production models and support the ongoing digital transformation of the electronics manufacturing industry.
AI enhances quality inspection and testing technologies
AI-based visual inspection is driving the evolution of test and measurement technologies from conventional manual and 2D inspection methods toward automated and data-driven 3D analysis. This development enables more precise quality control and supports the implementation of closed-loop manufacturing processes.
Companies including KOH YOUNG, Omron, Viscom, and TRI presented inspection and measurement solutions designed to enhance product quality, increase efficiency, and enable more flexible production environments.
Miniaturization and reliability drive innovation in dispensing and materials
As electronic devices become increasingly compact and performance requirements continue to rise, dispensing technologies and advanced materials are playing a critical role in manufacturing. Precision, process stability, and material performance are key factors in meeting the demands of industries such as automotive, electronics, and medical technology.
At the exhibition, companies such as Nordson EFD, Musashi Engineering, and Henkel showcased solutions for high-precision dispensing and advanced material applications, supporting reliable and efficient production processes.
Industry forums address key trends and future developments
Such as embodied intelligence, power semiconductors, medical electronics, and new energy applications. These forums brought together experts, industry leaders, and technology specialists to discuss current challenges, share practical insights, and explore future development paths.
productronica Shanghai 2026 concluded after three successful days, underlining its role as an important platform for innovation and collaboration in the electronics manufacturing industry. The event highlighted key technological developments and provided valuable momentum for the continued advancement of intelligent manufacturing in Asia.
The next productronica Shanghai will be held at the Shanghai New International Expo Centre (SNIEC) from March 24 to 26, 2027.
Please click: https://www.productronicachina.com.cn/en/ to get more information about productronica Shanghai 2027.
For further information, please contact Ms. Xing via email sinsia.xing@mm-sh.com
SHANGHAI, April 2, 2026 /PRNewswire/ -- On March 27, 2026, the three-day productronica Shanghai 2026 successfully concluded, attracting a total of 67,184 visitors. productronica Shanghai 2026 brought together 1,156 exhibitors across nearly 100,000 square meters, presenting the latest technologies in electronic intelligent manufacturing. Spanning the entire industry value chain—from SMT production and industrial automation to wiring harness processing and quality inspection—the exhibition provided a comprehensive platform for technology exchange, business development, and insights into emerging industry trends in Asia. The BrandNEW product launch event further highlighted key innovations, offering companies opportunities to present new technologies and respond to evolving market demands.
Dr. Reinhard Pfeiffer, CEO of Messe München, emphasized: "productronica Shanghai 2026 once again highlights China's central role in the global electronics manufacturing value chain. The event serves as a key platform for technological exchange and regional collaboration in Asia."
Jan Rohde, CFO and Deputy General Manager of Messe Muenchen Shanghai Co., Ltd., added: "The electronics manufacturing industry is rapidly advancing toward intelligent production. With technologies such as AI and embodied intelligence gaining momentum, we are committed to delivering a platform that meets evolving industry needs and supports high-quality growth."
SMT industry advances toward AI-driven and autonomous production
The increasing integration of artificial intelligence and digital twin technologies is accelerating the transformation of SMT production lines from automated processes to more autonomous and adaptive systems. Capabilities such as real-time quality control, predictive maintenance, and process self-optimization are becoming essential components of modern smart factories.
At productronica Shanghai 2026, companies including FUJI, Europlacer, Mycronic, KURTZ ERSA, and Rehm presented advanced solutions for intelligent SMT production. In addition, live demonstrations in Hall E3 provided visitors with practical insights into fully integrated production lines and real-time manufacturing processes.
Wiring harness processing evolves with high-voltage and intelligent applications
Driven by the adoption of high-voltage platforms in new energy vehicles and the growing demand for intelligent mobility solutions, wiring harness systems are evolving beyond traditional connectivity functions. They are increasingly becoming critical components for efficient power distribution and data transmission.
Exhibitors such as Komax, Schleuniger, and Schunk Sonosystems showcased technologies for automated processing, integrated quality monitoring, and flexible production. These solutions support manufacturers in improving efficiency while adapting to more complex and customized application requirements.
Industrial automation gains momentum through embodied intelligence
Advances in embodied intelligence and robotics are accelerating the development of more flexible and adaptive manufacturing environments. Collaborative robots and humanoid systems are increasingly being integrated into production processes, particularly in the automotive and electronics industries.
productronica Shanghai 2026 featured companies such as ABB, Techman Robot, ROKAE, and Beckhoff, presenting solutions that combine robotics, control systems, and digital technologies. These innovations contribute to more flexible production models and support the ongoing digital transformation of the electronics manufacturing industry.
AI enhances quality inspection and testing technologies
AI-based visual inspection is driving the evolution of test and measurement technologies from conventional manual and 2D inspection methods toward automated and data-driven 3D analysis. This development enables more precise quality control and supports the implementation of closed-loop manufacturing processes.
Companies including KOH YOUNG, Omron, Viscom, and TRI presented inspection and measurement solutions designed to enhance product quality, increase efficiency, and enable more flexible production environments.
Miniaturization and reliability drive innovation in dispensing and materials
As electronic devices become increasingly compact and performance requirements continue to rise, dispensing technologies and advanced materials are playing a critical role in manufacturing. Precision, process stability, and material performance are key factors in meeting the demands of industries such as automotive, electronics, and medical technology.
At the exhibition, companies such as Nordson EFD, Musashi Engineering, and Henkel showcased solutions for high-precision dispensing and advanced material applications, supporting reliable and efficient production processes.
Industry forums address key trends and future developments
Such as embodied intelligence, power semiconductors, medical electronics, and new energy applications. These forums brought together experts, industry leaders, and technology specialists to discuss current challenges, share practical insights, and explore future development paths.
productronica Shanghai 2026 concluded after three successful days, underlining its role as an important platform for innovation and collaboration in the electronics manufacturing industry. The event highlighted key technological developments and provided valuable momentum for the continued advancement of intelligent manufacturing in Asia.
The next productronica Shanghai will be held at the Shanghai New International Expo Centre (SNIEC) from March 24 to 26, 2027.
Please click: https://www.productronicachina.com.cn/en/ to get more information about productronica Shanghai 2027.
For further information, please contact Ms. Xing via email sinsia.xing@mm-sh.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
productronica Shanghai 2026 highlights the future of intelligent electronics manufacturing
