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JAKARTA, Indonesia, Nov. 4, 2024 /PRNewswire/ -- In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets?
Today, TECNO, an innovative brand at the forefront of multi-skin tone imaging, gave its response to this question with the launch of its #ToneProud campaign.
A study in 2018 from MIT and Stanford University made a worrying find: The existence of skin-type bias in some commercial-artificial intelligence systems. This bias is particularly concerning in the era of AI-driven imaging technology. Understanding and addressing these skin tone algorithmic biases through scientific data collection and innovative measurement is crucial for fostering a more equitable and inclusive society.
With the firm belief that imaging technologies should be free from bias, with every skin tone deserving fair representation as a vital aspect of human diversity, TECNO is launching the #ToneProud campaign. The campaign aims to raise awareness about skin tone diversity while introducing TECNO's unique 268 skin tone database to consumers. By assigning specific color codes to different skin tones with scientific classification, TECNO is not only addressing biases in skin tone color restoration and fine tuning the accuracy of its Universal Tone technology for fair representation, but also helping consumers to understand and feel proud in the diversity of skin tones worldwide, encouraging them to take a stand against the lack of true representation with TECNO.
The #ToneProud Campaign – Standing Up for Equal Representation
The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille and Polish actress Ewa Kępys. In a film exploring the subject of being #ToneProud released to mark the start of the campaign, the celebrities share their experiences of having their skin tones misrepresented, and their belief that technology should support diverse skin tones and true color.
Reflecting on her experiences of having her skin tone misrepresented, Anggun says: "I think, sometimes, you just need to be reminded that we're all individual and we're all beautiful in our own way." TECNO's #ToneProud campaign is not just a campaign, but a call for more accurate representation of people's true skin tone, and a reminder that we should all celebrate the beauty of human diversity.
Anggun added, "If the technology helps us, which is the approach of TECNO phones, it makes it easier to break barriers and change people's perception, change mentality."
Join TECNO's Campaign to Embrace Your #ToneProud Attitude
To mark the launch of the #ToneProud campaign, TECNO is calling on consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at 268toneproud.com. This website tool utilizes TECNO's inclusive 268 skin tone patches to help raise awareness of the diversity of humanity and skin tones. By gaining a deeper understanding of their own skin tones, consumers can join the conversation by sharing their portrait with skin tone code on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO. This sends a united message that everyone should be proud of their own skin tones.
"Over many years, TECNO has attached great importance to consumer research, and so we understand that skin tone misrepresentation (and underrepresentation) is an issue of real significance for our consumers especially in the emerging markets," said Jack Guo, General Manager of TECNO. "Through the #ToneProud campaign, we are standing with consumers, especially the misrepresented or underrepresented consumers, to make the case for greater inclusivity, while at the same time continuing to heavily invest in imaging R&D to innovate technologies to make a real impact on this problem."
The 268 Skin Tone Patches – The Game Changer in Eliminating Bias in AI for Inclusive Skin Tone Imaging
Through this campaign, TECNO is highlighting its Universal Tone technology's 268 skin tone patches to showcase human skin tone diversity. The 268 skin tone patches, as a milestone of progress in its global research project, are the vital foundation of the inclusive mobile imaging color card that sets a new benchmark for multi-skin tone imaging as the industry's largest and most accurate skin tone database – a database that is continually expanding.
Developed with color science experts from leading global universities, this expansive skin tone database allows TECNO Universal Tone's algorithms to accurately detect, analyze and render skin tones in a way that allows everyone to be truly seen.
"Knowing that there are 268 skin tones patches alone is a testament to individuality. In a world that tries to box us into narrow categories, it's a small but profound way of saying you're unique. So be proud and tell your story," says Johnny Drille.
By eliminating bias and promoting authentic, inclusive representation, TECNO enables consumers to capture every shade of humanity and properly represent everyone in one picture. "What TECNO is doing with its Universal Tone feature is significantly crucial at this stage because this technology will set the foundations for an inclusive society," emphasizes Fatima Al-Banawi in the campaign film.
Together with #ToneProud, TECNO and its global community are championing the essence of diversity, reinforcing the message that every skin tone is a source of pride and a vital part of our shared human tapestry.
To learn more, visit: www.tecno-mobile.com/universaltone
JAKARTA, Indonesia, Nov. 4, 2024 /PRNewswire/ -- In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets?
Today, TECNO, an innovative brand at the forefront of multi-skin tone imaging, gave its response to this question with the launch of its #ToneProud campaign.
A study in 2018 from MIT and Stanford University made a worrying find: The existence of skin-type bias in some commercial-artificial intelligence systems. This bias is particularly concerning in the era of AI-driven imaging technology. Understanding and addressing these skin tone algorithmic biases through scientific data collection and innovative measurement is crucial for fostering a more equitable and inclusive society.
With the firm belief that imaging technologies should be free from bias, with every skin tone deserving fair representation as a vital aspect of human diversity, TECNO is launching the #ToneProud campaign. The campaign aims to raise awareness about skin tone diversity while introducing TECNO's unique 268 skin tone database to consumers. By assigning specific color codes to different skin tones with scientific classification, TECNO is not only addressing biases in skin tone color restoration and fine tuning the accuracy of its Universal Tone technology for fair representation, but also helping consumers to understand and feel proud in the diversity of skin tones worldwide, encouraging them to take a stand against the lack of true representation with TECNO.
The #ToneProud Campaign – Standing Up for Equal Representation
The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille and Polish actress Ewa Kępys. In a film exploring the subject of being #ToneProud released to mark the start of the campaign, the celebrities share their experiences of having their skin tones misrepresented, and their belief that technology should support diverse skin tones and true color.
Reflecting on her experiences of having her skin tone misrepresented, Anggun says: "I think, sometimes, you just need to be reminded that we're all individual and we're all beautiful in our own way." TECNO's #ToneProud campaign is not just a campaign, but a call for more accurate representation of people's true skin tone, and a reminder that we should all celebrate the beauty of human diversity.
Anggun added, "If the technology helps us, which is the approach of TECNO phones, it makes it easier to break barriers and change people's perception, change mentality."
Join TECNO's Campaign to Embrace Your #ToneProud Attitude
To mark the launch of the #ToneProud campaign, TECNO is calling on consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at 268toneproud.com. This website tool utilizes TECNO's inclusive 268 skin tone patches to help raise awareness of the diversity of humanity and skin tones. By gaining a deeper understanding of their own skin tones, consumers can join the conversation by sharing their portrait with skin tone code on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO. This sends a united message that everyone should be proud of their own skin tones.
"Over many years, TECNO has attached great importance to consumer research, and so we understand that skin tone misrepresentation (and underrepresentation) is an issue of real significance for our consumers especially in the emerging markets," said Jack Guo, General Manager of TECNO. "Through the #ToneProud campaign, we are standing with consumers, especially the misrepresented or underrepresented consumers, to make the case for greater inclusivity, while at the same time continuing to heavily invest in imaging R&D to innovate technologies to make a real impact on this problem."
The 268 Skin Tone Patches – The Game Changer in Eliminating Bias in AI for Inclusive Skin Tone Imaging
Through this campaign, TECNO is highlighting its Universal Tone technology's 268 skin tone patches to showcase human skin tone diversity. The 268 skin tone patches, as a milestone of progress in its global research project, are the vital foundation of the inclusive mobile imaging color card that sets a new benchmark for multi-skin tone imaging as the industry's largest and most accurate skin tone database – a database that is continually expanding.
Developed with color science experts from leading global universities, this expansive skin tone database allows TECNO Universal Tone's algorithms to accurately detect, analyze and render skin tones in a way that allows everyone to be truly seen.
"Knowing that there are 268 skin tones patches alone is a testament to individuality. In a world that tries to box us into narrow categories, it's a small but profound way of saying you're unique. So be proud and tell your story," says Johnny Drille.
By eliminating bias and promoting authentic, inclusive representation, TECNO enables consumers to capture every shade of humanity and properly represent everyone in one picture. "What TECNO is doing with its Universal Tone feature is significantly crucial at this stage because this technology will set the foundations for an inclusive society," emphasizes Fatima Al-Banawi in the campaign film.
Together with #ToneProud, TECNO and its global community are championing the essence of diversity, reinforcing the message that every skin tone is a source of pride and a vital part of our shared human tapestry.
To learn more, visit: www.tecno-mobile.com/universaltone
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO's #ToneProud Campaign Aspires to End Skin Tone Bias in Imaging Technology to Represent Full Human Diversity
TECNO's #ToneProud Campaign Aspires to End Skin Tone Bias in Imaging Technology to Represent Full Human Diversity
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WASHINGTON, Jan. 30, 2026 /PRNewswire/ -- Global K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring/Summer 2026 on 29th January.
Backstage hair was overseen by internationally renowned hair artist Joana Neves, COSRX's Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.
MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena
MISS SOHEE, founded by designer Sohee Park, is a London-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.
Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion's most exclusive creative environments.
Presented under the theme "BREATHING FORMS," the collection explored sculptural silhouettes softened by movement and fluidity — a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its Paris Haute Couture debut in Spring/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh.
For the show, COSRX worked alongside Joana Neves, COSRX Global Hair Ambassador, supporting the backstage hair team with its PEPTIDE-132 Hair Bonding Trio. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.
About Joana Neves
Joana Neves is a London-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across Europe on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by Guido Palau, with an extensive portfolio that includes collaborations with Dior, Dolce & Gabbana, and Prada, as well as styling global icons such as Kendall Jenner, Lily Collins, and Dua Lipa.
About COSRX PEPTIDE-132 Hair Bonding Trio
Backstage hair for the MISS SOHEE Haute Couture Spring/Summer 2026 show was supported exclusively by COSRX's PEPTIDE-132 Hair Bonding Trio, selected by Global Hair Ambassador Joana Neves to meet the technical and aesthetic demands of a couture runway.
- PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum
A lightweight, high-performance bonding oil serum used to refine and finish backstage looks, delivering flexible control and couture-ready shine. Infused with patented PEPTIDE-132 to reinforce weakened areas of damaged hair. - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo
A salon-grade formula that gently cleanses while strengthening compromised protein bonds, creating a balanced foundation for precision styling. - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment
An intensive treatment designed for mid-lengths and ends, improving softness, manageability, and resilience ahead of runway styling.
About COSRX
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on Instagram + TikTok.
WASHINGTON, Jan. 30, 2026 /PRNewswire/ -- Global K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring/Summer 2026 on 29th January.
Backstage hair was overseen by internationally renowned hair artist Joana Neves, COSRX's Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.
MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena
MISS SOHEE, founded by designer Sohee Park, is a London-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.
Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion's most exclusive creative environments.
Presented under the theme "BREATHING FORMS," the collection explored sculptural silhouettes softened by movement and fluidity — a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its Paris Haute Couture debut in Spring/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh.
For the show, COSRX worked alongside Joana Neves, COSRX Global Hair Ambassador, supporting the backstage hair team with its PEPTIDE-132 Hair Bonding Trio. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.
About Joana Neves
Joana Neves is a London-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across Europe on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by Guido Palau, with an extensive portfolio that includes collaborations with Dior, Dolce & Gabbana, and Prada, as well as styling global icons such as Kendall Jenner, Lily Collins, and Dua Lipa.
About COSRX PEPTIDE-132 Hair Bonding Trio
Backstage hair for the MISS SOHEE Haute Couture Spring/Summer 2026 show was supported exclusively by COSRX's PEPTIDE-132 Hair Bonding Trio, selected by Global Hair Ambassador Joana Neves to meet the technical and aesthetic demands of a couture runway.
- PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum
A lightweight, high-performance bonding oil serum used to refine and finish backstage looks, delivering flexible control and couture-ready shine. Infused with patented PEPTIDE-132 to reinforce weakened areas of damaged hair. - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo
A salon-grade formula that gently cleanses while strengthening compromised protein bonds, creating a balanced foundation for precision styling. - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment
An intensive treatment designed for mid-lengths and ends, improving softness, manageability, and resilience ahead of runway styling.
About COSRX
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
K-Beauty Goes Couture: COSRX Makes Its Haute Couture Backstage Debut with MISS SOHEE
