hwahae Launches Global Website to Bring K-Beauty to Global Audiences

• The website now offers Rankings, hwahae Awards, Authentic Consumer Reviews, an AI-based Personalized Recommendation, and Ingredient Information in English 
• Features Korea's Most Premier K-Beauty Rankings Based on Authentic Consumer Reviews
• New Marketing Initiative to Launch in 2025 Supporting Global Influencer and K-Beauty Brand Partnerships

SEOUL, South Korea, Nov. 12, 2024 /PRNewswire/ -- Birdview Inc. (CEO Lee Woong, Kim Kyung-il), the company behind the beauty platform Hwahae, has launched an English version of its website service to make K-beauty more accessible to global audiences. This initiative aims to support the international growth of Korean beauty brands by providing users worldwide with rich information on trending products and local beauty insights.

K-beauty exports to North America set a new record in the first half of 2024, fueling growing demand for information and content on Korean cosmetics. Content creators on TikTok, YouTube, and Instagram have increasingly featured Korean products, with many citing hwahae as their source of information. As a result, global traffic to hwahae's Korean website and app has more than doubled year over year.

The newly launched hwahae Global Website includes key features commonly used by Korean users, such as category-based rankings, the hwahae Awards, authentic consumer reviews, an AI-based personalized recommendation, and ingredient information—all in English. The platform's extensive database, which contains around 8.8 million verified user reviews, is now available in English via a large language model (LLM), with plans to expand to Japanese next year.

Through the hwahae Global Website, international users can discover popular Korean beauty brands and receive customized recommendations based on skin type, preferred ingredients, and more. The ranking system, powered by authentic consumer reviews, serves as a key reference for Korean consumers.

Brands listed on hwahae's Korean website and app will benefit from increased visibility on the Global Website, leveraging their success in Korea to build brand recognition and boost international sales. Next year, hwahae plans to evolve into "K-Beauty Acceleration Platform" by expanding sales channels and launching a marketing program to support collaborations between global influencers and Korean beauty brands.

"hwahae's Global Web aims to become the essential channel for exploring K-beauty, anchored by Korea's most trusted K-beauty rankings. Just as Korean content has succeeded globally on platforms like Netflix, we aim to be the 'Netflix of K-beauty' by showcasing premier Korean beauty brands worldwide," said Kim Kyung-il, CEO of hwahae.

hwahae, which holds Korea's largest beauty database, is known for its strict Clean Review Policy, which provides verified reviews through a rigorous monitoring system. It also announces various category-specific rankings based on consumer reviews. The hwahae Beauty Awards, based on user votes, have become a leading award that sets the standard in the industry.

About hwahae

hwahae is the No.1 beauty platform in South Korea, boasting 13 million downloads and 11 million registered users. It provides information on 18,000 K-beauty brands and 360,000 products, offering various details such as ingredient analysis, reviews, rankings, and awards. Engaged in advertising, commerce, and brand businesses, hwahae is evolving into a K-beauty acceleration platform that drives the growth of K-beauty brands both in Korea and overseas. It also offers a global version for international K-beauty consumers.

Please visit https://www.hwahae.com/

SEOUL, South Korea, Nov. 12, 2024 /PRNewswire/ -- Birdview Inc. (CEO Lee Woong, Kim Kyung-il), the company behind the beauty platform Hwahae, has launched an English version of its website service to make K-beauty more accessible to global audiences. This initiative aims to support the international growth of Korean beauty brands by providing users worldwide with rich information on trending products and local beauty insights.

K-beauty exports to North America set a new record in the first half of 2024, fueling growing demand for information and content on Korean cosmetics. Content creators on TikTok, YouTube, and Instagram have increasingly featured Korean products, with many citing hwahae as their source of information. As a result, global traffic to hwahae's Korean website and app has more than doubled year over year.

The newly launched hwahae Global Website includes key features commonly used by Korean users, such as category-based rankings, the hwahae Awards, authentic consumer reviews, an AI-based personalized recommendation, and ingredient information—all in English. The platform's extensive database, which contains around 8.8 million verified user reviews, is now available in English via a large language model (LLM), with plans to expand to Japanese next year.

Through the hwahae Global Website, international users can discover popular Korean beauty brands and receive customized recommendations based on skin type, preferred ingredients, and more. The ranking system, powered by authentic consumer reviews, serves as a key reference for Korean consumers.

Brands listed on hwahae's Korean website and app will benefit from increased visibility on the Global Website, leveraging their success in Korea to build brand recognition and boost international sales. Next year, hwahae plans to evolve into "K-Beauty Acceleration Platform" by expanding sales channels and launching a marketing program to support collaborations between global influencers and Korean beauty brands.

"hwahae's Global Web aims to become the essential channel for exploring K-beauty, anchored by Korea's most trusted K-beauty rankings. Just as Korean content has succeeded globally on platforms like Netflix, we aim to be the 'Netflix of K-beauty' by showcasing premier Korean beauty brands worldwide," said Kim Kyung-il, CEO of hwahae.

hwahae, which holds Korea's largest beauty database, is known for its strict Clean Review Policy, which provides verified reviews through a rigorous monitoring system. It also announces various category-specific rankings based on consumer reviews. The hwahae Beauty Awards, based on user votes, have become a leading award that sets the standard in the industry.

About hwahae

hwahae is the No.1 beauty platform in South Korea, boasting 13 million downloads and 11 million registered users. It provides information on 18,000 K-beauty brands and 360,000 products, offering various details such as ingredient analysis, reviews, rankings, and awards. Engaged in advertising, commerce, and brand businesses, hwahae is evolving into a K-beauty acceleration platform that drives the growth of K-beauty brands both in Korea and overseas. It also offers a global version for international K-beauty consumers.

Please visit https://www.hwahae.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

hwahae Launches Global Website to Bring K-Beauty to Global Audiences

TAIPEI, Jan. 12, 2026 /PRNewswire/ -- The Game-Fi world welcomes a bold new contender as CJC Race officially launches worldwide, revolutionizing the blockchain gaming landscape with its immersive horse racing experience and dynamic Play-to-Earn economy.

Built on the Arbitrum blockchain, CJC Race blends strategic gameplay with real-world earning potential, offering players a chance to become digital stable owners, compete in high-stakes tournaments, and earn stablecoin rewards. With its motto "skills meet strategy, rewards meet reality" the game invites both newcomers and seasoned Game-Fi enthusiasts to dive into a new era of strategic Game-Fi horse racing ecosystem.

Strategic Racing Meets Real-World Value

At the heart of CJC Race, it is a competitive simulation where players collect NFT Horses, Jockeys, and Items to build their ultimate racing teams. Success hinges on tactical decisions—matching horses to track types and distances, optimizing team synergy, and mastering diverse formats like:

Champion Stakes: Monthly prize pool starting at 30,000 USDT, exclusive to Tycoon Club members.

League Challenges: Distance-based races with 18,000 USDT in seasonal rewards. (Opens when the number of members reaches 511.)

Grand Master Cups: Open tournaments with payouts up to 150x the entry fee.

PvP Battles: 24/7 racing with customizable stakes and prize splits.

Farm: Passive income opportunities up to 15 USDT/month.

Day Spa: Additional profit opportunities by bidding for management rights to the Day Spa.

All in-game earnings can be exchanged for USDT, turning gameplay into stable and tangible financial returns.

Tycoon Club: Where Ownership Meets Opportunity

CJC Race introduces the Tycoon Club, a groundbreaking economic model that rewards community growth. Every NFT mystery box purchase earns membership points, grants access to exclusive races and a share of the platform's expanding prize pool. As the member base grows, so do the rewards—automatically distributed in USDT to loyal members.

"Our ecosystem is designed to reward strategic play, community participation, and long-term commitment," said a CJC Race spokesperson. "As our racing community expands, the ecosystem's value grows, and our earliest, most loyal supporters deserve to share in that success. We're committed to creating a sustainable Game-Fi platform where players control their racing experience and earn consistent income—bringing the Play-to-Earn vision to life. This is Game-Fi done right."

Massive Prize Pools and Future Guild Wars

To celebrate its global launch, CJC Race will debut with an initial monthly prize pool at 60,000 USDT, scaling with player participation. Upcoming updates will introduce a Guild system, adding another 30,000 USDT in monthly rewards and fostering team-based competition.

Whether you're a crypto investor seeking stable returns or a gamer chasing glory, CJC Race offers a thrilling new frontier in Web3 gaming.

Join the Race Today

• Official Website & Registration
• Tycoon Club
• Facebook Instagram X (Twitter) Discord

The Information may be changed without notice and is not guaranteed to be complete, correct, timely, current, or up to date. Like any printed materials, the Information may become out-of-date. CJC Race undertakes no obligation to update any Information on the Sites; provided, however, that CJC Race may update the Information at any time without notice in CJC Race's sole and absolute discretion. CJC Race reserves the right to make alterations or deletions to the Information at any time without notice. The information is provided for general purposes only. This content is for informational purposes only and should not be construed as financial advice. CJC Race accepts no responsibility for any actions taken based on this content or for any consequences resulting from its use.

All rights are reserved by CJC Race.

#CJCRace #ClimaxJockeyClub #GameFi #NFT #Play2Earn #Web3 #Arbitrum #CryptoGaming #BlockchainRacing #TycoonClub #p2e #nftcommunity #cryptocurrencies

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CJC Race Launches Global Game-Fi Horse Racing Platform With Real USDT Rewards