Cigna Healthcare Hong Kong announced as Title Sponsor for HYROX's first Asian Championships

The Cigna Healthcare HYROX Open Asian Championships will bring over 6,300 fitness enthusiasts to Hong Kong

HONG KONG, Nov. 14, 2024 /PRNewswire/ -- Cigna Healthcare Hong Kong, a leading health benefits provider, has announced its title sponsorship of the Cigna Healthcare HYROX Open Asian Championships 2024, solidifying its commitment to promoting health, wellness and vitality in the Hong Kong community.

Brought by Cigna Healthcare Hong Kong to Asia for the first time, the Cigna Healthcare HYROX Open Asian Championships 2024 will take place on 23 and 24 November 2024 at the AsiaWorld-Expo, bringing together fitness enthusiasts of all levels to challenge themselves and experience the thrill of competition. Winners from the women, men, and mixed categories under HYROX Open, HYROX Doubles, and HYROX Relay will be crowned as the first Open Asian Champions.

In addition, the "Elite 15 Majors" race will take place the day before on 22 November, as part of the "HYROX Elite 15 Series" - a high-stakes, global journey where the world's top fitness athletes battle for a spot at the HYROX World Championships.

Since the inaugural race in Hong Kong in 2022, HYROX has gained traction among fitness enthusiasts in the city, with participant numbers tripling from around 1,000 in 2022 to around 3,000 in 2023. The number of participants is expected to reach over 6,300 this year, making it the highest turnout in the event's history.

Jonathan Spiers, Chief Executive Officer of Cigna Healthcare Hong Kong said, "We are excited to partner with HYROX to launch the first Cigna Healthcare HYROX Open Asian Championships in Hong Kong. This partnership aligns with our mission to improve the health and well-being of our customers and the communities we serve. By supporting this, we aim to inspire people to embrace a healthier lifestyle and take a preventative approach to health."

HYROX is the world's largest indoor fitness event, and one of the most inclusive and accessible. Participants will have the opportunity to compete against top athletes and casual gym-goers from around the world and experience the electric atmosphere of a world-class fitness event.

Gary Wan, APAC Managing Director of HYROX said, "This collaboration represents a perfect synergy, and together, we aim to amplify our impact, empowering individuals to lead healthier, more balanced lives. As a company committed to promoting fitness and healthy living, we are thrilled to partner with Cigna Healthcare to bring the inaugural Asian Championships to Hong Kong. With over 6300+ racers expected coming from more than 40 countries, this will be our biggest race in Hong Kong to date. The local fitness community continues to inspire us with their unwavering enthusiasm and passion for health and fitness, and we can't wait to see them rise to the challenge."

The unique HYROX format combines intense running and functional fitness workouts, pushing participants to their limits and inspiring them to achieve their fitness goals. Participants can compete solo in HYROX Open, team up in HYROX Doubles or compete as a relay team of four in the HYROX Relay. The HYROX format comprises of a 1km run leading to a functional workout station, repeated eight times.

The stations include:

• 1,000m SkiErg
• 50m sled pull
• 50m sled push
• 80m burpee broad jumps
• 1,000m rowing
• 200m farmers carry
• 100m sandbag lunges
• 100 wall balls

HYROX started in Germany in 2017 with 650 competitors and has since expanded to 21 countries and regions with over 90,000 participants in 2023 alone. The 2024 season will feature 63 events across Korea, Singapore, Hong Kong(China), Australia, the United Arab Emirates, Poland, Spain, Denmark, Italy, Germany, England, United States, Ireland, Sweden, and many others.

More information on the Cigna Healthcare HYROX Open Asian Championships 2024 can be found on this website: https://hyroxhk.com/event/hyrox-hongkong

About Cigna Healthcare Hong Kong

Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.

Founded in 1933, our Hong Kong business provides comprehensive health and wellness solutions to employers, employees and individual customers. Leveraging on our extensive global healthcare network, we offer global group medical benefits that provide comprehensive and tailored coverage for a wide range of organizations. For individual customers, we also offer a full suite of health insurance plans to cater for their diverse needs. For more details, please visit www.cigna.com.hk.

About HYROX

HYROX's origins lie in Germany, where the inaugural event in 2017 saw 650 participants. Today, HYROX has races in 20 countries, and welcomes more than 120,000 global participants to the HYSOCIETY each year. HYROX has solidified its position as the leader in mass participation indoor fitness events. It is the World Series in the sport of Fitness Racing and the global competition for everybody.

The Cigna Healthcare HYROX Open Asian Championships will bring over 6,300 fitness enthusiasts to Hong Kong

HONG KONG, Nov. 14, 2024 /PRNewswire/ -- Cigna Healthcare Hong Kong, a leading health benefits provider, has announced its title sponsorship of the Cigna Healthcare HYROX Open Asian Championships 2024, solidifying its commitment to promoting health, wellness and vitality in the Hong Kong community.

Brought by Cigna Healthcare Hong Kong to Asia for the first time, the Cigna Healthcare HYROX Open Asian Championships 2024 will take place on 23 and 24 November 2024 at the AsiaWorld-Expo, bringing together fitness enthusiasts of all levels to challenge themselves and experience the thrill of competition. Winners from the women, men, and mixed categories under HYROX Open, HYROX Doubles, and HYROX Relay will be crowned as the first Open Asian Champions.

In addition, the "Elite 15 Majors" race will take place the day before on 22 November, as part of the "HYROX Elite 15 Series" - a high-stakes, global journey where the world's top fitness athletes battle for a spot at the HYROX World Championships.

Since the inaugural race in Hong Kong in 2022, HYROX has gained traction among fitness enthusiasts in the city, with participant numbers tripling from around 1,000 in 2022 to around 3,000 in 2023. The number of participants is expected to reach over 6,300 this year, making it the highest turnout in the event's history.

Jonathan Spiers, Chief Executive Officer of Cigna Healthcare Hong Kong said, "We are excited to partner with HYROX to launch the first Cigna Healthcare HYROX Open Asian Championships in Hong Kong. This partnership aligns with our mission to improve the health and well-being of our customers and the communities we serve. By supporting this, we aim to inspire people to embrace a healthier lifestyle and take a preventative approach to health."

HYROX is the world's largest indoor fitness event, and one of the most inclusive and accessible. Participants will have the opportunity to compete against top athletes and casual gym-goers from around the world and experience the electric atmosphere of a world-class fitness event.

Gary Wan, APAC Managing Director of HYROX said, "This collaboration represents a perfect synergy, and together, we aim to amplify our impact, empowering individuals to lead healthier, more balanced lives. As a company committed to promoting fitness and healthy living, we are thrilled to partner with Cigna Healthcare to bring the inaugural Asian Championships to Hong Kong. With over 6300+ racers expected coming from more than 40 countries, this will be our biggest race in Hong Kong to date. The local fitness community continues to inspire us with their unwavering enthusiasm and passion for health and fitness, and we can't wait to see them rise to the challenge."

The unique HYROX format combines intense running and functional fitness workouts, pushing participants to their limits and inspiring them to achieve their fitness goals. Participants can compete solo in HYROX Open, team up in HYROX Doubles or compete as a relay team of four in the HYROX Relay. The HYROX format comprises of a 1km run leading to a functional workout station, repeated eight times.

The stations include:

• 1,000m SkiErg
• 50m sled pull
• 50m sled push
• 80m burpee broad jumps
• 1,000m rowing
• 200m farmers carry
• 100m sandbag lunges
• 100 wall balls

HYROX started in Germany in 2017 with 650 competitors and has since expanded to 21 countries and regions with over 90,000 participants in 2023 alone. The 2024 season will feature 63 events across Korea, Singapore, Hong Kong(China), Australia, the United Arab Emirates, Poland, Spain, Denmark, Italy, Germany, England, United States, Ireland, Sweden, and many others.

More information on the Cigna Healthcare HYROX Open Asian Championships 2024 can be found on this website: https://hyroxhk.com/event/hyrox-hongkong

About Cigna Healthcare Hong Kong

Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.

Founded in 1933, our Hong Kong business provides comprehensive health and wellness solutions to employers, employees and individual customers. Leveraging on our extensive global healthcare network, we offer global group medical benefits that provide comprehensive and tailored coverage for a wide range of organizations. For individual customers, we also offer a full suite of health insurance plans to cater for their diverse needs. For more details, please visit www.cigna.com.hk.

About HYROX

HYROX's origins lie in Germany, where the inaugural event in 2017 saw 650 participants. Today, HYROX has races in 20 countries, and welcomes more than 120,000 global participants to the HYSOCIETY each year. HYROX has solidified its position as the leader in mass participation indoor fitness events. It is the World Series in the sport of Fitness Racing and the global competition for everybody.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Cigna Healthcare Hong Kong announced as Title Sponsor for HYROX's first Asian Championships

Cigna Healthcare Hong Kong announced as Title Sponsor for HYROX's first Asian Championships

Cigna Healthcare Hong Kong announced as Title Sponsor for HYROX's first Asian Championships

ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination. 

"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.

At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.

At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.

He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.

By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.

Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.

An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.

A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.

After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."

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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism

Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism