Global Pop Superstar Lisa Teams Up with DENTISTE' Premium Toothpaste to Kick Off Worldwide Oral Care Marketing Campaign

BANGKOK, Nov. 20, 2024 /PRNewswire/ -- Thai-born global superstar Lisa (Lalisa Manobal) of BLACKPINK fame has joined forces with leading premium oral care brand DENTISTE' in a high-profile collaboration destined to make millions smile worldwide.

Lisa brought her dazzling confident smile to the "DENTISTE' Presents LISA Fan Meetup in Asia 2024" in Bangkok. Over 7,000 people packed the venue for Lisa's first-ever solo fan meetup in Thailand, her home country. The event signified the start of a major global market push for the DENTISTE' brand.

It included a special "DENTISTE' x LISA Exclusive After Party," where excited fans had the chance to get up close and personal to enjoy best moments with their idol, who is DENTISTE's brand ambassador in Thailand.

Aligning with Lisa's positive and inspiring persona reinforces DENTISTE''s position as a premium global player in oral care. The event was a key step in accelerating the brand's worldwide expansion.

"Lisa's confident smile is a powerful form of Thai soft power that captivates millions globally," said Pharmacist Dr. Sangsuk Pithayanukul, CEO of Siam Health Group Co., Ltd. "Her star power will help us introduce DENTISTE's innovative premium products to her fans and consumers across the globe, so they can wear the confident smile with the same level of self-assurance as Lisa."

DENTISTE' offers a full range of premium and natural oral care products, including toothpaste, mouthwash, toothbrushes, mouth spray, and more. It is a leader in premium breath care toothpaste and non-rinse toothpaste innovations created in close collaboration with dentists. Siam Health Group, which developed and markets DENTISTE' products, is implementing ambitious growth plans to become a major global consumer brand.

"Our collaboration with Lisa has been a remarkable success, with the campaign already reaching over 200 million people globally. We plan to leverage Lisa's massive international appeal to strengthen our presence as a global dental innovator across Asia and beyond. Over the next few years, DENTISTE' will continue introducing our premium, innovative oral care products to new consumer segments worldwide," added Dr. Sangsuk.

The event highlighted Lisa's "Confident Smile" to engage her Gen Z and Thai fans. The After Party offered many exciting activities for DENTISTE' customers to enjoy special moments with Lisa. Highlights included attending her sound check, chatting with Lisa, and a Q&A session about five things Lisa loves, along with photo opportunities and an autograph session. The special night was filled with unforgettable moments, confident smiles, and inspiring energy, helping Lisa and her fans fulfill their dreams together.

DENTISTE' products are available at leading retailers and dental clinics in more than 20 countries. Siam Health Group plans to increase DENTISTE''s presence in new markets in northeast Asia, Europe, and the Americas during 2025.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Global Pop Superstar Lisa Teams Up with DENTISTE' Premium Toothpaste to Kick Off Worldwide Oral Care Marketing Campaign

Global Pop Superstar Lisa Teams Up with DENTISTE' Premium Toothpaste to Kick Off Worldwide Oral Care Marketing Campaign

IRVINE, Calif., Jan. 14, 2026 /PRNewswire/ -- At the recently concluded Consumer Electronics Show (CES 2026), the TCL Note A1 NXTPAPER, an e-note device featuring TCL's revolutionary NXTPAPER display technology, became a major highlight with its exceptional paper-like visual experience and innovative productivity features. The device garnered multiple prestigious industry awards and received an enthusiastic market response.

Breakthrough Display Technology Leading Paper-Like Visual Innovation
Building on TCL's revolutionary NXTPAPER technology, the Note A1 features an NXTPAPER Pure display with 3A Crystal Shield Glass, delivering a paper-like viewing experience and smooth 120Hz responsiveness. The included T-Pen Pro stylus replicates the feel of pen on paper with ultra-low latency and 8,192 levels of pressure sensitivity. Enhanced by AI tools such as handwriting recognition, translation, and summarization, it significantly boosts efficiency in note-taking, creation, and sharing—redefining productivity for the modern e-note. At CES, TÜV Rheinland also presented official certifications on-site, awarding the display its Paper-Like Display, Flicker-Free, and Reflection-Free certifications, along with the Pencil-like Writing certification for the stylus.

High Acclaim from Global Media and Institutions

During CES, the TCL Note A1 NXTPAPER attracted widespread attention and was honored with awards from several influential global media outlets and industry institutions. These included multiple "Best of CES" recognitions from international tech publications, the Microsoft AI Innovation Award for its AI technology integration, and the Global Top Brands – Smart Interactions Technology Innovation Award for its leadership in human–computer interaction.

Attendees who experienced the device firsthand also praised its paper-like display, fluid writing experience, and powerful AI features.

Pre-sale Launch Meets With Overwhelming Market Response
The TCL Note A1 NXTPAPER officially launched its pre-sale on Kickstarter on January 6th. The first day was a tremendous success, securing support from over 1,400 backers, demonstrating strong market anticipation and recognition for this revolutionary e-note product.

For more information and product support, please visit: https://bit.ly/48U3z4x

About TCL
TCL is a leading global intelligent technology company, committed to delivering a smarter and healthier life to consumers worldwide through continuous product innovation and enhanced user experience. NXTPAPER technology is a key achievement of TCL's ongoing research and development in display and eye-comfort.

Media Contact: 
tclpress@tcl.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience

TCL Note A1 NXTPAPER Achieves Multiple Awards at CES and Launches Pre-sale, Redefining the E-Note Experience