UGG Opens ‘Feel House’ in Los Angeles, a Multi-Sensory Retail Concept Co-Curated by Post Malone

LOS ANGELES--(BUSINESS WIRE)--Nov 20, 2024--

Launched in April 2022 by Southern California-based brand UGG® (a division of Deckers Brands [NYSE: DECK]), Feel House returns once again as a multi-sensory retail experience dedicated to making self-expression comfortable for all. Merging community, collaboration, product and heritage into one space dedicated to making self-expression comfortable for all, it is where the UGG® brand brings together its collective of multi-hyphenate creatives renowned in fashion, art, music, and culture.

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To celebrate the opening of Feel House Los Angeles, UGG® and nine-time diamond-certified GRAMMY® Award-nominated phenomenon Post Malone hosted an exclusive, invite-only event on Saturday, November 16. Notable guests including Anwar Hadid, Alton Mason, Boo Johnson, Akira Akbar, Allison Kane, Hunter Woodhall, Lil Cherry, Larsen Thompson, Reese Cooper, Mario, and more, were treated to a special live performance by Post Malone, set by DJ Odalys, bespoke UGG® product customization by Clint Orms, catering by Craig’s LA, specialty cocktails and beverages by SCHAFFER, and exclusive UGG® Classic Boots in the same custom multi-camo print that UGG® and Post Malone co-created in 2023 for a one-of-a-kind pair he was seen wearing at his soundcheck at Super Bowl LVIII in February 2024.

Open to the public now until November 24 in Los Angeles, California, UGG® invites guests to its newest Feel House, with a special event and space creative co-curated by Post Malone. Encouraging visitors to explore the brand ‘Behind the Seams,’ the activation merges multiple aspects of UGG® into one space.

“We are thrilled to open the doors to our next Feel House, a powerful retail space that expresses the UGG brand's commitment to delivering products and experiences that make you feel good inside and out,” said Tracy Paoletti, UGG® Vice President & General Manager of North America. “Showcasing creatives, art, and design cues that merge Post Malone’s and the UGG brand’s creative point-of-views, Feel House LA, curated by Post Malone, brings our newest product offering and heritage fan favorites to Los Angeles.”

Located on Melrose Avenue near West Hollywood, Feel House allows guests to immerse themselves in the brand values on a deeper level through programming and brand storytelling in a physical retail space. Focused on art, music, and fashion, the space combines the latest product lines, new and past collaborations, guest customization, and brand education. Visitors are welcomed by the “U” Tunnel, a visually striking entryway that gradually shifts in color and texture, setting the tone for an immersive experience ahead. Feel House offers a Behind the Seams experience that makes guests feel good, inside and out.

UGG® Feel House
8175 Melrose Avenue
Los Angeles, CA 90046

Hours of Operation:
Friday, November 15: 10 AM-6 PM
Saturday, November 16: 10 AM-3 PM
Sunday, November 17: 10 AM-6 PM
Monday, November 18-Sunday, November 24: 10 AM-7 PM

Featured UGG® Feel House Styles:

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com@ugg

FEEL HOUSE EVENT PHOTOS
Credit: Jason Sean Weiss/BFA

FEEL HOUSE VENUE PHOTOS
Credit: Regan Norton

UGG® PRODUCT & CAMPAIGN CONTENT
Product Images Credit: UGG®
Campaign Content Credit: AKQA

Product Images Credit: UGG®

Credit: Jason Sean Weiss/BFA

LOS ANGELES (AP) — A dominant Shohei Ohtani pitched shutout ball for six innings in his first start on the mound this season, and the Los Angeles Dodgers beat the Cleveland Guardians 4-1 on Tuesday night in drizzly conditions.

Ohtani (1-0) allowed only a two-out double to Rhys Hoskins in the fourth. The two-way superstar struck out six and walked three on 87 pitches, 54 for strikes, in his first outing in 150 days since he started Game 7 of the World Series against Toronto.

His Japanese countryman, Yoshinobu Yamamoto, won that game in relief as the Dodgers clinched their second consecutive championship.

Max Muncy hit his first home run of the season for Los Angeles. Edwin Díaz pitched the ninth in a non-save situation and gave up an RBI single to Brayan Rocchio.

Dodgers pitchers retired the leadoff hitter in each of the first eight innings before Díaz plunked Kyle Manzardo with a pitch to open the ninth.

After dropping the series opener 4-2, the Dodgers needed a win to avoid their first series loss in March since 2018.

Muncy made it 2-0 with a 410-foot solo drive to the right-field pavilion off reliever Kolby Allard in the sixth. Los Angeles added two runs in the eighth on RBI singles by Teoscar Hernández and Andy Pages.

Pages’ two-out RBI single off starter Tanner Bibee (0-1) in the fourth gave the Dodgers a 1-0 lead, the first time this season they scored first.

At the plate, Ohtani went 1 for 3 with a strikeout and two walks, extending his on-base streak to 36 games dating to Aug. 24, 2025.

A fresh rosin bag was brought to the mound in the fifth when light rain began falling. Ohtani wiped the damp ball between his pants legs.

The grounds crew was called out to groom the front slope of the mound, specifically Ohtani's landing spot, after he issued his third walk with two outs in the sixth. He used a metal tool to dig dirt lodged in the bottom of his spikes. Ohtani then retired Hoskins with one pitch to end the inning.

Ohtani hit Angel Martinez on his left kneecap with a 96 mph fastball with two outs in the fifth.

Cleveland RHP Gavin Williams (0-1, 5.40 ERA) starts the series finale Wednesday against Yamamoto (1-0, 3.00), the third consecutive Japan-born pitcher to start for the Dodgers in a major league first.

AP MLB: https://apnews.com/hub/mlb

Los Angeles Dodgers' Shohei Ohtani runs during the first inning of a baseball game against the Cleveland Guardians in Los Angeles, Tuesday, March 31, 2026. (AP Photo/Kyusung Gong)

Los Angeles Dodgers starting pitcher Shohei Ohtani delivers during the first inning of a baseball game against the Cleveland Guardians in Los Angeles, Tuesday, March 31, 2026. (AP Photo/Kyusung Gong)

Los Angeles Dodgers starting pitcher Shohei Ohtani delivers during the second inning of a baseball game against the Cleveland Guardians in Los Angeles, Tuesday, March 31, 2026. (AP Photo/Kyusung Gong)

Cleveland Guardians starting pitcher Tanner Bibee delivers during the second inning of a baseball game against the Los Angeles Dodgers in Los Angeles, Tuesday, March 31, 2026. (AP Photo/Kyusung Gong)