SINGAPORE, Nov. 28, 2024 /PRNewswire/ -- The Xiaomi Internet Partner Conference (MIPC Singapore 2025) successfully concluded on November 27th in Singapore, bringing together over 100 leading partners from across the industry.
During the conference, Mr. Qiang Song, General Manager of Xiaomi's International Internet Business Department, outlined the department's business strategy. Through its extensive device network and HyperOS platform, Xiaomi enables seamless connectivity across user scenarios. This foundation supports a comprehensive and efficient application and game ecosystem, alongside content and service solutions, enhancing user experience. The company offers partners comprehensive business solutions to accelerate growth, including advertising-based user acquisition, in-app ad monetization, and game publishing services.
In the realm of apps and games distribution, Xiaomi's official app store, GetApps, is now available in over 100 markets, with over 260 million monthly active users and more than 30 million daily installations.
Beyond popular applications, GetApps offers curated content and exclusive discounts of up to 10% on in-app purchases. For developers, it provides an open ecosystem powered by Xiaomi's proprietary OEM capabilities. The platform's Minicard feature enables frictionless app distribution across Xiaomi devices through end-to-end optimization, helping developers achieve 26% higher conversion rates and a 20% increase in Average Revenue Per User (ARPU) when integrated with Xiaomi Payment Solution for monetization.
In content and service distribution, Xiaomi has established a new content ecosystem featuring Granular Services, powered by Xiaomi HyperOS for instant accessibility. By deconstructing apps into core service modules, Xiaomi allows users to add these services as widgets directly to their home screens with a single tap. These widgets provide live previews with real-time status updates, eliminating the need to download full apps. Through a professional widget store operating across various scenarios, users can access developers' core services more quickly and conveniently, significantly enhancing conversion rates.
Xiaomi also excels in digital marketing through its OEM native ad experience and AI-powered platform. Using OS-level data, intelligent algorithms, and a wide range of touchpoints, developers can execute highly effective user acquisition campaigns on Xiaomi's platform. These unique capabilities helped secure Xiaomi's No. 3 ranking in the 2024 AppsFlyer Power Ranking for Android Non-Gaming.
For monetization, Xiaomi maximizes the commercial value of applications through the Columbus Monetization Platform. This platform helps developers boost in-app advertising revenue by combining premium direct clients with demand-side platforms, providing SDK integration for standard ad formats and processes, and offering support from a dedicated team of specialists. It has successfully integrated three mainstream mediation platforms and collaborates with over 1,500 apps across 30 regions. Combined with on-device capabilities such as Minicard, the platform delivers improved monetization performance, achieving a 10% increase in Effective Cost Per Mille (eCPM).
Xiaomi's overseas internet business continues to show strong momentum. According to Xiaomi Corporation's Q3 2024 quarterly results, revenue from Xiaomi's internet services reached a record high of RMB 8.5 billion, with a gross profit margin of 77.5%. Notably, overseas internet revenue grew by 18.3% year-over-year to RMB 2.7 billion, also reaching a historical high, accounting for 32.5% of the total internet services revenue.
"Through our core system capabilities, we remain committed to building a sustainable open ecosystem for apps, services, and content that delivers optimized user experiences and efficient user acquisition, while offering partners competitive monetization opportunities," said Mr. Qiang Song, "Staying true to our user-centric vision and 'Grow with Xiaomi' strategy, we will continue to create value and explore boundless possibilities for our users and partners."
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In September 2024, global monthly active users ( "MAU") reached 685.8 million. The company has also established the world's leading consumer AIoT (AI+IoT) platform, reached 861.4 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of September 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Grow with Xiaomi: Building a Sustainable Open Ecosystem for Apps, Services and Contents
|
PROVIDENCIALES, Turks and Caicos Islands, March 5, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced "Trade New Futures & Share 1M Airdrop," a KuCoin Futures campaign featuring a 1,000,000 USDT total reward pool designed to reward users who hold positions in newly listed futures contracts. The program accrues rewards on an hourly basis tied to time in market and position exposure. By emphasizing sustained participation during the early trading window of new listings, the campaign is intended to support healthier participation, encourage more stable early liquidity, and help strengthen listing ecosystems.
New listings typically involve rapid price discovery, shifting liquidity, and heightened short-term activity. KuCoin's position-based approach is designed to encourage more organic liquidity formation by rewarding duration rather than speed, reducing the relative advantage of purely high-frequency, event-driven behavior. This structure aims to support a more transparent and stable trading environment around new listings, align incentives with longer and more deliberate market engagement, and help eligible users offset holding-related costs while contributing to more orderly early-stage participation.
The campaign also builds on KuCoin's established strength in altcoin and perpetual markets. According to CryptoQuant's Annual Exchange Leader Report 2025, KuCoin ranks among the top two exchanges globally in altcoin-oriented perpetual trading, with long-tail "other altcoins" and the top-eight altcoins by market capitalization representing over 50% of KuCoin's perpetual trading volume. This depth in diversified derivatives liquidity supports broader access to emerging assets and helps new listings develop with more consistent market participation.
Beyond trading incentives, the campaign reflects KuCoin's broader focus on improving how new markets mature. By rewarding time-in-market, KuCoin aims to encourage users to engage with new listings in a way that supports healthier participation, improves the quality of early liquidity, and helps emerging projects and markets move through early volatility with more consistent user involvement.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users across 200+ countries and regions. The platform delivers innovative and compliant digital asset services, offering access to 1,000+ listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
Recognized by Forbes and Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications, underscoring its commitment to top-tier security. With AUSTRAC registration in Australia and a MiCA license in Austria, KuCoin continues expanding its regulated footprint under CEO BC Wong, building a reliable and trusted digital-asset ecosystem.
Learn more: www.kucoin.com
PROVIDENCIALES, Turks and Caicos Islands, March 5, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced "Trade New Futures & Share 1M Airdrop," a KuCoin Futures campaign featuring a 1,000,000 USDT total reward pool designed to reward users who hold positions in newly listed futures contracts. The program accrues rewards on an hourly basis tied to time in market and position exposure. By emphasizing sustained participation during the early trading window of new listings, the campaign is intended to support healthier participation, encourage more stable early liquidity, and help strengthen listing ecosystems.
New listings typically involve rapid price discovery, shifting liquidity, and heightened short-term activity. KuCoin's position-based approach is designed to encourage more organic liquidity formation by rewarding duration rather than speed, reducing the relative advantage of purely high-frequency, event-driven behavior. This structure aims to support a more transparent and stable trading environment around new listings, align incentives with longer and more deliberate market engagement, and help eligible users offset holding-related costs while contributing to more orderly early-stage participation.
The campaign also builds on KuCoin's established strength in altcoin and perpetual markets. According to CryptoQuant's Annual Exchange Leader Report 2025, KuCoin ranks among the top two exchanges globally in altcoin-oriented perpetual trading, with long-tail "other altcoins" and the top-eight altcoins by market capitalization representing over 50% of KuCoin's perpetual trading volume. This depth in diversified derivatives liquidity supports broader access to emerging assets and helps new listings develop with more consistent market participation.
Beyond trading incentives, the campaign reflects KuCoin's broader focus on improving how new markets mature. By rewarding time-in-market, KuCoin aims to encourage users to engage with new listings in a way that supports healthier participation, improves the quality of early liquidity, and helps emerging projects and markets move through early volatility with more consistent user involvement.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users across 200+ countries and regions. The platform delivers innovative and compliant digital asset services, offering access to 1,000+ listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
Recognized by Forbes and Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications, underscoring its commitment to top-tier security. With AUSTRAC registration in Australia and a MiCA license in Austria, KuCoin continues expanding its regulated footprint under CEO BC Wong, building a reliable and trusted digital-asset ecosystem.
Learn more: www.kucoin.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
KuCoin Introduces 1M USDT Futures Airdrop, Rewarding Time-in-Market on New Listings to Strengthen Listing Ecosystems
