Niterra Announced to Be the First Founding Partner for IG Arena

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Niterra Announced to Be the First Founding Partner for IG Arena

2024-11-30 00:33 Last Updated At：00:51

AICHI, Japan--(BUSINESS WIRE)--Nov 29, 2024--

Niterra Co., Ltd., one of Japan’s leading manufacturers of ignition parts and vehicle electronics, has signed a long-term-agreement with Aichi International Arena Co., Ltd., the venue operator of IG Arena, to become the first “Founding Partner” for the new 17,000-seat IG Arena in Aichi, Japan. The announcement was made by Takeshi Kawai, Representative Director and President of Niterra.

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“Founding Partner” is a category exclusive premium sponsorship designation of IG Arena. This agreement will give Niterra the exclusive naming rights to one of the main visitor entrance gates, other branding opportunities such as permanent and digital signage within the arena, and the ability to feature its products inside the venue. The five-year Founding Partner agreement was brokered by AEG Europe Global Partnerships.

“Being a ‘Founding Partner’ of IG Arena aligns with the Niterra Group's aim to brighten the world,” said Kawai. “With our global headquarters and main production facility located in Aichi Prefecture, it makes sense for us to join Aichi Prefecture and shine together on this transformative project that will re-imagine both the city and live entertainment. By working together, we can contribute to Nagoya’s development as a sustainable city.”

When the marquee IG Arena opens in summer 2025, it will be one of biggest sports and entertainment facilities in Japan and one of the largest hybrid oval arenas in Japan. The five-story arena’s ‘hybrid oval’ bowl combines the features of both an oval and horseshoe bowl style, enabling it to host multiple types of sports, music, family and special events.

“As we begin to partner with brands who will join us in ushering in a new era of entertainment in Japan, we are honored to welcome Niterra as the first ‘Founding Partner’ to IG Arena,” said Tokuji Sagi, President and CEO of Aichi International Arena Co., Ltd. “With its leading infrastructure, cutting-edge technologies and a flexible footprint, the venue is set to deliver a new level of consumer service to the market and a state-of-the-art fan experience at the arena. We look forward to working with Niterra to bring quality global entertainment experiences from Aichi to the world.”

About IG Arena

IG Arena is a hybrid oval-shaped arena that will be built in Aichi Prefecture in the summer of 2025.

It will be one of the largest in Japan, with a maximum capacity of 17,000 people, and will meet global standards with a 30-meter ceiling height.

IG Arena will be the home of the Nagoya Grand Sumo Tournament and the Nagoya Diamond Dolphins of the B.League. IG Group, a trading company based in the UK, announced to obtain the naming right of the arena in February 2024. The exterior and part of the interior design was by Kengo Kuma and Associates.

Project owner: Aichi Prefecture
Management: Aichi International Arena Co.

URL: ig-arena.jp

About Aichi International Arena Co., Ltd.

Aichi International Arena is the consortium invested by the seven companies.
Established: 2021
Office location: Nagoya City, Aichi Prefecture
Shareholders of the consortium: MAEDA CORPORATION, NTT DOCOMO, INC., Anschutz Sports Holdings (AEG Group), Sumitomo Mitsui Finance and Leasing Company, Limited, TOKYU CORPORATION, CHUBU-NIPPON BROADCASTING CO., LTD.

QB Joe Flacco appreciative of his chance to play for the Bengals

CINCINNATI (AP) — After opening the season as the starting quarterback for the Cleveland Browns facing the Cincinnati Bengals, Joe Flacco will close the season as the backup for the Bengals as they face the Browns on Sunday.

Flacco was dealt to the Bengals in October and made six starts for the Bengals while Joe Burrow was out with a toe injury.

“I don’t really think about putting a label on it,” Flacco said. “It’s crazy. Seasons always go by quick once they’ve started. But the way that this one went, it seems like it flew by.”

During the summer, in Cleveland Browns training camp, Flacco won a competition for the starting quarterback job and made four starts for Cleveland. In Week 1 against the Bengals, Flacco threw for 290 yards.

He said that over the past 17 weeks, he has seen improvement from the Bengals defense. Now, he refers to the Bengals defense as his team’s defense.

“We’re stopping the run,” Flacco said. “We’re getting more pressure on the quarterback. When you combine those two things, it’s going to help you out.”

While Flacco went 1-5 as a starter in Cincinnati, the 40-year-old played well. He threw for at least 200 yards in four of his six starts, and the Bengals offense averaged more than 27 points per game.

Flacco said that he developed a lot of respect for Bengals coach Zac Taylor.

“He has a lot of strengths,” Flacco said. “He’s really good at what he does. His demeanor, his overall personality and the way he leads men is really good. The way he puts game plans together. Also, he’s willing to allow it to be collaborative. That’s a strength. His game day play-calling is also something he does really well.”

Burrow took over as the starter when he returned on Thanksgiving, and Flacco has been the backup over the past month.

Flacco will be a free agent again at the end of the season. As he evaluates his options, he’s hoping to find another chance to play and to start.

“That’s always a priority,” Flacco said. “I’m somebody who wants to play football. You’ve got to assess and see whatever is thrown your way. You have to go from there and see what you can do about it.”

He said that he’d be open to returning to the Bengals, but he’ll weigh several factors.

“I haven’t really thought about it,” Flacco said. “I don’t hope to do anything. I have an idea of maybe of what some goals would be. I’ll go from there and see what happens.”

AP NFL: https://apnews.com/hub/nfl