PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life

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PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life

2024-12-05 18:00 Last Updated At：18:10

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Dec 5, 2024--

Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy in 2025, establishing PUMA as a leading sports performance brand.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241205156959/en/

Founded in 1948 by Rudolf Dassler, PUMA was born from a vision to craft footwear that empowers athletes to embody the agility, speed, and spirit of a puma itself. For 75 years, PUMA has been at the forefront of innovation, partnering with the world’s fastest athletes, iconic clubs, and legendary federations to push the boundaries of performance. Over the last few years sports culture has moved from a narrow focus on winning – sweat, grit and struggle against the odds – to a more authentic and human space.

With the recent appointment of Julie Legrand as Senior Director of Global Brand Strategy and Communications, PUMA aims to shape the next chapter of its unique journey. Legrand, who was previously the Global Brand Director of H&M and has over a decade of experience at Procter & Gamble, dedicated 2024 to refining PUMA’s brand DNA and architecture, crafting a distinct and bold position in the market. “ Part of my mission when joining the PUMA team early this year, was to oversee and further elevate the PUMA brand in the minds of consumers. I am delighted to be working with adam&eveDDB to delve into our DNA and to develop a brand campaign for 2025 that brings to life our new global brand strategy. With their emotionally charged creativity we can build deeper, more meaningful connections with our consumer. ”

For Richard Teyssier, PUMA Vice President Brand & Marketing, “ PUMA is the home to some the best athletes, teams and ambassadors in the world and we have a clear ambition to position PUMA as a leading sport performance brand. We aim to be at the forefront of innovation and trends, not only on our products but especially when it comes to the brand and marketing. With adam&eveDDB, we found a partner capable of helping us build an emotional connection with our consumers, while unifying the PUMA brand under a single global strategy across our extensive sports portfolio. “

This year, PUMA partnered with adam&eveDDB, a creative company committed to placing emotion at the core of every interaction between businesses and consumers. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s impressive credentials to the fore, establishing it as the leading sports performance brand. “ Communicating all that PUMA has to offer is a gift. Our teams in London and Berlin are immersed in all the feelings that get people moving; we can’t wait to tell the brand's unique story which has been so brilliantly distilled by Julie and the team,” said Miranda Hipwell, CEO at adam&eveDDB.

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

adam&eveDDB is a creative agency based in London, Berlin, New York, and San Francisco. They believe in the power of creativity to unlock business advantages for brands. An agency that feels welcoming and responsible. We work with a range of clients including Amazon, CALM, PlayStation, Eurostar, Marmite, Lloyds Bank, Savills, Volkswagen and MARS.

Cowboys look to win their 10th consecutive game against the Giants

Dallas (7-8-1) at N.Y. Giants (3-13)

Sunday, 1 p.m. EST, Fox

BetMGM NFL Odds: Cowboys by 3 1/2

Against the spread: Cowboys 7-9; Giants 7-8-1

Series record: Dallas leads 78-47-2.

Last week: Cowboys beat Commanders 30-23; Giants beat Raiders 34-10.

Last meeting: Dallas beat Washington 40-37 in OT on Sept. 14.

Cowboys offense: overall (1), rush (9), pass (1), scoring (4)

Cowboys defense: overall (30), rush (t20), pass (32), scoring (32)

Giants offense: overall (15), rush (6), pass (21), scoring (21)

Giants defense: overall (29), rush (30), pass (20), scoring (26)

Turnover differential: Cowboys minus-8; Giants minus-3

QB Dak Prescott has a 14-game winning streak against the Giants since two of his losses in a 13-3 rookie season in 2016 came against them. It’s the second-longest winning streak against a single opponent in NFL history behind Bob Griese, who beat Buffalo 17 consecutive times from 1968-79. Prescott will get credit for a Dallas victory because he is expected to start. The question is how long he will play in a finale with no playoff implications. Either way, this will go down as one of Prescott’s best seasons. He enters the final week first in the NFL with 4,482 yards passing.

WR Wan'Dale Robinson gets to put the finishing touches on his case for a new contract, either with the team that drafted him or elsewhere. Robinson last week became the first player 5-foot-8 or shorter to eclipse 1,000 yards receiving since 5-7 Richard Johnson in 1989 and just the third since the 1970 AFL-NFL merger. And he's playing against a Dallas secondary without Trevon Diggs, who was released on Tuesday.

Cowboys' offensive line vs. Giants' pass rush. New York's Brian Burns trails only Cleveland record-chasing Myles Garrett in sacks with a career-high 16 1/2, while rookie Abdul Carter has heated up with 3 1/2 over the past four games. Dallas would like to keep Prescott upright, no matter how long he plays.

Cowboys: RBs Javonte Williams (stinger) and Malik Davis (calf/eye) have been ruled out. The backs with a chance to be active have 54 career carries among them: FB Hunter Luepke (32) and rookies Jaydon Blue (22) and Phil Mafah (0). Mafah has been out all season with a shoulder injury, and is listed as questionable ... LB DeMarvion Overshown and rookie CB Shavon Revel have been dealing with concussions and won't play.

Giants: Two starters in the secondary are out: CB Cor'Dale Flott (knee) and S Jevon Holland (knee/concussion).

The Cowboys have won nine in a row against the Giants and 16 of the past 17. It's the longest active series in the league. Dallas' last winning streak this long was against Carolina from 1998-2012. ... Each team has been eliminated from playoff contention. ... The Cowboys are trying to avoid consecutive losing seasons for the first time since going 5-11 under coach Dave Campo from 2000-02. ... New York can still secure the top draft pick with a loss and Las Vegas victory against Kansas City or could drop as low as No. 7. ... This is expected to be interim coach Mike Kafka's final game with the Giants.

Cowboys WR George Pickens needs 80 yards receiving to reach 1,500 in his Dallas debut after the offseason trade from Pittsburgh. His only 1,000-yard season in three years with the Steelers came in 2023, when he had 1,140. … Ferguson needs one touchdown catch to tie the franchise tight end record of nine, held by Jason Witten and Billy Joe Dupree. … In their Week 2 game, K Brandon Aubrey had a tying 64-yard field goal on the final play of regulation and a winning 46-yarder as time expired in overtime in the 40-37 Dallas victory. ... Giants rookie QB Jaxson Dart has accounted for 22 TDs (13 passing and nine rushing) with just five interceptions, in his first 11 professional starts. ... Robinson led the team with 113 yards receiving at Las Vegas. He had 142 in Week 2 at Dallas, which was before top receiver Malik Nabers was knocked out for the season with a torn ACL in his right knee. ... LB Bobby Okereke intercepted Geno Smith and had seven tackles last week. ... CB Deonte Banks returned a kickoff 95 yards for a TD against the Raiders.

Daily fantasy players might be able to cash in if Giants RB Tyrone Tracy has another big game rushing and receiving.

AP NFL: https://apnews.com/hub/NFL