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A multi-stage relaunch begins with the Seamless phase, introducing unified asset management, streamlined airdrop access, a $5M airdrop celebration, and a sleek new design
DUBAI, UAE, Dec. 9, 2024 /PRNewswire/ -- Binance, the world's leading blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and users, today announced the relaunch of the Binance Wallet (formerly Binance Web3 Wallet) to make Web3 more accessible, intuitive, and integrated into the daily lives of users worldwide.
The relaunch will be rolled out in several stages over the coming months, with each phase introducing a unique theme to address key challenges in Web3 adoption, ensuring a smooth and thoughtful transition for users.
"At Binance, our mission to onboard one billion users into Web3, focuses on making the technology more accessible and easier to use. Just as email and online shopping became simple and widely adopted, Web3 is becoming part of more and more people's everyday life. The revamped Binance Wallet is designed to accelerate this transition, offering intuitive tools that simplify the decentralized experience, and create a seamless way for everyone to explore and benefit from Web3," said Winson Liu, Global Lead of Binance Wallet.
To mark the relaunch, the wallet has been rebranded from Binance Web3 Wallet to Binance Wallet, reflecting its evolution into a more streamlined and versatile product. "This name change mirrors our focus on simplicity and usability, ensuring that the Binance Wallet continues to serve as an intuitive gateway for both newcomers and seasoned users exploring the decentralized world," added Winson Liu.
The first batch of updates, under the theme of 'Seamless,' focuses on making Web3 easier to navigate, with features designed to enhance asset management, streamline airdrop access, and elevate the overall user experience.
The new Unified Wallet feature makes asset management easier by consolidating holdings from multiple wallets and networks into a single, intuitive interface. Users can view their entire Web3 portfolio at a glance, track and analyze assets effortlessly, and execute transactions without the need to switch between wallets or chains.
Users can also swap thousands of tokens across various networks directly within the wallet, accessing competitive prices with ease. With intuitive and streamlined navigation, the Unified Wallet reduces complexity, offering users greater control and convenience as they explore the decentralized world.
The revamped Airdrop Zone and newly introduced Reward Center in the Binance Wallet make accessing and managing crypto rewards effortless. Users can participate in exclusive airdrops from promising Web3 projects, often requiring only simple tasks to unlock rewards. The Reward Center centralizes all airdrop statuses and pending rewards in one organized hub, making it easier to track progress and manage earning opportunities. This streamlined experience ensures users can grow their portfolios with ease while staying informed about the latest reward campaigns.
To celebrate the relaunch of the Binance Wallet and provide users with an opportunity to experience its enhanced features, Binance is launching the $5M Airdrop Carnival, a multi-week event offering $5 million in token airdrops. Starting December 10th, 2024, this campaign features airdrops from top Web3 projects, giving users exclusive access to tokens and rewards.
All these new features are enhanced by the sleek new design of the Binance Wallet, which simplifies navigation and elevates the user experience. The updated interface is thoughtfully aligned with the familiar Binance Exchange experience, creating a cohesive and intuitive journey for users.
By bridging the gap between Binance's centralized exchange and the decentralized world, the wallet makes it easier than ever for users to onboard into Web3. With modern visuals, streamlined layouts, and quick-access tools, managing assets, exploring earning opportunities, and engaging with decentralized projects becomes effortless. This refreshed design offers a seamless and visually engaging way to interact with Web3, catering to both newcomers and experienced users alike.
For more details on the revamped Binance Wallet and the $5M Airdrop Carnival, visit our blog or follow Binance on social media for the latest updates.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 240 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com
A multi-stage relaunch begins with the Seamless phase, introducing unified asset management, streamlined airdrop access, a $5M airdrop celebration, and a sleek new design
DUBAI, UAE, Dec. 9, 2024 /PRNewswire/ -- Binance, the world's leading blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and users, today announced the relaunch of the Binance Wallet (formerly Binance Web3 Wallet) to make Web3 more accessible, intuitive, and integrated into the daily lives of users worldwide.
The relaunch will be rolled out in several stages over the coming months, with each phase introducing a unique theme to address key challenges in Web3 adoption, ensuring a smooth and thoughtful transition for users.
"At Binance, our mission to onboard one billion users into Web3, focuses on making the technology more accessible and easier to use. Just as email and online shopping became simple and widely adopted, Web3 is becoming part of more and more people's everyday life. The revamped Binance Wallet is designed to accelerate this transition, offering intuitive tools that simplify the decentralized experience, and create a seamless way for everyone to explore and benefit from Web3," said Winson Liu, Global Lead of Binance Wallet.
To mark the relaunch, the wallet has been rebranded from Binance Web3 Wallet to Binance Wallet, reflecting its evolution into a more streamlined and versatile product. "This name change mirrors our focus on simplicity and usability, ensuring that the Binance Wallet continues to serve as an intuitive gateway for both newcomers and seasoned users exploring the decentralized world," added Winson Liu.
The first batch of updates, under the theme of 'Seamless,' focuses on making Web3 easier to navigate, with features designed to enhance asset management, streamline airdrop access, and elevate the overall user experience.
The new Unified Wallet feature makes asset management easier by consolidating holdings from multiple wallets and networks into a single, intuitive interface. Users can view their entire Web3 portfolio at a glance, track and analyze assets effortlessly, and execute transactions without the need to switch between wallets or chains.
Users can also swap thousands of tokens across various networks directly within the wallet, accessing competitive prices with ease. With intuitive and streamlined navigation, the Unified Wallet reduces complexity, offering users greater control and convenience as they explore the decentralized world.
The revamped Airdrop Zone and newly introduced Reward Center in the Binance Wallet make accessing and managing crypto rewards effortless. Users can participate in exclusive airdrops from promising Web3 projects, often requiring only simple tasks to unlock rewards. The Reward Center centralizes all airdrop statuses and pending rewards in one organized hub, making it easier to track progress and manage earning opportunities. This streamlined experience ensures users can grow their portfolios with ease while staying informed about the latest reward campaigns.
To celebrate the relaunch of the Binance Wallet and provide users with an opportunity to experience its enhanced features, Binance is launching the $5M Airdrop Carnival, a multi-week event offering $5 million in token airdrops. Starting December 10th, 2024, this campaign features airdrops from top Web3 projects, giving users exclusive access to tokens and rewards.
All these new features are enhanced by the sleek new design of the Binance Wallet, which simplifies navigation and elevates the user experience. The updated interface is thoughtfully aligned with the familiar Binance Exchange experience, creating a cohesive and intuitive journey for users.
By bridging the gap between Binance's centralized exchange and the decentralized world, the wallet makes it easier than ever for users to onboard into Web3. With modern visuals, streamlined layouts, and quick-access tools, managing assets, exploring earning opportunities, and engaging with decentralized projects becomes effortless. This refreshed design offers a seamless and visually engaging way to interact with Web3, catering to both newcomers and experienced users alike.
For more details on the revamped Binance Wallet and the $5M Airdrop Carnival, visit our blog or follow Binance on social media for the latest updates.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 240 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Binance Unveils the New Binance Wallet: A Seamless Gateway to Web3
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The next generation is built for movement, momentum, and everything that comes next.
NEW YORK, Dec. 31, 2025 /PRNewswire/ -- Today, Cole Haan introduces GrandPrø Tennis 2.0, the evolution of the court sneaker that launched the brand into the sneakers category a decade ago. Featuring the new FeatherFeel Cushioning Platform™, GrandPrø Tennis 2.0 remains light in form and feeling, designed for the pace of modern life.
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When Cole Haan launched the original GrandPrø Tennis in 2016, it reimagined the classic leather court sneaker with a radically lightweight build—reducing bulk while maximizing flexibility, rebound and all-day comfort. Paving the way for what has become the brand's fastest-growing category, GrandPrø Tennis 2.0 carries forward that pared-back design approach: keeping everything you need and nothing you don't.
"GrandPrø Tennis was a breakthrough for us 10 years ago. It proved that a classic court sneaker could be unbelievably light and comfortable without losing its style or substance," said Scott Patt, Chief Creative Officer at Cole Haan. "With GrandPrø Tennis 2.0, we've taken that idea even further. It's more streamlined and engineered to feel unthinkably light and incredibly easy to wear."
At the center of the update is the FeatherFeel Cushioning Platform™, Cole Haan's newest and lightest cushioning platform to date. By rebalancing foam density, refining construction and strategically removing unnecessary elements, the 360˚ design provides a lighter, energetic feel underfoot while providing the durability and dependable traction of a full rubber outsole.
"GrandPrø Tennis 2.0 was shaped by what we've heard from our customers over the years—they want comfort and style without compromise," said Krissie Millan, Chief Marketing Officer at Cole Haan. "GrandPrø Tennis 2.0 delivers on that. As we head into a new year, that's exactly what this sneaker is designed to do: keep up and feel easy, so you're ready for whatever comes next."
To mark the 10-year milestone, the first drop of GrandPrø Tennis 2.0 debuts in classic white leather with green heel-tab detailing and limited-edition anniversary branding, followed by additional colorways in ivory, gold, and black. The global launch campaign "Feel Lighter Than Ever" highlights the sneaker's refined construction and everyday versatility.
More than an update, GrandPrø Tennis 2.0 signals Cole Haan's continued momentum in the sneaker marketplace. Sneakers now represent over 35% of the brand's global footwear sales with growth across casual, performance and emerging lifestyle categories, and planned expansion in 2026.
GrandPrø Tennis 2.0 assortment retails from $150-$170 USD and will be available globally beginning December 31, exclusively at colehaan.com and select Cole Haan stores, with expanded distribution to retail partners in February. Additional colorways will drop in March 2026.
Discover the new GrandPrø Tennis 2.0 at colehaan.com and at select Cole Haan stores worldwide. Visit colehaan.com/stores to find a location near you.
ABOUT COLE HAAN
Cole Haan is a global American lifestyle brand available in more than 100 countries, serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation—creating styles designed for work, workout, and weekend. The brand's mission is to inspire customers to live extraordinary lives. To learn more, visit colehaan.com. Follow along @colehaan.
PRESS CONTACTS:
Cole Haan
press@colehaan.com
Jennifer Bett Communications
colehaan@jbc-pr.com
Video - https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4
The next generation is built for movement, momentum, and everything that comes next.
NEW YORK, Dec. 31, 2025 /PRNewswire/ -- Today, Cole Haan introduces GrandPrø Tennis 2.0, the evolution of the court sneaker that launched the brand into the sneakers category a decade ago. Featuring the new FeatherFeel Cushioning Platform™, GrandPrø Tennis 2.0 remains light in form and feeling, designed for the pace of modern life.
Cole Haan’s GrandPrø Tennis 2.0 Sneaker. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4', image: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
When Cole Haan launched the original GrandPrø Tennis in 2016, it reimagined the classic leather court sneaker with a radically lightweight build—reducing bulk while maximizing flexibility, rebound and all-day comfort. Paving the way for what has become the brand's fastest-growing category, GrandPrø Tennis 2.0 carries forward that pared-back design approach: keeping everything you need and nothing you don't.
"GrandPrø Tennis was a breakthrough for us 10 years ago. It proved that a classic court sneaker could be unbelievably light and comfortable without losing its style or substance," said Scott Patt, Chief Creative Officer at Cole Haan. "With GrandPrø Tennis 2.0, we've taken that idea even further. It's more streamlined and engineered to feel unthinkably light and incredibly easy to wear."
At the center of the update is the FeatherFeel Cushioning Platform™, Cole Haan's newest and lightest cushioning platform to date. By rebalancing foam density, refining construction and strategically removing unnecessary elements, the 360˚ design provides a lighter, energetic feel underfoot while providing the durability and dependable traction of a full rubber outsole.
"GrandPrø Tennis 2.0 was shaped by what we've heard from our customers over the years—they want comfort and style without compromise," said Krissie Millan, Chief Marketing Officer at Cole Haan. "GrandPrø Tennis 2.0 delivers on that. As we head into a new year, that's exactly what this sneaker is designed to do: keep up and feel easy, so you're ready for whatever comes next."
To mark the 10-year milestone, the first drop of GrandPrø Tennis 2.0 debuts in classic white leather with green heel-tab detailing and limited-edition anniversary branding, followed by additional colorways in ivory, gold, and black. The global launch campaign "Feel Lighter Than Ever" highlights the sneaker's refined construction and everyday versatility.
More than an update, GrandPrø Tennis 2.0 signals Cole Haan's continued momentum in the sneaker marketplace. Sneakers now represent over 35% of the brand's global footwear sales with growth across casual, performance and emerging lifestyle categories, and planned expansion in 2026.
GrandPrø Tennis 2.0 assortment retails from $150-$170 USD and will be available globally beginning December 31, exclusively at colehaan.com and select Cole Haan stores, with expanded distribution to retail partners in February. Additional colorways will drop in March 2026.
Discover the new GrandPrø Tennis 2.0 at colehaan.com and at select Cole Haan stores worldwide. Visit colehaan.com/stores to find a location near you.
ABOUT COLE HAAN
Cole Haan is a global American lifestyle brand available in more than 100 countries, serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation—creating styles designed for work, workout, and weekend. The brand's mission is to inspire customers to live extraordinary lives. To learn more, visit colehaan.com. Follow along @colehaan.
PRESS CONTACTS:
Cole Haan
press@colehaan.com
Jennifer Bett Communications
colehaan@jbc-pr.com
Video - https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
