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A multi-stage relaunch begins with the Seamless phase, introducing unified asset management, streamlined airdrop access, a $5M airdrop celebration, and a sleek new design
DUBAI, UAE, Dec. 9, 2024 /PRNewswire/ -- Binance, the world's leading blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and users, today announced the relaunch of the Binance Wallet (formerly Binance Web3 Wallet) to make Web3 more accessible, intuitive, and integrated into the daily lives of users worldwide.
The relaunch will be rolled out in several stages over the coming months, with each phase introducing a unique theme to address key challenges in Web3 adoption, ensuring a smooth and thoughtful transition for users.
"At Binance, our mission to onboard one billion users into Web3, focuses on making the technology more accessible and easier to use. Just as email and online shopping became simple and widely adopted, Web3 is becoming part of more and more people's everyday life. The revamped Binance Wallet is designed to accelerate this transition, offering intuitive tools that simplify the decentralized experience, and create a seamless way for everyone to explore and benefit from Web3," said Winson Liu, Global Lead of Binance Wallet.
To mark the relaunch, the wallet has been rebranded from Binance Web3 Wallet to Binance Wallet, reflecting its evolution into a more streamlined and versatile product. "This name change mirrors our focus on simplicity and usability, ensuring that the Binance Wallet continues to serve as an intuitive gateway for both newcomers and seasoned users exploring the decentralized world," added Winson Liu.
The first batch of updates, under the theme of 'Seamless,' focuses on making Web3 easier to navigate, with features designed to enhance asset management, streamline airdrop access, and elevate the overall user experience.
The new Unified Wallet feature makes asset management easier by consolidating holdings from multiple wallets and networks into a single, intuitive interface. Users can view their entire Web3 portfolio at a glance, track and analyze assets effortlessly, and execute transactions without the need to switch between wallets or chains.
Users can also swap thousands of tokens across various networks directly within the wallet, accessing competitive prices with ease. With intuitive and streamlined navigation, the Unified Wallet reduces complexity, offering users greater control and convenience as they explore the decentralized world.
The revamped Airdrop Zone and newly introduced Reward Center in the Binance Wallet make accessing and managing crypto rewards effortless. Users can participate in exclusive airdrops from promising Web3 projects, often requiring only simple tasks to unlock rewards. The Reward Center centralizes all airdrop statuses and pending rewards in one organized hub, making it easier to track progress and manage earning opportunities. This streamlined experience ensures users can grow their portfolios with ease while staying informed about the latest reward campaigns.
To celebrate the relaunch of the Binance Wallet and provide users with an opportunity to experience its enhanced features, Binance is launching the $5M Airdrop Carnival, a multi-week event offering $5 million in token airdrops. Starting December 10th, 2024, this campaign features airdrops from top Web3 projects, giving users exclusive access to tokens and rewards.
All these new features are enhanced by the sleek new design of the Binance Wallet, which simplifies navigation and elevates the user experience. The updated interface is thoughtfully aligned with the familiar Binance Exchange experience, creating a cohesive and intuitive journey for users.
By bridging the gap between Binance's centralized exchange and the decentralized world, the wallet makes it easier than ever for users to onboard into Web3. With modern visuals, streamlined layouts, and quick-access tools, managing assets, exploring earning opportunities, and engaging with decentralized projects becomes effortless. This refreshed design offers a seamless and visually engaging way to interact with Web3, catering to both newcomers and experienced users alike.
For more details on the revamped Binance Wallet and the $5M Airdrop Carnival, visit our blog or follow Binance on social media for the latest updates.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 240 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com
A multi-stage relaunch begins with the Seamless phase, introducing unified asset management, streamlined airdrop access, a $5M airdrop celebration, and a sleek new design
DUBAI, UAE, Dec. 9, 2024 /PRNewswire/ -- Binance, the world's leading blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and users, today announced the relaunch of the Binance Wallet (formerly Binance Web3 Wallet) to make Web3 more accessible, intuitive, and integrated into the daily lives of users worldwide.
The relaunch will be rolled out in several stages over the coming months, with each phase introducing a unique theme to address key challenges in Web3 adoption, ensuring a smooth and thoughtful transition for users.
"At Binance, our mission to onboard one billion users into Web3, focuses on making the technology more accessible and easier to use. Just as email and online shopping became simple and widely adopted, Web3 is becoming part of more and more people's everyday life. The revamped Binance Wallet is designed to accelerate this transition, offering intuitive tools that simplify the decentralized experience, and create a seamless way for everyone to explore and benefit from Web3," said Winson Liu, Global Lead of Binance Wallet.
To mark the relaunch, the wallet has been rebranded from Binance Web3 Wallet to Binance Wallet, reflecting its evolution into a more streamlined and versatile product. "This name change mirrors our focus on simplicity and usability, ensuring that the Binance Wallet continues to serve as an intuitive gateway for both newcomers and seasoned users exploring the decentralized world," added Winson Liu.
The first batch of updates, under the theme of 'Seamless,' focuses on making Web3 easier to navigate, with features designed to enhance asset management, streamline airdrop access, and elevate the overall user experience.
The new Unified Wallet feature makes asset management easier by consolidating holdings from multiple wallets and networks into a single, intuitive interface. Users can view their entire Web3 portfolio at a glance, track and analyze assets effortlessly, and execute transactions without the need to switch between wallets or chains.
Users can also swap thousands of tokens across various networks directly within the wallet, accessing competitive prices with ease. With intuitive and streamlined navigation, the Unified Wallet reduces complexity, offering users greater control and convenience as they explore the decentralized world.
The revamped Airdrop Zone and newly introduced Reward Center in the Binance Wallet make accessing and managing crypto rewards effortless. Users can participate in exclusive airdrops from promising Web3 projects, often requiring only simple tasks to unlock rewards. The Reward Center centralizes all airdrop statuses and pending rewards in one organized hub, making it easier to track progress and manage earning opportunities. This streamlined experience ensures users can grow their portfolios with ease while staying informed about the latest reward campaigns.
To celebrate the relaunch of the Binance Wallet and provide users with an opportunity to experience its enhanced features, Binance is launching the $5M Airdrop Carnival, a multi-week event offering $5 million in token airdrops. Starting December 10th, 2024, this campaign features airdrops from top Web3 projects, giving users exclusive access to tokens and rewards.
All these new features are enhanced by the sleek new design of the Binance Wallet, which simplifies navigation and elevates the user experience. The updated interface is thoughtfully aligned with the familiar Binance Exchange experience, creating a cohesive and intuitive journey for users.
By bridging the gap between Binance's centralized exchange and the decentralized world, the wallet makes it easier than ever for users to onboard into Web3. With modern visuals, streamlined layouts, and quick-access tools, managing assets, exploring earning opportunities, and engaging with decentralized projects becomes effortless. This refreshed design offers a seamless and visually engaging way to interact with Web3, catering to both newcomers and experienced users alike.
For more details on the revamped Binance Wallet and the $5M Airdrop Carnival, visit our blog or follow Binance on social media for the latest updates.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 240 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Binance Unveils the New Binance Wallet: A Seamless Gateway to Web3
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
