The Standard Grows Its Sibling Brand, The StandardX
BANGKOK, Dec. 13, 2024 /PRNewswire/ -- The StandardX brand, which debuted its first hotel in Melbourne's Fitzroy neighborhood, continues its expansion with the recent opening of The StandardX, Bangkok Phra Arthit in November 2024. This second outpost embraces Bangkok's vibrant art scene, offering a rotating art gallery, two culinary concepts, and intentionally minimalist rooms that immerse guests in the local culture.
The StandardX, Bangkok Phra Arthit is a stylish hotel located in Bangkok's historic district. It's immersed in a thriving arts scene, with nearby Silapakorn University and 10 10 Art Space, that showcases both visiting and permanent collections by local artists with international recognition, launching with Gongkan and MRKREME. Both artists were commissioned to decorate The StandardX, Bangkok Phra Arthit's streetside and riverfront façades with their signature, eye-catching artwork. Guests can also enjoy stunning river views and easy access to the city's cultural offerings.
The StandardX, Bangkok Phra Arthit was designed as a collaboration between The StandardX's in-house team and Studio Freehand. The StandardX, Bangkok Phra Arthit's 62 guest rooms range from 30 to 46 square meters across four categories, from the intimate Cozy King and Cozy Twin to King on the River and the spacious King of Kings. Each room blends the raw, gritty spirit of Bangkok with the modern comforts a discerning traveler expects.
Similar to its Melbourne counterpart, The StandardX, Bangkok Phra Arthit offers a unique blend of local and international experiences. The hotel features a Thai restaurant, BANG, an all-day Thai restaurant located on the ground floor, where local ingredients bring a bold perspective to beloved traditional Thai dishes. Dishes include Grilled Chicken (Gor Lae) with Roti, Pong-Neng Fried Mussels and Som Tum Chao Phraya, and The Box, a retail concept store that offers a selection of curated and crafted everyday essentials, snacks, beverages, and local goods. Additionally, The Roof, a rooftop pool bar, serves Mexican-inspired cuisine with stunning river views. The hotel's commitment to sustainability is evident in its partnership with local coffee growers in Nan Province.
Opening rates for The StandardX, Bangkok Phra Arthit begins at THB 3,799++. Ready for a big deal with the opening offer? Enjoy up to 15% off your stay, along with complimentary breakfast for two; when you book by 10 December 2024, for stays through 30 June 2025. For more details on The StandardX, please visit www.standardx.com/bangkok.
CONTACT: Maprang Pidichanan Macaluso, pidichanan.macaluso@standardhotels.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
THE STANDARDX, BANGKOK PHRA ARTHIT DEBUTS IN ASIA
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
