NEW YORK, Dec. 17, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIESâ„¢ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns worldwide, celebrating the ingenuity of marketing professionals who are redefining industry standards and shaping the future of creativity and innovation in marketing.
The SMARTIESâ„¢ X Global & North America Awards recognize the exceptional achievements of agencies and brands driving innovation in marketing. Winners gain unparalleled recognition, showcasing their expertise and fostering valuable industry connections. These awardees serve as industry inspirations, demonstrating the transformative power of strategic creativity. Additionally, SMARTIESâ„¢ X Global & North America 2024 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field. The BII utilizes a proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiling rankings using finalist and winner data from awards programs worldwide.
This year, the SMARTIESâ„¢ X Global and North America programs received submissions across seven dynamic channels: Purpose-Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative, and AI Marketing. Evaluated by two distinguished marketer-only jury panels spanning continents, each entry underwent rigorous scrutiny to identify the most impactful and innovative campaigns.
Global Winners
The SMARTIESâ„¢ X Global 2024 Awards presented a total of 26 Gold, 31 Silver, and 33 Bronze category awards, alongside 12 Industry Awards recognizing outstanding achievements across various sectors. TikTok was honored as the Enabling Technology Company of the Year globally, while Ingage from Turkey took home the title of Digital Agency of the Year. Komputer, also from Turkey, was recognized as the Specialist Agency of the Year. Amazon Ads, operating in the USA and India, earned the distinction of Publisher of the Year. Dove from the USA was celebrated as the Most Resilient Brand of the Year, showcasing remarkable adaptability and strength in the market. Ogilvy Vietnam was awarded Creative Agency of the Year, demonstrating exceptional creativity and strategic prowess. Mindshare India secured the title of Media Agency of the Year, reflecting their outstanding media strategies and execution. Ogilvy was further recognized globally as the Agency Network of the Year Global, highlighting their effective network operations. WPP was acknowledged as the Holding Agency Company, underscoring their leadership and influence in the marketing industry. Mastercard from Turkey was named Brand of the Year, exemplifying brand excellence and market impact. Unilever was honored as the Advertiser of the Year globally, and Coca-Cola Foodmarks from Vietnam clinched the Best in Show award, symbolizing exceptional creativity and business impact. These winners exemplify excellence and set a high standard for the marketing industry globally.
The judging process for SMARTIESâ„¢ X Global 2024 involved a comprehensive evaluation of each submission across the seven dynamic channels, ensuring that only the most innovative and impactful campaigns were recognized. The Jury Presidents played a crucial role in overseeing this rigorous selection, bringing their extensive expertise and unique perspectives to the table.
Didem Namver, Director of Digital Marketing Excellence & Consumer Loyalty Programs at PepsiCo Türkiye, Chairwoman of MMA Türkiye, and General Secretary of REPÄ°D Türkiye, shared her insights: "The SMARTIESâ„¢ X Global Awards showcase the very best in marketing innovation and creativity. It's inspiring to see how these campaigns not only drive business success but also create meaningful connections with consumers. Congratulations to all the winners for pushing the boundaries and setting new standards in the industry."
Richa Goswami, Board member at EQT AB, added: "Marketing excellence is about blending creativity with strategic insight, and this year's SMARTIESâ„¢ X Global Awards perfectly highlight that synergy. I'm thrilled to see such diverse and impactful campaigns being recognized, as they truly represent the future of marketing on a global scale."
Gustavo Aguiar, Integrated Marketing Director at Nestlé Brasil, added: Being part of the SMARTIESâ„¢ X Global Jury has been a rewarding experience. The quality and innovation of the submissions this year are exceptional, reflecting the dynamic and ever-evolving landscape of marketing. Kudos to all the winners for their outstanding contributions and for inspiring the entire industry."
Carol Chen, Global CMO & SVP Shell Mobility, Chairman Shell Brands International, concluded: "The SMARTIESâ„¢ X Global Awards exemplify the highest standards of marketing excellence, celebrating campaigns that blend creativity with strategic innovation to drive meaningful impact. I congratulate all the winners for their exceptional achievements and for setting new benchmarks in the industry. These accolades inspire us all to push the boundaries of what's possible in marketing."
View the complete MMA SMARTIESâ„¢ X Global 2024 Winner Gallery here.
North American Winners
In the North American program, SMARTIESâ„¢ North America 2024 winners have demonstrated exceptional prowess in marketing innovation. With 12 Gold, 7 Silver, and 9 Bronze category awards, along with 10 Industry Awards, the region celebrates excellence in marketing achievements. AdTheorent was named the Enabling Technology Company of the Year, showcasing their innovative technological solutions. Patients & Purpose from North America earned the title of Specialist Agency of the Year, reflecting their specialized expertise and impactful campaigns. Hearts & Science was celebrated as the Digital Agency of the Year, highlighting their outstanding digital strategies and executions. Vogue was recognized as the Publisher of the Year, demonstrating excellence in publishing and media engagement. Ogilvy secured the title of Creative Agency of the Year, showcasing their creative excellence and strategic insights. Mindshare was honored as the Media Agency of the Year, reflecting their superior media planning and buying capabilities. WPP was acknowledged as the Holding Agency Company of the Year, underscoring their leadership and influence in the North American market. Dove continued its streak of excellence by being named Brand of the Year in North America, while Unilever was honored once again as the Advertiser of the Year. The campaign Barbie Breaks Out The Box (Office) clinched the Best in Show award, demonstrating outstanding creativity and business impact.
"The SMARTIESâ„¢ X Global and North American Awards celebrate marketing's potential to drive positive change. We proudly honor this year's winners for their creativity and innovation in Marketing Excellence. Their outstanding campaigns not only drive business success but also inspire meaningful change and creativity across the industry. In addition, launching our new Sonic branding logo at MMA SMARTIESâ„¢ underscores our commitment to the future of marketing. Congratulations to all award recipients for their extraordinary achievements," said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIESâ„¢ Worldwide.
Explore the complete MMA SMARTIESâ„¢ North America 2024 Winner Gallery and delve into the exceptional campaigns that have set the standard for marketing excellence here.
About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.
SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today's dynamic landscape.
Find out more about MMA Global at https://www.mmaglobal.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MMA Global Announces the SMARTIES™ X Global & North America 2024 Winners: A Celebration of Marketing Excellence - Pushing Innovative Boundaries on the Global Stage
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- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
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LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
- Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
- Age-appropriate and curriculum-aligned LEGO® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
- Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.
BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.
LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.
'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.
"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."
LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.
With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO® Education SPIKE™ Portfolio will retire, including LEGO® Education SPIKE™ Prime and LEGO® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.
LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.
Stay connected on social media through LinkedIn, Instagram and YouTube.
Key Product Information
- Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
- Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
- LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
- Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
- Collaborative experiences invite students to build, code and create their own AI interactions.
- FIRST® LEGO® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL
Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.
Download the full report: LEGOeducation.com/AI
About LEGO® Education
LEGO® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.
LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.
Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
LEGO® Education Announces Hands-on Computer Science & AI Learning Solution
