PARK CITY, Utah--(BUSINESS WIRE)--Dec 20, 2024--
iFIT, the global leader in connected fitness, is joining with Flex to offer HSA and FSA payment options for its premium fitness products and services. This partnership provides iFIT customers the flexibility to use their tax-advantaged funds on NordicTrack® and ProForm® smart equipment, making it easier than ever to prioritize health and wellness.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241220823123/en/
"We’re excited to partner with Flex to empower our customers to invest in their fitness journey while leveraging their HSA/FSA benefits, further enhancing our mission to provide the most personalized and advanced fitness experiences," said Michael Maas, Chief Sales Officer at iFIT.
Flex makes HSA and FSA methods of payment accessible for health and wellness businesses of all sizes via their robust API. Flex’s technical expertise made them the perfect partner for iFIT, enabling the brand to launch HSA/FSA payments in just weeks. With an optimized, user-friendly checkout experience, Flex has already helped drive significant growth in new customers and revenue since going live.
“This partnership with iFIT demonstrates the power of HSA/FSA payment options to unlock new opportunities for growth,” said Sam O’Keefe, Co-Founder and CEO of Flex. “We’re proud to help iFIT continue leading the connected fitness space while expanding access to health and wellness for their customers.”
iFIT offers discounts for military and service members, along with financing options for equipment that can be combined with Flex payment options for added savings.
About Flex
Flex, a leader in HSA/FSA payments, makes it easy for health and wellness businesses to accept this new method of payment. By enabling merchants to tap into $150 billion in HSA/FSA funds, Flex drives new revenue, increases cart sizes, and improves customer retention. With a seamless solution to unlock the full potential of HSA/FSA spending, Flex is transforming how consumers and merchants connect.
Start today at www.withflex.com.
About iFIT, Inc.
iFIT, Inc. is a global leader in connected fitness products. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT intelligent fitness platform, which seamlessly connects the company’s proprietary software, experiential content, and interactive hardware. iFIT is dedicated to delivering the most advanced and personalized fitness experiences available. Its innovative products and immersive content are designed to inspire, motivate, and guide users at every level of their fitness journey. For more information, visit iFIT.com.
iFIT is in no way providing any tax advice. Reimbursement eligibility is determined by the HSA/FSA administrator and is not guaranteed. For complete details, visit:https://www.nordictrack.com/flex-HSA-FSA.
iFIT and Flex have partnered to provide HSA / FSA payment options for personalized fitness products. (Photo: Business Wire)
COLUMBUS, Ohio (AP) — Tuesday’s primary in Ohio set up two marquee matchups in November, a U.S. Senate race that will help determine control of the chamber and a governor’s race featuring a former presidential candidate and the state’s COVID-19-era health director.
The Senate campaign is on track to be among the most expensive this year as Republicans try to hold on to their majority during a difficult midterm cycle. Former Sen. Sherrod Brown easily defeated a challenger in the Democratic primary and will now attempt to unseat Republican Sen. Jon Husted.
Democrats are counting on Brown’s previous popularity with voters to flip the seat. The Senate Leadership Fund, a top GOP super PAC, has pledged $79 million to defend Husted.
“Ohioans are fed up with the corruption and greed in Washington,” Brown, who served three terms in the Senate before losing a reelection bid in 2024, said in a social media post after his win. “They deserve a senator who fights for working families, not CEOs and billionaires.”
Husted, who did not hold an election night party, was unopposed in his primary, a special election to fill the remainder of the six-year Senate term that Vice President JD Vance won in 2022.
In the governor's race, biotech billionaire Vivek Ramaswamy clinched the Republican nomination over a minor challenger and will face off this fall against Democrat Amy Acton, the COVID-era health director.
A newcomer to state politics, Ramaswamy aggressively positioned himself for the job early with the help of an endorsement from President Donald Trump.
“We’re going to revive that American Dream in Ohio once again, with lower costs, bigger paychecks and better schools for all Ohioans,” Ramaswamy said in an evening statement.
Acton, speaking at her victory party, said she is running because people are struggling, working harder than ever and still not getting ahead.
“I refuse to look the other way,” Acton said.
Trump’s endorsement continues to carry weight in Ohio, which favored him three times for president, but Ramaswamy could face headwinds amid the president’s lagging popularity over the war in Iran and the rising cost of living.
Acton, a physician who was unopposed in her primary, has a well-known public profile and robust fundraising. That has Democrats hopeful she can get the party back in the governor’s office for the first time in 20 years.
Ramaswamy, a 2024 GOP primary presidential candidate, swept onto the state's political scene early last year as a mad shuffle was taking place. Then-Sen. Vance was ascending to the vice presidency, and Husted — then the front-running candidate for governor — was being appointed to replace him in Washington.
That opened a window of opportunity at the top of Republicans' statewide ticket.
Ramaswamy’s national profile, tech industry connections and proximity to Trump landed him the Ohio Republican Party’s endorsement. With it, he cleared a prospective field that included the sitting state attorney general, state treasurer and lieutenant governor.
But Democrats saw opportunity with the open governors seat, even as the state, a former bellwether, has tipped convincingly toward Republicans during the Trump era.
Acton became a household name across Ohio in the early days of the COVID-19 pandemic as she stood alongside Republican Gov. Mike DeWine during daily coronavirus broadcasts. Her comforting presence during the crisis made her a beloved figure with many Ohioans.
Her campaign also has highlighted her rough childhood, overcoming poverty, homelessness and sexual abuse while growing up in Youngstown.
“I just think she’s real,” said Aaron Weiner, a Cincinnati real estate agent who voted for Acton. “She has had struggles, so I think she can empathize with people who are struggling to get ahead.”
But the administration's aggressive pandemic actions — including shuttering businesses, closing schools and canceling an election — also earned Acton plenty of enemies and made her the occasional target of people upset about the policies, with some armed protesters showing up outside her home.
Ramaswamy's campaign sought to capitalize on the lingering anger over the restrictions with attacks on Acton's role early in the crisis, but he also has connections to the government's response. Ramaswamy was advising the lieutenant governor at the time — Husted — on virus-related economic issues and founded a company that profited off its role developing vaccines.
He faced a long-shot challenge in his primary from Casey Putsch. The engineer and car designer is a YouTube provocateur who trolled Ramaswamy incessantly over his Indian heritage and Hindu faith and painted him as an out-of-touch billionaire “tech bro.”
Cincinnati voter Paul Mussman, who cast his ballot for Ramaswamy, said he considers it an asset that he is a relative newcomer to politics.
Ramaswamy would look at issues “in a fresh way and not based on what their party affiliation is,” Mussman said.
In the wake of a new round of redistricting that slightly favored Republicans, the state also had numerous partisan congressional primaries.
The most heated GOP primary was in the Toledo area’s 9th District for the chance to take on Democratic U.S. Rep. Marcy Kaptur, the longest-serving woman in Congress.
The five-way contest included former state Rep. Derek Merrin, whom Kaptur defeated by less than a percentage point in 2024, as well as an Air National Guard veteran, a healthcare industry worker, a sitting state representative and the former deputy director of U.S. Immigration and Customs Enforcement, Madison Sheahan.
In Democratic U.S. Rep. Greg Landsman's Cincinnati-area district, which his party considers a “must-hold,” the three-way Republican primary included Eric Conroy, a CIA and Air Force veteran who was endorsed by Trump, Vance and Moreno.
Landsman beat back a primary challenge of his own Tuesday from Damon Lynch IV, the grandson of a prominent civil rights leader. Lynch had criticized Landsman for his initial vote against a war powers resolution on the war in Iran, which Landsman later followed up with a favorable vote.
In the Akron area's 13th District, five Republicans including business owner Neil Patel, a 2022 U.S. Senate candidate, were vying for the opportunity to face Democratic U.S. Rep. Emilia Sykes.
As a Trump-backed national effort to remake congressional maps in Republicans' favor was underway, Ohio Democrats took a could-have-been-worse approach and passed the map they were given unanimously.
Now party candidates are crowding congressional primaries across the state for the chance to take on sitting Republican representatives, who hold 10 of Ohio's 15 seats.
The newly redrawn 7th District in the Cleveland area attracted eight Democrats hoping to challenge Republican U.S. Rep. Max Miller, a former senior Trump adviser, in November. Among them was former Cuyahoga County Executive Ed FitzGerald, the Democratic nominee for governor in 2014.
In northeast Ohio's 14th District, former state Supreme Court Justice William O'Neill was among three Democrats seeking to take on Republican U.S. Rep. Dave Joyce. Joyce also has two primary challengers.
Meanwhile six Democrats were on the ballot in the Dayton-area 10th District of Republican U.S. Rep. Mike Turner. There were seven in GOP U.S. Rep. Michael Rulli's 6th District along the Ohio River and five in the 5th District of Republican U.S. Rep. Bob Latta.
Associated Press writer Dylan Lovan in Cincinnati contributed.
Republican Ohio gubernatorial candidate Vivek Ramaswamy kisses his wife Apoorva Ramaswamy during a watch party at the Spruce St. Sporting sports bar after winning the party?s nomination for governor Tuesday, May 5, 2026, in Columbus. (AP Photo/Carolyn Kaster)
Republican Ohio gubernatorial candidate Vivek Ramaswamy, alongside his sons, Karthik and Arjun, and his wife, Apoorva Ramaswamy, speaks during a watch party at the Spruce St. Sporting sports bar after winning the party?s nomination for governor Tuesday, May 5, 2026, in Columbus. (AP Photo/Carolyn Kaster)
Democratic gubernatorial candidate Dr. Amy Acton speaks at a primary election night campaign event after winning the party's nomination for governor in Columbus, Ohio, Tuesday, May 5, 2026. (AP Photo/Jay LaPrete)
Republican Ohio gubernatorial candidate Vivek greets supporters during a watch party at the Spruce St. Sporting sports bar after winning the party's nomination for governor Tuesday, May 5, 2026, in Columbus. (AP Photo/Carolyn Kaster)
Democratic Ohio Senate candidate Sherrod Brown, a former three-term U.S. senator, speaks at a primary election night campaign event after winning the party's primary for Senate in Cleveland, Tuesday, May 5, 2026. (AP Photo/Sue Ogrocki)
Democratic gubernatorial candidate Dr. Amy Acton speaks at a primary election night campaign event after winning the party's nomination for governor in Columbus, Ohio, Tuesday, May 5, 2026. (AP Photo/Jay LaPrete)
Republican Ohio gubernatorial candidate Vivek speaks during a watch party at the Spruce St. Sporting sports bar after winning the party's nomination for governor Tuesday, May 5, 2026, in Columbus. (AP Photo/Carolyn Kaster)
Signs are displayed for Republican Ohio gubernatorial candidate Vivek Ramaswamy during a watch party at the Spruce St. Sporting sports bar in Columbus, Ohio, Tuesday, May 5, 2026. (AP Photo/Carolyn Kaster)
Republican Ohio gubernatorial candidate Vivek speaks during a watch party at the Spruce St. Sporting sports bar after winning the party's nomination for governor Tuesday, May 5, 2026, in Columbus. (AP Photo/Carolyn Kaster)
Marylou Zschach fills out her ballot at her polling place at the Burbank Early Childhood School in Columbus, Ohio, Tuesday, May 5, 2026, during the primary election. (AP Photo/Carolyn Kaster)
Republican Ohio gubernatorial candidate Vivek Ramaswamy talks into his phone after fining out his ballot at his polling place in Columbus, Ohio, Tuesday, May 5, 2026, during the primary election. (AP Photo/Carolyn Kaster)
Former Democratic Sen. Sherrod Brown speaks during a campaign event ahead of primary elections at the Paladin Brewery in Austintown, Ohio, Thursday, April, 30, 2026. (AP Photo/Phil Long)
FILE - Amy Acton, Democratic candidate for Governor of Ohio, gestures as she speaks with a reporter in Columbus, Ohio April 15, 2026. (AP Photo/Sue Ogrocki, File)
Republican Ohio gubernatorial candidate Vivek Ramaswamy speaks to supporters before the Warren County Republicans Lincoln Day Dinner at the Great Wolf Lodge in Mason, Ohio, Friday, April 10, 2026. (AP Photo/Carolyn Kaster)
