Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism

• Miral's Sustainability Strategy outlines major initiatives to achieve Miral's goal of becoming the region's benchmark for LET sustainability by 2030
• The strategy builds upon a legacy of its ongoing commitment to responsible entertainment.
• The strategy ensures a comprehensive approach to protecting the environment, well-being of employees and the sustainable growth of the business.

ABU DHABI, UAE, Dec. 23, 2024 /PRNewswire/ -- Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has unveiled its comprehensive Sustainability Strategy across the group, a milestone in Miral's ongoing environmental and social commitment. It outlines Miral's ambitions to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030.

To view the Multimedia News Release, please click:
https://www.multivu.com/miral/9309551-en-sustainability-strategy-advance-responsible-leisure-entertainment-and-tourism  

Building on years of experience in sustainable business practices, Miral will place a strong emphasis on its responsibility to provide a brighter future for generations to come. The long-term strategy underscores Miral's commitment to positioning its destinations and attractions as regional references for sustainable practices.

Commenting on the strategy, Mohamed Abdalla Al Zaabi, Miral's Group CEO, said: "Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE's Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi."

Miral's Sustainability Strategy is the result of a comprehensive assessment of its current operations and future vision, identifying key areas of focus with ambitious targets and timelines. Set to impact current and upcoming attractions across Yas Island and Saadiyat Island, Miral's commitment to sustainability is driven by three key objectives:

• Develop the most sustainable LET experiences in the region.
• Operate LET experiences in the most sustainable way in the region.
• Position its destinations as the most sustainable in the region.

Rooted in the belief that sustainability is a catalyst for positive change, the strategy relies on four pillars:

• Experiences for a better world: Miral aims to foster cultural enlightenment through attractions like Qasr al Watan and champion nature protection with initiatives like the Yas SeaWorld Research and Rescue Center and create meaningful entertainment experiences that integrate educational elements and foster a deeper understanding of critical social and environmental issues.
• Decarbonisation and resource management: Miral's pledge to reduce its carbon footprint by 2030 aligns with the UAE's Net Zero by 2050 Strategy. A multi-faceted approach is adopted to improve Miral's carbon efficiency across its assets and minimise its environmental impact, which includes implementing energy efficiency measures across its operations, transitioning to renewable energy sources, exploring carbon offsetting initiatives, and embedding sustainable design principles into all new construction projects. This will also apply to resource management, encompassing comprehensive water conservation strategies and robust waste management programmes that strive for zero waste to landfill.
• People: This pillar represents a key priority within the strategy, ensuring the well-being of Miral's employees through initiatives that champion diversity and inclusion, Emiratisation, professional development, and a healthy work-life balance. This responsibility extends towards upholding the highest standards for the welfare of construction workers, ensuring fair treatment, safe working conditions, and access to essential resources.
• Sustainable development: Further to implementing sustainable practices within its operations, Miral's sustainability efforts will expand towards its destinations. These initiatives encompass responsible supply chain management by prioritising sustainable procurement, promoting sustainable tourism practices in collaboration with partners, and creating more sustainable destinations by offering greener mobility options.

Miral's commitment to sustainability is already evident in its existing initiatives. These include the installation of the UAE's largest solar rooftop on Warner Bros. Worldâ„¢ Yas Island, Abu Dhabi, minimising its reliance on the UAE's electricity grid and producing up to 64% of the theme park's electricity requirements during optimum periods. Additional panels were recently installed at SeaWorld® Yas Island, Abu Dhabi and Yas Bay in collaboration with Emerge, a joint venture between Masdar and EDF.

In addition, the recent collaboration with Environment Agency - Abu Dhabi (EAD), the largest environmental regulator in the Middle East, and Yas SeaWorld Research & Rescue Center provides an integrated and advanced marine science knowledge hub for marine conservation, research initiatives and marine wildlife rescue efforts in the region.

Furthermore, Hilton Abu Dhabi, Yas Island produces drinkable water for its guests from the air humidity, while The WBâ„¢ Abu Dhabi will be installing an on-site hydroponic farm to grow fresh fruits and vegetables for its food and beverage outlets. SeaWorld® Yas Island, Abu Dhabi, has reduced single-use plastics across operations, utilising recycled alternatives with the goal of eliminating all single-use plastics in the near future.

Miral's Sustainability Strategy reflects its dedication to collaboration, innovation, and transparency as it paves the way for a brighter, more sustainable future for the tourism industry. It marks a major step towards ensuring a more sustainable future for the tourism industry, fully aligned with the UAE's ambition of achieving Net Zero by 2050.

• Miral's Sustainability Strategy outlines major initiatives to achieve Miral's goal of becoming the region's benchmark for LET sustainability by 2030
• The strategy builds upon a legacy of its ongoing commitment to responsible entertainment.
• The strategy ensures a comprehensive approach to protecting the environment, well-being of employees and the sustainable growth of the business.

ABU DHABI, UAE, Dec. 23, 2024 /PRNewswire/ -- Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has unveiled its comprehensive Sustainability Strategy across the group, a milestone in Miral's ongoing environmental and social commitment. It outlines Miral's ambitions to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030.

To view the Multimedia News Release, please click:
https://www.multivu.com/miral/9309551-en-sustainability-strategy-advance-responsible-leisure-entertainment-and-tourism  

Building on years of experience in sustainable business practices, Miral will place a strong emphasis on its responsibility to provide a brighter future for generations to come. The long-term strategy underscores Miral's commitment to positioning its destinations and attractions as regional references for sustainable practices.

Commenting on the strategy, Mohamed Abdalla Al Zaabi, Miral's Group CEO, said: "Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE's Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi."

Miral's Sustainability Strategy is the result of a comprehensive assessment of its current operations and future vision, identifying key areas of focus with ambitious targets and timelines. Set to impact current and upcoming attractions across Yas Island and Saadiyat Island, Miral's commitment to sustainability is driven by three key objectives:

• Develop the most sustainable LET experiences in the region.
• Operate LET experiences in the most sustainable way in the region.
• Position its destinations as the most sustainable in the region.

Rooted in the belief that sustainability is a catalyst for positive change, the strategy relies on four pillars:

• Experiences for a better world: Miral aims to foster cultural enlightenment through attractions like Qasr al Watan and champion nature protection with initiatives like the Yas SeaWorld Research and Rescue Center and create meaningful entertainment experiences that integrate educational elements and foster a deeper understanding of critical social and environmental issues.
• Decarbonisation and resource management: Miral's pledge to reduce its carbon footprint by 2030 aligns with the UAE's Net Zero by 2050 Strategy. A multi-faceted approach is adopted to improve Miral's carbon efficiency across its assets and minimise its environmental impact, which includes implementing energy efficiency measures across its operations, transitioning to renewable energy sources, exploring carbon offsetting initiatives, and embedding sustainable design principles into all new construction projects. This will also apply to resource management, encompassing comprehensive water conservation strategies and robust waste management programmes that strive for zero waste to landfill.
• People: This pillar represents a key priority within the strategy, ensuring the well-being of Miral's employees through initiatives that champion diversity and inclusion, Emiratisation, professional development, and a healthy work-life balance. This responsibility extends towards upholding the highest standards for the welfare of construction workers, ensuring fair treatment, safe working conditions, and access to essential resources.
• Sustainable development: Further to implementing sustainable practices within its operations, Miral's sustainability efforts will expand towards its destinations. These initiatives encompass responsible supply chain management by prioritising sustainable procurement, promoting sustainable tourism practices in collaboration with partners, and creating more sustainable destinations by offering greener mobility options.

Miral's commitment to sustainability is already evident in its existing initiatives. These include the installation of the UAE's largest solar rooftop on Warner Bros. Worldâ„¢ Yas Island, Abu Dhabi, minimising its reliance on the UAE's electricity grid and producing up to 64% of the theme park's electricity requirements during optimum periods. Additional panels were recently installed at SeaWorld® Yas Island, Abu Dhabi and Yas Bay in collaboration with Emerge, a joint venture between Masdar and EDF.

In addition, the recent collaboration with Environment Agency - Abu Dhabi (EAD), the largest environmental regulator in the Middle East, and Yas SeaWorld Research & Rescue Center provides an integrated and advanced marine science knowledge hub for marine conservation, research initiatives and marine wildlife rescue efforts in the region.

Furthermore, Hilton Abu Dhabi, Yas Island produces drinkable water for its guests from the air humidity, while The WBâ„¢ Abu Dhabi will be installing an on-site hydroponic farm to grow fresh fruits and vegetables for its food and beverage outlets. SeaWorld® Yas Island, Abu Dhabi, has reduced single-use plastics across operations, utilising recycled alternatives with the goal of eliminating all single-use plastics in the near future.

Miral's Sustainability Strategy reflects its dedication to collaboration, innovation, and transparency as it paves the way for a brighter, more sustainable future for the tourism industry. It marks a major step towards ensuring a more sustainable future for the tourism industry, fully aligned with the UAE's ambition of achieving Net Zero by 2050.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism

Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism

Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism

BEIJING, March 7, 2026 /PRNewswire/ -- A news report from chinadaily.com.cn:

More and more travelers to Southwest China's Yunnan province are choosing to stay there longer and longer, and run their own businesses, attracted by the province's distinctive industries and comfortable living environment, said Wang Ning, secretary of the Communist Party of China Yunnan Provincial Committee and a deputy to the 14th National People's Congress, China's top legislature.

The province welcomed 53 million tourist visits during this year's Spring Festival holiday. Over the past year, about 5.5 million tourists, known as "sojourners" locally, have chosen to stay in Yunnan for more than two weeks at a time, official statistics showed.

"What delights us even more is that a growing number of people are settling in Yunnan to pursue entrepreneurship. Attracted by Yunnan's unique charm, they aspire for a better life," Wang said, adding that Yunnan's charm lies in its "purity, beauty, novelty and uniqueness".

"Pure nature nourishes simple hearts, which nurture pure dreams. The sea of clouds on Ailao Mountain, the tea forests in Jingmai Mountain and the blue waves of Fuxian Lake, as well as the conversations by the fire pit, the smiling faces at the market and the mutual help in the villages, all help people reconnect with their original dreams and the very purpose they started with," he said.

Besides, Yunnan's picturesque landscapes, magnificent scenery and rich culture provide an endless source of inspiration for entrepreneurs, he said. Time-honored crafts, such as the Yi embroidery of Chuxiong, the purple pottery of Jianshui and the silverware of Heqing, have been revitalized by many young entrepreneurs at their workshops.

Wang added that every year Yunnan witnesses new changes that bring new opportunities. In just three to four years, the output of the province's coffee industry has grown from less than 10 billion yuan ($1.45 billion) to nearly 100 billion yuan. Many sojourners in Yunnan have gone on to open coffee shops, run coffee plantations and sell coffee via livestreaming.

Yunnan's climate, which is neither severely cold in winter nor unbearably hot in summer, is a huge draw, "offering great potential for the health and wellness tourism and outdoor sports", he added.

The province also occupies a unique geographical location as a frontier opening up to South Asia and Southeast Asia. The China-Laos Railway has been reporting large passenger and cargo volumes.

"Everyone with a dream and the courage to explore can find their own place in Yunnan," Wang said.

In recent years, the province has become a magnet for entrepreneurs and expatriates seeking a blend of culture and business opportunities.

After 10 years of the fast pace in Shanghai, Zhang Yu and his wife moved to Dali in Yunnan in 2019, as he believed that as a place welcoming all, Dali was diverse, inclusive and gave newcomers a strong sense of belonging, along with beautiful mountains, waters, ancient towns and ethnic customs.

In April that year, the couple rented a courtyard near Dali Ancient City and converted it into an apartment with rooms available for renting. Their business later expanded to eight courtyards and about 100 rooms, each equipped with a kitchen, stove and refrigerator.

"In the beginning, we just wanted to cover our daily expenses. Later, we found that Yunnan has a very good business environment," Zhang said.

Chen Yuxin used to sojourn in Dali every year while working in Beijing. In 2023, she moved the headquarters of her company, Wonder Wander Coffee, to Dali to better connect with the source of the products.

Chen said that she has hired many good locals, and is invited to tea parties hosted by the local government routinely to share resources and solve problems. Her company has been growing fivefold every year.

"I met a British couple who had sojourned in Dali for a year. With their help, I'm promoting Yunnan coffee beans in London," she added.

French traveler and cook Vincent Aguesse has lived in Kunming, the provincial capital, since 2015, married a local woman and opened a French restaurant.

For him, Yunnan's wild mushrooms are the most unique gift of the land and climate. Every August and September, he combines fresh wild mushrooms with French cooking techniques to create fusion dishes, including chicken braised with wild chanterelles in white wine.

"Food has helped me get to know, adapt to and integrate into life in Yunnan. But my exploration of this land has only just begun," he said.

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Visitors become entrepreneurs, discover opportunities in Yunnan