European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

MADRID, Dec. 24, 2024 /PRNewswire/ -- On December 20, the global lifestyle brand MINISO launched its largest store in Spain, which is also the first MINISO LAND store in Europe. This new flagship store in Madrid brings the brand's IP collaborations to life in an immersive and playful setting, offering MINISO's new "IP theme park-style" shopping experience to Europe for the first time.

MINISO LAND is a scenario-based IP co-branded collection store that brings the world's favorite IPs to life in exciting new ways. From MINISO's new Harry Potter collection to popular collaborations with Sanrio, Snoopy, and Disney, the store's design creates a unique and unforgettable way to shop and play in a scenario-based environment. The store has individual IP zones across two floors including Stitch and Harry Potter, with more than 6,000 different products to explore, of which roughly 70% are IP collaboration products.

Besides the brand's amazing IP collections, the 1100m² store is home to MINISO's diverse range of products, from blind boxes and plushies, to fragrances, cosmetics, stationary and more.

The new flagship store brings MINISO's Joy Philosophy to Gran Via – one of the world's busiest commercial thoroughfares – just in time for the holiday season. From the street, the store stands out with an eye-catching 20-meter Sanrio-inspired glass exterior façade. Inside the store, shoppers can explore a blind box zone, cosmetic and fragrance areas, a large claw machine experience area, a white Penpen penguin bathroom, a Penpen Madrid tree-hugging design, and a special Callao street view photo spot – highlights that are perfectly curated for capturing and sharing on social media.

In the build up to the store's grand opening, MINISO's beloved Penpen mascots toured the city, bringing joy to the capital's famous landmarks from Cibeles Palace and Callao Square to Preciados, Puerta Del Sol and more.

"We're thrilled to open a new MINISO flagship store in the heart of Madrid's vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time," said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President. "IP collaborations are a key strategic category for MINISO. This high-level store format perfectly showcases our highly popular IP collections, especially beloved by Spanish consumers, putting interest-driven consumption and experience-driven retail at the heart of the in-store experience, while embodying MINISO's 'life is for fun' attitude."

The expansion of MINISO's MINISO LAND store format is rooted in its ambition to become the world's leading IP design retail group. The first MINISO LAND opened in Shanghai, China, in October, creating a huge buzz and breaking the brand's sales record. The exciting format showcases the brand's IP products while making shopping an event to be enjoyed and shared.

The opening of this store on Madrid's Gran Via is the latest opening as MINISO pursues rapid expansion across Europe and globally. As of the end of September 2024, MINISO has approximately 7,200 stores globally, of which 260 are in Europe. In Spain, the brand currently has stores in Madrid in Fuencarral, in Barcelona at Westfield La Maquinista and in Malaga at Plaza Mayor. In the coming year, MINISO will continue to bring its memorable and exciting in-store experiences and joyful products to more of the world's iconic locations.

About MINISO

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

Offering soft texture, durable craftsmanship, and timeless modern striped design, the new release delivers comfort that transitions seamlessly through every season

NEW YORK, April 1, 2026 /PRNewswire/ -- Bedsure, a leading name in online bedding, today announced the launch of its new PureWoven™ Striped Washed Cotton Duvet Cover Set, a thoughtfully designed, versatile bedding essential that brings effortless style, lasting quality, and breathable comfort to the modern bedroom.

Blending the best of both worlds, it is crafted with the relaxed, lived-in feel of linen paired with the comforting softness of cotton. The result is a breathable, lightweight layer that feels as good as it looks, ideal for spring and summer months, yet versatile enough for year-round use.

The design strikes a balance between modern appeal and timeless sensibility, making it suitable for those who value long-term style and practical comfort. Its clean stripe pattern feels current yet enduring, avoiding fleeting trends in favor of a look that complements a wide range of aesthetics, from modern coastal to minimalist and classic interiors. The result is a bedding staple that feels both fresh and familiar. 

The breathable cotton construction promotes airflow for cooler, more comfortable sleep, while its easy-care design ensures it maintains its appeal after every wash. The fabric's naturally relaxed drape allows it to look polished even when casually styled, offering a laid-back yet intentional finish.

Available now in 12 color options, the Bedsure PureWoven™ Striped Washed Cotton Duvet Cover Set is offered in Queen ($69.99) and King ($79.99) sizes on Amazon and Bedsurehome.com

About Bedsure

At Bedsure, Get Cozy is more than a slogan — it is at the core of everything we do. We believe coziness is not only a feeling you get from touch, but an experience that enhances the comfort and beauty of your home. Rooted in over 50 years of textile craftsmanship, Bedsure delivers trusted quality, thoughtful innovation, and long-lasting comfort that is easily affordable and accessible. Through products designed beyond expectations, we strive to make every home truly cozy. For more information, visit Bedsure's official website, or Amazon shop. Follow Bedsure on social media at @bedsurehome.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Bedsure Launches PureWoven™ Striped Washed Cotton Duvet Cover Set Crafted for Breathable, All-Season Comfort