SEOUL, South Korea--(BUSINESS WIRE)--Dec 30, 2024--
ONDA, a South Korean AI and big data-driven hospitality technology company, has announced its plan to establish a joint venture with a UAE-based Seed Group. Leveraging Seed Group’s extensive regional networks, ONDA is accelerating its efforts to make a foray into the Middle East. ONDA also plans to complete the SaaS localization testing of its proprietary technology by the first half of 2025. The tech company has entered the local marketplace, picking up speed to bolster its regional presence through a diversified marketing strategy.
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ONDA is the nation’s leading hospitality technology and data company that facilitates the distribution of approximately 60-70% of products in the domestic online booking market. It has developed strong partnerships with global tech giants, becoming the first Airbnb and Trip.com Excellent Partner in Korea and being recognized as a 2024 Booking.com Advanced Connectivity Partner. Moreover, ONDA is the first Korean company to rank 34th on the Global PMS Vendor list by Skift, a U.S. travel research company. As such, ONDA is making a big stride to be a leading player in the global hotel technology market.
ONDA has actively participated in major industry exhibitions in the Middle East such as Expand North Star and GITEX 2024. At the events, the tech company showcased its advanced solutions to major hotel chains and presented tailored digital transformation strategies for the local market. Notably, it is solidifying its position in the region by introducing its flagship hotel digital transformation technologies, including ONDA HUB, the centerpiece of its online distribution platform business, as well as its CRS (Central Reservation System) and PMS (Property Management System).
Kevin Oh, CEO of ONDA, said, “ONDA has strengthened its local networks by participating in the seminar hosted by Dubai Chambers and created additional business opportunities through strategic partnerships,” adding, “The latest move is the fruitful result of our ceaseless efforts to enter the Middle Eastern market and represents the beginning of a new chapter.” He went on to say, “It is expected to serve as our new growth engine in the MENA (Middle East and North Africa) region’s promising hospitality market.”
ONDA's business introduction session with UAE investors. (Photo: ONDA)
DUBAI, United Arab Emirates (AP) — U.S. President Donald Trump and top Iranian officials exchanged dueling threats Friday as widening protests swept across parts of the Islamic Republic, further escalating tensions between the countries after America bombed Iranian nuclear sites in June.
At least eight people have been killed so far in violence surrounding the demonstrations, which were sparked in part by the collapse of Iran’s rial currency but have increasingly seen crowds chanting anti-government slogans.
The protests, now in their sixth day, have become the biggest in Iran since 2022, when the death of 22-year-old Mahsa Amini in police custody triggered nationwide demonstrations. However, the protests have yet to be as widespread and intense as those surrounding the death of Amini, who was detained over not wearing her hijab, or headscarf, to the liking of authorities.
Trump initially wrote on his Truth Social platform, warning Iran that if it “violently kills peaceful protesters,” the United States “will come to their rescue.”
“We are locked and loaded and ready to go,” Trump wrote, without elaborating.
Ali Larijani, a former parliament speaker who serves as the secretary of Iran’s Supreme National Security Council, alleged that Israel and the U.S. were stoking the demonstrations. He offered no evidence to support the allegation, which Iranian officials have repeatedly made during years of protests sweeping the country.
“Trump should know that intervention by the U.S. in the domestic problem corresponds to chaos in the entire region and the destruction of the U.S. interests,” Larijani wrote on X, which the Iranian government blocks. “The people of the U.S. should know that Trump began the adventurism. They should take care of their own soldiers.”
Larijani’s remarks likely referenced America’s wide military footprint in the region. Iran in June attacked Al Udeid Air Base in Qatar after the U.S. strikes on three nuclear sites during Israel's 12-day war on the Islamic Republic. No one was injured, though a missile did hit a structure there.
As of Friday, no major changes had been made to U.S. troop levels in the Middle East or their preparations following Trump’s social media posts, said a U.S. official, who spoke on condition of anonymity to discuss sensitive military plans.
In a letter late Friday to United Nations Secretary-General António Guterres and the U.N. Security Council, Iran's envoy asked the world body to condemn the rhetoric and reaffirm the country's "inherent right to defend its sovereignty, territorial integrity, and national security, and to protect its people against any foreign interference.”
“The United States of America bears full responsibility for any consequences arising from these unlawful threats and any ensuing escalation," said Amir Saeid Iravani, Iranian ambassador to the U.N.
Ali Shamkhani, an adviser to Supreme Leader Ayatollah Ali Khamenei who previously was the council’s secretary for years, separately warned that “any interventionist hand that gets too close to the security of Iran will be cut.”
Trump's online message marked a direct sign of support for the demonstrators, something other American presidents have avoided out of concern that activists would be accused of working with the West. During Iran's 2009 Green Movement demonstrations, President Barack Obama held back from publicly backing the protests — something he said in 2022 “was a mistake.”
But such White House support still carries a risk.
“Though the grievances that fuel these and past protests are due to the Iranian government’s own policies, they are likely to use President Trump’s statement as proof that the unrest is driven by external actors,” said Naysan Rafati, an analyst at the International Crisis Group.
“But using that as a justification to crack down more violently risks inviting the very U.S. involvement Trump has hinted at,” he added.
Iran’s Foreign Ministry spokesperson Esmail Baghaei recently cited a list of Tehran’s longtime grievances regarding U.S. intervention, including a CIA-backed coup in 1953, the downing of a passenger jet in 1988 and the strikes in June.
Protests continued Friday in various cities in the country, even as life largely continued unaffected in the capital, Tehran. Demonstrations have reached over 100 locations in 22 of Iran's 31 provinces, the U.S.-based Human Rights Activists News Agency reported. It said the death toll in the demonstrations rose to eight with the death of a demonstrator in Marvdasht in Iran's Fars province.
Demonstrators took to the streets in Zahedan in Iran's restive Sistan and Baluchestan province on the border with Pakistan. The burials of several demonstrators killed in the protests also took place Friday, sparking marches.
Videos purported to show mourners chasing off security force members who attended the funeral of 21-year-old Amirhessam Khodayari. He was killed Wednesday in Kouhdasht, over 400 kilometers (250 miles) southwest of Tehran in Iran's Lorestan province.
Footage also showed Khodayari's father denying his son served in the all-volunteer Basij force of Iran’s paramilitary Revolutionary Guard, as authorities claimed. The semiofficial Fars news agency later reported that there were now questions about the government's claims that he served.
Iran’s civilian government under reformist President Masoud Pezeshkian has been trying to signal it wants to negotiate with protesters. However, Pezeshkian has acknowledged there is not much he can do as Iran’s rial has rapidly depreciated, with $1 now costing some 1.4 million rials. That sparked the initial protests.
The protests, taking root in economic issues, have heard demonstrators chant against Iran’s theocracy as well. Tehran has had little luck in propping up its economy in the months since the June war.
Iran recently said it was no longer enriching uranium at any site in the country, trying to signal to the West that it remains open to potential negotiations over its atomic program to ease sanctions. However, those talks have yet to happen as Trump and Israeli Prime Minister Benjamin Netanyahu have warned Tehran against reconstituting its atomic program.
Associated Press writers Konstantin Toropin in Washington and Farnoush Amiri in New York contributed to this report.
A woman shows a portrait of the late commander of Iran's Revolutionary Guard expeditionary Quds Force, Gen. Qassem Soleimani, who was killed in a U.S. drone attack in 2020 in Iraq, on her smartphone during a ceremony commemorating his death anniversary at the Imam Khomeini grand mosque in Tehran, Iran, Thursday, Jan. 1, 2026. (AP Photo/Vahid Salemi)
People wave Iranian flags as one of them holds up a poster of the late commander of the Iran's Revolutionary Guard expeditionary Quds Force, Gen. Qassem Soleimani, who was killed in a U.S. drone attack in 2020 in Iraq, during a ceremony commemorating his death anniversary at the Imam Khomeini grand mosque in Tehran, Iran, Thursday, Jan. 1, 2026. (AP Photo/Vahid Salemi)
This combo shows President Donald Trump at Mar-a-Lago, Monday, Dec. 29, 2025, in Palm Beach, Fla. and Iranian Secretary of Supreme National Security Council Ali Larijani in Beirut, Lebanon, Wednesday, Aug. 13, 2025. (AP Photo/Alex Brandon, Bilal Hussein)
