Chinese authorities have taken various measures to ensure sufficient food supplies and stable food prices as Spring Festival, the most important traditional Chinese festival that usually sees surging consumer demand, is approaching.
In Luohe City of central China's Henan Province, large farmer's markets and supermarkets are stocked with a wide array of daily necessities and fresh vegetables, offering a comprehensive selection and ample supply.
A significant increase can be seen in the variety of rice, flour, and edible oil in supermarkets. Price tags are color-coded, with white tags indicating market prices, while yellow tags discounted prices. Any fluctuations in prices will be closely monitored.
"Prices are clearly marked and based on government guidelines. To ensure a steady supply, we have rice and flour supplies in stock 20 times the usual amount, and edible oil 30 times. Our supply vehicles will [deliver goods to] stores every day before 10:00, and the quality is guaranteed," said Zhang Sufang, a staff member at a local supermarket.
Meanwhile, there is growing attention to new market trends focusing on nutrition and health.
"We will ensure a sufficient supply and stable prices of grain and edible oil products, and maintain consistent market availability. We will actively adapt to the growing trend of nutrition and health consumption, support enterprises in increasing the supply of sought-after, high-quality new products with characteristics, accelerate the cultivation and promotion of whole grain products, so as to better meet the diverse, personalized, and customized consumption needs of consumers," said Luo Shouquan, director of the grain reserves department of the National Food and Strategic Reserves Administration.
China takes measures to ensure stable food supply, prices as Spring Festival approaches
