Franklin Templeton Launches New Ad Campaign as Part of Its Commitment to Being a Trusted Partner to Advisors Now and in the Future

SAN MATEO, Calif.--(BUSINESS WIRE)--Jan 6, 2025--

Franklin Templeton today launched a new U.S. brand campaign focused on the firm’s world class capabilities and its innovative solutions for financial professionals and their clients. The new campaign will run across financial television, targeted out-of-home locations in offices and buildings, and digital channels.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250106024319/en/

Under the banner “Your trusted partnerfor what’s ahead™,” the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas®, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs).

“We know our clients are looking to do business with fewer asset managers that can meet more of their needs. We have an immense breadth of capabilities that we can offer as a partner, helping them think through and solve their challenges today and for the future,” said Jeff Masom, Head of U.S. Distribution.

“For the past 76 years, Franklin Templeton has had a proven history of evolving with our clients’ needs,” said Jennifer Ball, Chief Marketing Officer. “ ‘Your trusted partner for what’s ahead’ highlights recent innovations that help us provide trusted solutions for our client partners and their end investors.”

Financial professionals and investors can visit the campaign website ( www.trustedpartner.com ), which includes related content, for more information. The ads will air on CNBC, Bloomberg and Fox Business through September 2025; to view one of the ads, click here. Out-of-home placements will appear in select office building elevators and lobbies in the New York metro area. Digital advertising will appear on premium financial news and social media sites. Franklin Templeton worked with Boathouse to create this new campaign.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.6 trillion in assets under management as of November 30, 2024. For more information, please visit franklintempleton.com and follow us on LinkedIn, X and Facebook.

Copyright © 2025 Franklin Templeton. All rights reserved.

Franklin Templeton's new U.S. brand campaign focuses on its world class capabilities and innovative solutions for financial professionals and their clients. Under the banner “Your trusted partner for what’s ahead™,” the campaign builds on the longevity of the Franklin Templeton brand, while focusing on innovations in alternative investments, customized solutions including Canvas®, its custom indexing platform, exchange-traded funds (ETFs) and separately managed accounts (SMAs). (Graphic: Business Wire)

FORT LAUDERDALE, Fla. (AP) — Matthew Tkachuk is back on the ice with the Florida Panthers, appearing at practice on Sunday for the first time this season and more than four months after he had surgery to repair a sports hernia and torn adductor muscle.

Tkachuk has not played since Game 6 of the Stanley Cup Final, when the Panthers clinched their second consecutive title by again topping the Edmonton Oilers. He went through the summer trying to rehab — but eventually decided that he needed the surgery.

He was wearing a yellow non-contact jersey, an indication that he's not yet ready for game action. Florida plays host to Washington on Monday and Montreal on Tuesday, then will be the home team for the NHL Winter Classic at the Miami Marlins' ballpark against the New York Rangers on Friday.

The Panthers are scheduled to practice at the ballpark on Thursday.

After the Panthers won their second straight Stanley Cup in June, Tkachuk revealed that he had sustained the injuries while playing for Team USA in the 4 Nations Face-Off in February. He missed the final 25 games of the regular season but returned for Game 1 of the Panthers’ first-round series against the Tampa Bay Lightning.

Tkachuk had 23 points — eight goals and 15 assists — in 23 playoff games, including seven points in the Stanley Cup Final.

The Panthers have been without a slew of key players all season, including captain Aleksander Barkov. They entered Sunday tied for the second and final wild-card spot in the Eastern Conference, only five points out of the lead in the Atlantic Division.

Florida has gone through this season with the expectation that Tkachuk would be back on a “December-ish” timeline. He has said he wants to play in the Winter Classic, the Panthers' first outdoor game, and for Team USA at the Milan Cortina Olympics in February.

AP NHL: https://apnews.com/hub/nhl

FILE - Florida Panthers left wing Matthew Tkachuk (19) scuffles with Carolina Hurricanes players during the second period in Game 3 of the NHL hockey Stanley Cup Eastern Conference finals Saturday, May 24, 2025, in Sunrise, Fla. (AP Photo/Lynne Sladky, File)