FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jan 10, 2025--
SIXT USA, a subsidiary of Sixt SE – a global leader in premium mobility services – announces the opening of its newest U.S. location at Louis Armstrong New Orleans International Airport (MSY). The opening marks SIXT’s first branch in Louisiana and expands the company’s presence to 51 U.S. airports and more than 100 locations across 26 states. Car rental reservations can be made now at SIXT.com or via the SIXT app.
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Conveniently situated in the airport’s rental car center at 600 Rental Blvd., this new location offers a premium fleet featuring a diverse selection of standard and luxury coupes, sedans, and SUVs to suit specific needs, preferences and budgets. Opened just in time for the more than 1.5 million travelers expected to visit New Orleans for the upcoming pro football finale and Carnival season, the branch stands ready to provide a top-tier rental car experience befitting these premier events.
Tom Kennedy, President, SIXT North America: “As the biggest city in Louisiana and a vital commercial hub for the greater Gulf Coast region, New Orleans represents an exciting new market for SIXT. Renowned for its vibrant culture, iconic cuisine, distinctive music, and thriving business environment, the city is a top destination for both leisure and business travelers. This new location will enable SIXT to meet the growing demand for our premium mobility solutions, delivering the quality, service and convenience that distinguish our brand.”
The New Orleans location joins a growing list of recent branch openings including John Wayne Airport, Orange County, New York Williamsburg, New York Times Square, Downtown Anaheim, Chicago Lincoln Park, Downtown Minneapolis and William P. Hobby Airport, among others.
In just a little over a decade, the United States has become the most important growth market for SIXT. Since launching operations in the United States in 2011, SIXT has grown to became a key mobility player in the competitive U.S. rental car market by expanding its network, maintaining the highest premium share of fleet in the industry, connecting with consumers through premium service and innovative marketing, and by developing a well-trained and customer-focused staff of more than 2,000 team members who have been integral to the company outperforming well-established competitors in customer satisfaction.
Today, SIXT operates more than 100 rental branches in 26 states and now serves 51 of the most important airports across the country. In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.
About SIXT
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT App, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2023 Sixt Group achieved consolidated pre-tax earnings of EUR 464.3 million and another significant increase in consolidated revenue to EUR 3.62 billion. Sixt SE has been listed on the Frankfurt Stock Exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
https://about.sixt.com
SIXT USA, a subsidiary of Sixt SE—a global leader in premium mobility services—celebrates the grand opening of its first Louisiana branch at Louis Armstrong New Orleans International Airport (MSY) with a ribbon-cutting ceremony featuring SIXT leadership and local officials. (Photo credit: Jillian Carruth)
HONG KONG (AP) — A Hong Kong court began hearing arguments Monday about the sentencing of democracy advocate and onetime-media magnate Jimmy Lai and his co-defendants, whose convictions under a national security law could land them in prison for life.
Lai, 78, is the founder of the now-defunct Apple Daily newspaper and an outspoken critic of China’s ruling Communist Party. He was arrested in 2020 under the law imposed by Beijing following massive anti-government protests that rocked Hong Kong the year before.
In December, he was found guilty of conspiring with others to collude with foreign forces and conspiracy to publish seditious articles.
His conviction raised concerns about the curtailing of press freedom in the former British colony, which returned to Chinese rule in 1997.
His case could also be a test for Beijing's diplomatic ties. The verdict drew criticism from foreign governments, including the U.S. and Britain. After the verdict, U.S. President Donald Trump, who had raised Lai’s case with China, said he felt “so badly.”
Lai, alongside other co-defendants involved in the case, appeared in court for the four-day mitigation hearings. The maximum penalty for their convictions is life imprisonment. Sentencing will come later.
The court Monday morning heard arguments concerning two activists’ sentences. Lawyers representing them suggested the starting points of their clients’ sentences should be 10 years and 10 to 15 years respectively, but they should receive reductions in part due to their assistance in the case.
Lai’s lawyer Robert Pang will deliver his arguments in the afternoon.
When Lai entered the courtroom, he pressed his palms together, an apparent gesture to express gratitude, and smiled at those sitting in the gallery. The media tycoon appeared to be in good spirits and greeted a convicted Apple Daily editor who was also sitting in the dock.
In August, his lawyers told the court that he suffered from heart palpitations. Hong Kong’s government said no abnormalities were found in a subsequent medical exam.
Prosecutor Anthony Chau said Lai’s health was stable. Chau said Lai had lost just 0.8 kg (about 1.8 pounds) over five years of detention, weighing 79.2 kg (about 175 pounds) when it was last measured this month. Lai is still considered obese as an Asian adult, Chau said. The obesity comment drew chuckling from some members sitting in the public gallery, and Lai also smiled in the dock.
Before sunrise, dozens of people had already lined up outside the court building to secure a seat in the public gallery. Retiree Simon Ng, a former Apple Daily reader, said he arrived and waited in line since Friday morning, hoping to see Lai.
“I want to let him know that he’s not alone," Ng said. “Many people support him."
Lai was convicted of two counts of conspiracy to commit collusion with foreign forces to endanger national security, in addition to one count of conspiracy to distribute seditious publications. Lai pleaded not guilty to all charges.
A conviction on the collusion charge under the security law results in a sentence ranging from three years in jail to life, depending on the offense’s nature and his role in it. The sedition charge under a separate, colonial-era law carries a maximum of two years’ imprisonment.
Three government-vetted judges wrote in their December verdict that Lai spearheaded the conspiracies and took issue with what they called his “constant invitation” to the United States to bring down the Chinese government with the excuse of helping Hong Kongers.
Lai’s lawyers admitted during the trial that he had called for foreign sanctions before the national security law took effect, but insisted he dropped these calls to comply with the law. They also argued on freedom of expression grounds.
But the judges said that Lai had never wavered in his intention to destabilize the ruling Chinese Communist Party. After the enactment of the law, he intended to continue, though less explicitly, they said. They emphasized that Lai was not on trial for his political views.
Beijing has opposed what it called the smearing of Hong Kong's judiciary “by certain countries,” saying the judicial authorities perform duties according to the law.
Six ex-Apple Daily senior executives and two activists involved in Lai's case had entered guilty pleas, admitting that they had conspired with Lai and others to request foreign forces to impose sanctions, blockades or engage in other hostile activities.
The executives were publisher Cheung Kim-hung, associate publisher Chan Pui-man, editor-in-chief Ryan Law, executive editor-in-chief Lam Man-chung and editorial writers Fung Wai-kong and Yeung Ching-kee. Some of them, alongside the two activists Andy Li and Chan Tsz-wah, served as prosecution witnesses during the 156-day trial.
A guilty plea usually can lead to a sentence reduction. Under the security law, a reduced penalty may be granted to those who report on the offense committed by others.
Chan Pui man's husband, Chung Pui-kuen, a former top editor of Stand News who had been sentenced to 21 months in jail in a separate sedition case, was among those sitting in the public gallery.
After the verdict, Lai's daughter, Claire, said Lai would devote himself to God and his family rather than political activism if he were released.
Trump said after the verdict that he spoke to Chinese President Xi Jinping about Lai and “asked to consider his release." British Prime Minister Keir Starmer has said his government has made it a priority to secure the release of Lai, a British citizen.
People line up behind the barricades to attend the hearing about the upcoming sentence for pro-democracy media mogul Jimmy Lai, outside the West Kowloon Magistrates' Courts, in Hong Kong, Monday, Jan. 12, 2026. (AP Photo/May James)
Correctional Services Department vehicles arrive at the West Kowloon Magistrates' Courts, ahead of a hearing to hear arguments about the sentencing of democracy advocate and onetime media magnate Jimmy Lai, in Hong Kong, Monday, Jan. 12, 2026. (AP Photo/May James)
Members of foreign councils arrive at the West Kowloon Magistrates' Courts to attend a hearing to hear arguments about the sentencing of pro-democracy media mogul Jimmy Lai, in Hong Kong, Monday, Jan. 12, 2026. (AP Photo/May James)
Robert Pang, center, lawyer for pro-democracy media mogul Jimmy Lai arrives to the West Kowloon Magistrates' Courts, ahead of a hearing to hear arguments about the sentencing of Lai, in Hong Kong, Monday, Jan. 12, 2026. (AP Photo/May James)
Teresa Lai, wife of pro-democracy media mogul Jimmy Lai arrives to the West Kowloon Magistrates' Courts to attend a hearing to hear arguments about the sentencing of Jimmy Lai, in Hong Kong, Monday, Jan. 12, 2026. (AP Photo/May James)
FILE- Hong Kong media tycoon Jimmy Lai is escorted by Correctional Services officers to get on a prison van before appearing in a court in Hong Kong, Dec. 12, 2020. (AP Photo/Kin Cheung, File)
