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Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to Watch

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Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to Watch
News

News

Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to Watch

2025-01-13 06:07 Last Updated At:06:11

NEW YORK--(BUSINESS WIRE)--Jan 12, 2025--

Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retail’s Big Show. These Innovators are game-changers, transforming the industry by revolutionizing supply chains, enhancing customer engagement, pioneering smart retail solutions, and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250111135475/en/

The 2025 NRF Innovators: Retail-Focused Tech Companies To Watch, produced in partnership with the National Retail Federation (NRF) Innovation Advisory Committee, is an overview of 50 companies exhibiting as part of the invitation-only 2025 NRF Big Show Innovators Showcase this week.

Forrester Research on Particular Audience

“Optimally sorting products and offers on search results and category pages has vexed retailers for decades. Retail media now complicates those matters further, as retailers must weigh what resonates most with shoppers against revenue from retail media ads, which don’t always provide the most relevant content for shoppers.

Onsite personalization has been a Holy Grail in e-commerce for decades, and Particular Audience is tackling this challenge. It has several solutions that aim to improve how retailers present products to shoppers — be they on a search results page or in a retail media ad.

The solutions promise more relevant outcomes, which should lead to higher sales. Current customers include Calvin Klein, Crocs, and Target (Australia).”

Who are the 2025 NRF Innovators, and how are they chosen?

The NRF Innovation Advisory Committee (IAC), a group of over 20 industry leaders, venture capitalists, and technology accelerators (of which Forrester is a member), selected and invited the companies as participants of the 2025 NRF Innovators Showcase.

The IAC evaluates companies based on four key criteria:

Problem relevance. Does the technology solve a critical issue for retailers?

Significance. How widespread and impactful is the challenge that is being addressed?

Product-to-market fit. Has the solution proven its value through partnerships and pilots?

Scalability. Is the company ready to deliver at scale across the industry?

If you’re at the NRF Big Show, do stop by the 2025 NRF Innovators Showcase in the River Pavilion at the Javits Center from January 12 to 14 to meet these companies.

NRF members and Forrester clients can download the report from their respective websites to see more detailed descriptions of each of these companies.

Forrester Research does not endorse any vendor, product, or service depicted in its research publications.

For more information, visit https://particularaudience.com.

The 2025 NRF Innovators: Retail-Focused Tech Companies To Watch (Graphic: Business Wire)

The 2025 NRF Innovators: Retail-Focused Tech Companies To Watch (Graphic: Business Wire)

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IRS will lay off thousands of probationary workers in the middle of tax season

2025-02-16 00:38 Last Updated At:00:40

WASHINGTON (AP) — The IRS will lay off thousands of probationary workers in the middle of tax season, according to two sources familiar with the agency's plans, and cuts could happen as soon as next week.

This comes as the Trump administration intensified sweeping efforts to shrink the size of the federal workforce, by ordering agencies to lay off nearly all probationary employees who had not yet gained civil service protection.

It's unclear how many IRS workers will be affected.

Previously, the administration announced a plan to offer buyouts to almost all federal employees through a “deferred resignation program” to quickly reduce the government workforce. The program deadline was Feb. 6, and administration officials said employees who accept will be able to stop working while still collecting a paycheck until Sept. 30.

However, IRS employees involved in the 2025 tax season were told they will not be allowed to accept a buyout offer from the Trump administration until after the taxpayer filing deadline, according to a letter sent recently to IRS employees.

It is unclear how many workers will be impacted by the layoff announcement plan. Representatives from the U.S. Treasury and IRS did not respond to Associated Press requests for comment.

Jan. 27 was the official start date of the 2025 tax season, and the IRS expects more than 140 million tax returns to be filed by the April 15 deadline. The Biden administration invested heavily in the IRS through an $80 billion infusion of funds in Democrats' Inflation Reduction Act, which included plans to hire tens of thousands of new employees to help with customer service and enforcement as well as new technology to update the tax collection agency.

Republicans have been successful at clawing back that money, and billionaire Elon Musk and his Department of Government Efficiency have called for the U.S. to “delete entire agencies” from the federal government as part of his to radically cut spending and restructure its priorities.

Elected officials are trying to fight against DOGE plans. Attorneys general from 14 states challenged the authority of to access sensitive government data and exercise “virtually unchecked power” in a lawsuit filed Thursday.

The lawsuit, filed in federal court in Washington, says the actions taken by Musk at the helm of DOGE can only be taken by a nominated and Senate-confirmed official. It cites constitutional provisions that delineate the powers of Congress and the president.

President Donald Trump listens as Elon Musk speaks in the Oval Office at the White House, Tuesday, Feb. 11, 2025, in Washington. (Photo/Alex Brandon)

President Donald Trump listens as Elon Musk speaks in the Oval Office at the White House, Tuesday, Feb. 11, 2025, in Washington. (Photo/Alex Brandon)

FILE - The sign outside the Internal Revenue Service building is seen. May 4, 2021, in Washington. (AP Photo/Patrick Semansky, File)

FILE - The sign outside the Internal Revenue Service building is seen. May 4, 2021, in Washington. (AP Photo/Patrick Semansky, File)

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