BALTIMORE, Jan. 14, 2025 /PRNewswire/ -- Brown Advisory, an independent investment management and strategic advisory firm, today announced the next step in its leadership, with the creation of a Co-Chief Executive Officer structure. Effective immediately, Mike Hankin and Logie Fitzwilliams will share chief executive responsibilities. Mike Hankin has served as the sole CEO and President since the firm became private and independent in 1998. Logie Fitzwilliams started with Brown Advisory in 2003 and has most recently served as the Head of International Business and Global Head of Sales.
Together, the firm's independent Board of Directors and Mike Hankin decided that a Co-CEO structure would be the best design to provide the leadership needed to meet the growing needs of the firm's clients, colleagues and shareholders. As a team, Mike and Logie, who have worked closely together for the last 15 years, will deepen the firm's partnership and collaborative culture to drive results for all stakeholders. This evolution represents the most significant change in Brown Advisory's leadership since the firm adopted its current private, independent structure in 1998. As Co-CEOs – and Co-Presidents – both Mike and Logie will serve on, and report to, the Board that governs the firm.
Mike Hankin stated, "I could not be more excited about this natural next step in the leadership of the firm. In the building of a global investment team and business to complement what we have been cultivating in the U.S., Logie has led with the qualities that we think make him the ideal person to share responsibility for leadership of the entire firm. He understands that to be truly client first, we need to be obsessively focused on listening to our clients in the U.S. and around the world. He understands that to build successful teams, we need to also listen to our colleagues. We need to make sure that our colleagues have the resources and training necessary to live up to our clients' expectations."
He added, "Importantly, Logie and I share the existential commitment to Brown Advisory remaining a private and independent firm. Our ownership structure – where every single colleague owns equity in the firm alongside an important set of outside shareholders who provide critical advice and support – will remain the same; it is the structural backbone to being the client-first firm we aspire to be over generations."
Logie Fitzwilliams noted, "It is a tremendous honor to join Mike in the leadership of Brown Advisory. Throughout my 22 years at the firm, I have been privileged to work with him closely and we have built a deep relationship that will serve as the foundation for our partnership as Co-CEOs. Most importantly, from the outset we have had a shared focus on investing for, advising and serving our clients at the highest possible level, and a common commitment to the future of Brown Advisory as a private, independent, entrepreneurial and nimble business."
Bob Flanagan, Lead Director of the Brown Advisory Board, shared, "The process and thinking behind this decision was extensive, productive and always forward looking. We considered many options and scenarios to ensure that Brown Advisory had the best leadership in place for the present and future. Each of us believe that the firm, its clients and its colleagues will be best served with Mike and Logie acting as CEOs, together."
Bea Hollond, Director and Chair of the firm's International Advisory Board, added, "Being based in the U.K., I have had the direct opportunity to work with and advise Logie on the firm's international business strategy. I have seen first-hand the incredible impact he has made for Brown Advisory and its clients. I know the Directors all share my excitement in welcoming Logie to the Board, and to seeing Mike and Logie work together as a team."
Under Mike Hankin's leadership, the firm has grown from overseeing client assets of $2 billion in 1998 to now almost $170 billion – representing an annualized growth rate of 17%. Today, the firm's clients are served by nearly 1,000 colleagues located in 14 offices across the United States, a significant office in London and strategic bases in Frankfurt, Singapore and Tokyo. The firm's clients – a collection of individuals, families, nonprofits, charities, institutions and financial intermediaries – are located in 51 countries and in every U.S. state. Brown Advisory also manages meaningful fund platforms – private funds, mutual funds and now ETFs – in the U.S., as well as platforms outside of the U.S. in Ireland, Bermuda and the Cayman Islands. Over the past ten years, the firm's client-retention rate exceeds 98% through its commitment to deliver first-rate investment performance, thoughtful strategic advice and the highest level of service for clients.
Quintin Ings-Chambers will take over as Head of the International Business. Quintin joined Brown Advisory in 2012 as Head of the firm's International Private Client and Charity business. He has over 25 years of investment industry experience. Prior to joining Brown Advisory, he served as an Investment Director at SG Hambros and as a Director in the private client and charity group of Baring Asset Management. Quintin will report into Logie Fitzwilliams.
About Brown Advisory
Brown Advisory is an independent investment management and strategic advisory firm committed to providing its clients with a combination of investment performance, strategic advice and the highest level of service. Brown Advisory has been a private and independent firm since 1998. Today, the firm has more than 950 colleagues – each with an equity interest – serving private clients and institutions in over 50 countries from 18 offices globally and is responsible for approximately US$170 billion in assets for private and institutional clients and charities as of December 31, 2024. The firm's colleague equity ownership, experienced investment professionals and client-first culture help to make a material difference in the lives of its clients. For more information, please visit www.brownadvisory.com.
Media Contacts |
Dukas Linden Public Relations (US) | Cardew Group (International) |
Stephanie Dressler: +1 949 269 2535 | Tom Allison: +44 7789 998 020 |
Email: brown@dlpr.com | Tania Wild: +44 7425 536 90 |
| Email: BrownAdvisory@cardewgroup.com |
Media Contacts
Dukas Linden Public Relations (US)
Cardew Group (International)
Stephanie Dressler: +1 949 269 2535
Tom Allison: +44 7789 998 020
Email: brown@dlpr.com
Tania Wild: +44 7425 536 90
Email: BrownAdvisory@cardewgroup.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Brown Advisory Appoints Logie Fitzwilliams Co-CEO to Serve Alongside Long-Time CEO Mike Hankin
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- International bookings to 16 North American host cities surge nearly 70% year-on-year
- Japan's travel demand explodes +250%, more than double the growth rate of any European nation
- Mexican hotel bookings for Monterrey up 40X, Guadalajara up 12X, Mexico City up +150%.
MEXICO CITY, June 9, 2026 /PRNewswire/ -- A major football tournament spanning the United States, Canada and Mexico (11 June – 19 July) is set to drive a surge in international travel to North America this summer, with Trip.com booking data revealing year-on-year growth of nearly 70% across the 16 host cities.
As football fans across Asia-Pacific and Europe commit to their summer plans months in advance, the data paints a vivid picture of where travellers are going, how long they are staying, and exactly what sort of trip they are on.
The Football Effect: Demand Nearly Doubles in June Versus July
The scale of football-driven travel demand becomes clear when the two tournament windows are compared directly. During the Group Stage period, total international bookings to host cities are up almost 70% year-on-year. By the Knockout Rounds, that growth rate falls to around 40%, still substantial, but a sharp contrast that reflects the concentrated urgency of fans following their national teams during the opening weeks of competition.
The Group Stage is the must-travel moment. Fans are not waiting to see how their teams perform. They are booking early, decisively, and around the fixtures that matter most to them.
Japan Leads the World
No market tells the 2026 story more dramatically than Japan. Japanese fans are booking flights to host cities at a rate +250% year-on-year for the Group Stage, more than two and a half times the volume of the previous year and more than double the growth rate of any European nation in the same period. Even for the Knockout Rounds, Japan records over +100% growth, the highest of any market analysed.
This is not a general holiday demand dressed up in football colours. It is fixture-following travel at its purest. Japan's Group Stage matches are scheduled across Dallas and Monterrey, and the booking data mirrors this precisely. Dallas is Japan's single most-booked host city for flights in the Group Stage, a city that barely registered on the Japanese outbound travel map twelve months ago. By the Knockout Rounds, when fixtures shift, Los Angeles becomes Japan's top destination.
The Japan story does not stop at flight bookings. Japanese travellers are also the most adventurous when it comes to itinerary planning. Over 30% of Japanese Group Stage travellers book more than one host city, the highest multi-city rate of any market by a significant margin. Close to 10% cross two or more host countries during the Group Stage, a direct consequence of Japan's fixtures being distributed across North America.
Japan's top multi-city pairings during the Group Stage tell the story clearly: Dallas + Los Angeles, Dallas + Monterrey and Mexico City + Monterrey. These are not sightseeing routes but carefully planned travel itineraries around match schedules.
The Mexican Cities: The Less Talked About Accommodation Story
While US and Canadian host cities attract predictable attention, the Mexican venues Guadalajara, Mexico City and Monterrey are generating some exciting booking results across the tournament.
Monterrey's hotel bookings are up over 40X year-on-year during the Group Stage. Guadalajara is up over 10X. Mexico City is up over 150%. These are not incremental gains but represent a near-total transformation of international accommodation demand in cities that were barely on the inbound travel radar before.
The driver is fixture scheduling. Japan, South Korea, and Australia's schedules are drawing fans into a North American travel corridor that extends deep into Mexico.
Dallas tells a complementary story from the US side. Hotel bookings in Dallas are up by more than 1400% during the Group Stage, driven overwhelmingly by Japanese and Korean demand.
The Football Road Trip Is a Myth
Despite the romance of a cross-continental football adventure, the data tells a more pragmatic story. The majority of fans book travel to just one host destination per trip.
Multi-market travel is highest among Japanese fans in the Group Stage and lowest among South Korean fans in the Knockout Rounds.
In every other market and period, single-market trips dominate, with travellers focusing on 1 or more cities within a single North American country.
Lead Times and Loyalty: The Forward Planners vs. The Late Deciders
The gap in booking behaviour between the Group Stage and the Knockout Round is fascinating. Travelling fans booking for July, the later, more uncertain tournament phase, are planning further in advance than those booking for June.
For the Group Stage, flight booking lead times across markets range from 80 to 95 days. For the Knockout Rounds, the same markets are booking 96 to 127 days out.
Germany leads both periods, booking hotels an average of 138 days before travel. That's nearly five months in advance of a match whose participants are not yet confirmed.
This pattern suggests that Knockout Round travellers represent a highly committed segment, with fans hoping their team will advance. Attractions bookings tend to show the opposite trend, with shorter lead times across all markets, suggesting fans finalise their non-football plans on a wait-and-see basis.
Beyond the Stadiums: What Fans Are Doing When the Final Whistle Blows
The most-booked attraction is Universal Studios Hollywood, which tops the rankings. The Empire State Building, Rockefeller Centre, and the American Museum of Natural History dominate New York bookings, while Japanese travellers show a distinct appetite for Broadway, with Wicked and Aladdin the Musical both featuring in the top ten attractions overall.
Trip Duration: From Short Breaks to Extended Holidays
Average trip lengths vary dramatically by market. Japanese travellers take the shortest trips, averaging just 8 days in the Group Stage and 11 days in the Knockout Rounds, reflecting a fixture-focused, time-efficient approach. Spanish fans take the longest, averaging 24 days in the Group Stage and 17 days in July.
Australian fans average 23 days in the Group Stage before falling to 18 days in July. French fans remain consistent at 18 days across both periods. The relative stability of European trip durations across both windows suggests that these travellers are building fixed-length North American itineraries centred on football.
Hotel Preferences: Budget Dominates, But Premium Emerges in July
Across most markets, 3-star and 4-star hotels account for the vast majority of bookings, with 5-star demand showing single-digit growth. Japan is the most budget-conscious, with over 61% of Group Stage hotel bookings at the 3-star level. South Korea is the most luxury-oriented in the Group Stage.
In the Knockout Rounds, 5-star demand increases across almost every market compared to the Group Stage. France leads the way with the largest increase in 5-star hotel bookings.
New York dominates as the preferred city for 4-star and 5-star bookings across the majority of markets in both periods, cementing its status as the tournament's prestige destination.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
- International bookings to 16 North American host cities surge nearly 70% year-on-year
- Japan's travel demand explodes +250%, more than double the growth rate of any European nation
- Mexican hotel bookings for Monterrey up 40X, Guadalajara up 12X, Mexico City up +150%.
MEXICO CITY, June 9, 2026 /PRNewswire/ -- A major football tournament spanning the United States, Canada and Mexico (11 June – 19 July) is set to drive a surge in international travel to North America this summer, with Trip.com booking data revealing year-on-year growth of nearly 70% across the 16 host cities.
As football fans across Asia-Pacific and Europe commit to their summer plans months in advance, the data paints a vivid picture of where travellers are going, how long they are staying, and exactly what sort of trip they are on.
The Football Effect: Demand Nearly Doubles in June Versus July
The scale of football-driven travel demand becomes clear when the two tournament windows are compared directly. During the Group Stage period, total international bookings to host cities are up almost 70% year-on-year. By the Knockout Rounds, that growth rate falls to around 40%, still substantial, but a sharp contrast that reflects the concentrated urgency of fans following their national teams during the opening weeks of competition.
The Group Stage is the must-travel moment. Fans are not waiting to see how their teams perform. They are booking early, decisively, and around the fixtures that matter most to them.
Japan Leads the World
No market tells the 2026 story more dramatically than Japan. Japanese fans are booking flights to host cities at a rate +250% year-on-year for the Group Stage, more than two and a half times the volume of the previous year and more than double the growth rate of any European nation in the same period. Even for the Knockout Rounds, Japan records over +100% growth, the highest of any market analysed.
This is not a general holiday demand dressed up in football colours. It is fixture-following travel at its purest. Japan's Group Stage matches are scheduled across Dallas and Monterrey, and the booking data mirrors this precisely. Dallas is Japan's single most-booked host city for flights in the Group Stage, a city that barely registered on the Japanese outbound travel map twelve months ago. By the Knockout Rounds, when fixtures shift, Los Angeles becomes Japan's top destination.
The Japan story does not stop at flight bookings. Japanese travellers are also the most adventurous when it comes to itinerary planning. Over 30% of Japanese Group Stage travellers book more than one host city, the highest multi-city rate of any market by a significant margin. Close to 10% cross two or more host countries during the Group Stage, a direct consequence of Japan's fixtures being distributed across North America.
Japan's top multi-city pairings during the Group Stage tell the story clearly: Dallas + Los Angeles, Dallas + Monterrey and Mexico City + Monterrey. These are not sightseeing routes but carefully planned travel itineraries around match schedules.
The Mexican Cities: The Less Talked About Accommodation Story
While US and Canadian host cities attract predictable attention, the Mexican venues Guadalajara, Mexico City and Monterrey are generating some exciting booking results across the tournament.
Monterrey's hotel bookings are up over 40X year-on-year during the Group Stage. Guadalajara is up over 10X. Mexico City is up over 150%. These are not incremental gains but represent a near-total transformation of international accommodation demand in cities that were barely on the inbound travel radar before.
The driver is fixture scheduling. Japan, South Korea, and Australia's schedules are drawing fans into a North American travel corridor that extends deep into Mexico.
Dallas tells a complementary story from the US side. Hotel bookings in Dallas are up by more than 1400% during the Group Stage, driven overwhelmingly by Japanese and Korean demand.
The Football Road Trip Is a Myth
Despite the romance of a cross-continental football adventure, the data tells a more pragmatic story. The majority of fans book travel to just one host destination per trip.
Multi-market travel is highest among Japanese fans in the Group Stage and lowest among South Korean fans in the Knockout Rounds.
In every other market and period, single-market trips dominate, with travellers focusing on 1 or more cities within a single North American country.
Lead Times and Loyalty: The Forward Planners vs. The Late Deciders
The gap in booking behaviour between the Group Stage and the Knockout Round is fascinating. Travelling fans booking for July, the later, more uncertain tournament phase, are planning further in advance than those booking for June.
For the Group Stage, flight booking lead times across markets range from 80 to 95 days. For the Knockout Rounds, the same markets are booking 96 to 127 days out.
Germany leads both periods, booking hotels an average of 138 days before travel. That's nearly five months in advance of a match whose participants are not yet confirmed.
This pattern suggests that Knockout Round travellers represent a highly committed segment, with fans hoping their team will advance. Attractions bookings tend to show the opposite trend, with shorter lead times across all markets, suggesting fans finalise their non-football plans on a wait-and-see basis.
Beyond the Stadiums: What Fans Are Doing When the Final Whistle Blows
The most-booked attraction is Universal Studios Hollywood, which tops the rankings. The Empire State Building, Rockefeller Centre, and the American Museum of Natural History dominate New York bookings, while Japanese travellers show a distinct appetite for Broadway, with Wicked and Aladdin the Musical both featuring in the top ten attractions overall.
Trip Duration: From Short Breaks to Extended Holidays
Average trip lengths vary dramatically by market. Japanese travellers take the shortest trips, averaging just 8 days in the Group Stage and 11 days in the Knockout Rounds, reflecting a fixture-focused, time-efficient approach. Spanish fans take the longest, averaging 24 days in the Group Stage and 17 days in July.
Australian fans average 23 days in the Group Stage before falling to 18 days in July. French fans remain consistent at 18 days across both periods. The relative stability of European trip durations across both windows suggests that these travellers are building fixed-length North American itineraries centred on football.
Hotel Preferences: Budget Dominates, But Premium Emerges in July
Across most markets, 3-star and 4-star hotels account for the vast majority of bookings, with 5-star demand showing single-digit growth. Japan is the most budget-conscious, with over 61% of Group Stage hotel bookings at the 3-star level. South Korea is the most luxury-oriented in the Group Stage.
In the Knockout Rounds, 5-star demand increases across almost every market compared to the Group Stage. France leads the way with the largest increase in 5-star hotel bookings.
New York dominates as the preferred city for 4-star and 5-star bookings across the majority of markets in both periods, cementing its status as the tournament's prestige destination.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
Global Football Tournament Drives Travel Surge, with Group Stage Booking Growth Nearly Double Knockout Round's: Trip.com Data
