AWE Celebrates 20 Years of Achievements with Stakeholders

A New Era of Premier Events unveiled

Diverse Opportunities for Hong Kong showcased

HONG KONG, Jan. 17, 2025 /PRNewswire/ -- To commemorate its 20th anniversary, AsiaWorld-Expo (AWE) hosted a grand Banquet and Ceremony on 15^th January 2025. As a premier conference and exhibition centre in the Asia-Pacific region, AWE unveiled a series of large-scale international events during the ceremony, heralding the arrival of many more visitors and the stimulation of local business markets to inject new energy into Hong Kong's economy. The dinner was attended by an impressive assembly of leaders from both the political and business worlds, along with industry fellows, all of whom gathered to celebrate this significant milestone for AWE. Attendees were thrilled to learn about the series of exciting events scheduled for the year ahead, creating an atmosphere of great enthusiasm.

John Lee, the Chief Executive of the Hong Kong Special Administrative Region, conveyed his congratulatory message through a video, recognising AWE's contribution to the city's overall economy. He highlighted that AWE has successfully attracted participants from around the globe by hosting a multitude of large-scale activities, reinforcing Hong Kong's status as a hub for iconic events. This has not only facilitated talent and business exchanges across various sectors, but also boosted the tourism, hospitality, retail, entertainment and transportation industries, contributing significantly to Hong Kong's economy.

Michael Wong, the Deputy Financial Secretary, was guest of honour at the ceremony. He was joined by Simon Li, Chairman of AsiaWorld-Expo; Fred Lam, Chairman of the Airport Authority Hong Kong; Vivian Cheung, Acting CEO of the Airport Authority Hong Kong; and Irene Chan, CEO of AsiaWorld-Expo, to officiate the celebration's lighting ceremony. 

In his speech, AWE Chairman Simon Li noted that AWE is facing intense competition in Asia as well as various economic challenges following the pandemic. However, he emphasised that his team had remained steadfast, proactively participating in international events to seize global opportunities. The team has consistently demonstrated its commitment to driving economic development in Hong Kong, having hosted over 330 major events in 2024, thereby reinforcing Hong Kong's status as a premier destination for large-scale events.

CEO Irene Chan announced that a series of international events would be hosted at the venue for the first time in 2025. Among these is the "Longines Hong Kong International Horse Show", Asia's first version replicating the 50-year established London show, which is renowned as one of the world's most prestigious indoor equestrian events. Additionally, there will be the inaugural "Routes World 2025", an international conference for the aviation sector, along with "Airspace Asia Pacific 2025" which is also the first in the city. The venue will also feature the large-scale convention-cum-exhibition "Connect Marketplace Hong Kong" and "UFI Global Congress" for the MICE industry. Four leading technology-focused exhibitions will also be held concurrently, including "Build4Asia 2025", "The Battery Show Asia", "Mobility Tech Asia" and the brand-new "Data Center Asia". This comprehensive line-up of events at AWE is set to attract a substantial number of business travellers to the city, injecting further momentum into the local economy.

The celebratory event vividly showcased AWE's successful hosting of numerous international exhibitions, conferences, cultural events, and entertainment activities since its opening. A series of striking light boxes highlighted significant milestones from the past 20 years, including the relocation of the China Sourcing Fair, organised by Global Sources, from Shanghai to Hong Kong in 2006; the exhibition "The River of Wisdom – Animated Version of the Riverside Scene at Qing Ming Festival", which attracted over 900,000 visitors in 2010; Madonna's Hong Kong concert in 2016; the iconic musical "The Lion King" in 2019; and the inaugural "Super Terminal Expo" in 2024.

Another captivating feature was the giant "Wall of Stars", created with signatures from over 200 international superstars who have performed at AWE. This wall not only commemorates countless spectacular moments, but also symbolises AWE's ongoing commitment to serving as a prominent stage for international concerts and performances.

The dinner event featured a vibrant array of activities, including a special video series entitled "Little Screws", in which employees from various departments shared insights and amusing anecdotes behind large-scale events. This lively presentation effectively conveyed the theme "Outstanding Staff (the Little Screws), Achieving Great Events". Another highlight was a sand art performance presented by Snow Chung, President of the Hong Kong Sand Painting Association. Her delicate artistry infused the evening with a creative atmosphere, captivating the audience while symbolising the many achievements of the AWE team, who have built a significant reputation in the industry through years of unwavering effort. The programme also included a game that offered a wonderful prize — a 2025 Mega Event Pass. Winners received a pair of tickets to any public event held at AWE throughout the year!

To celebrate the significant milestone of its 20^th anniversary, the marketing campaign of the year is themed "Explore All in AWE", reflecting the venue's position as an inspirational hub for a world of dazzling discoveries and endless opportunities. Throughout 2025, AWE will welcome a series of distinctive exhibitions, a lineup of superstar concerts making their debut in Hong Kong, and other thrilling performances. This marks the beginning of an even more prosperous year for AWE.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AWE Celebrates 20 Years of Achievements with Stakeholders

Beyond Storage. Redefining Carry.

SHENZHEN, China, Aug. 26, 2026 /PRNewswire/ -- Aulumu is expanding its magnetic ecosystem beyond the smartphone and into Urban Transit with the introduction of the B01 Urban Transit Gear Sling Bag and the B02 Urban Quick-Access Phone Sling Bag.

Designed as part of aulumu's Urban Gear Series - Mag Mount Bag Line, the two new sling bags rethink the role of a daily carry bag. Instead of simply keeping a smartphone hidden inside a compartment, both B01 and B02 place the phone within immediate reach through aulumu's proprietary Detachable Magnetic Metal Compartment—bringing quick access, modular functionality, and technical design into everyday urban movement.

From Storage to Access

Traditional sling bags are primarily designed around one idea: carry more.

aulumu approaches the problem differently.

With B01 and B02, frequently used items—most importantly the smartphone—are designed to remain accessible without requiring users to open the main compartment. The quick-access system allows users to grab, use, and snap the phone back into place, creating a more fluid interaction between the wearer, their device, and their everyday gear.

The detachable magnetic compartment can also be installed or removed as needed, extending the functionality of the bags while connecting them to aulumu's broader magnetic ecosystem.

This approach embodies aulumu's design philosophy:

Beyond Storage. Redefining Carry.

B01: Built for the Full Day

The B01 Urban Transit Gear Sling Bag is designed for everyday city movement, commuting, city exploration, and longer urban trips.

Its expandable storage moves from 2.5L to 3.5L, providing room for a broader range of everyday essentials, including a phone, power bank, gadgets, cards, keys, and other personal gear. Multiple compartments help organize different items while an adjustable shoulder strap allows the bag to adapt to different carrying positions and situations.

The result is a sling bag designed not merely around storage capacity, but around the rhythm of urban life—from commuting and navigation to payments, photography, and spontaneous city walks.

Its technical character is reinforced by X-Pac functional fabric, offering a lightweight, waterproof, wear-resistant, and tear-resistant construction, while a Fidlock magnetic buckle combines magnetic guidance with mechanical locking for quick and stable fastening. YKK zippers complete the hardware package for everyday use.

B02: Less to Carry, More Within Reach

Where B01 is designed for a full day of urban carry, the B02 Urban Quick-Access Phone Sling Bag takes a more minimalist approach.

With an approximately 0.3L capacity, B02 is designed around the essentials: a phone, passport, cards, and other small everyday items. Its compact profile makes it suited to short trips, travel, concerts, shopping, sightseeing, commuting, and city walks where carrying a larger bag simply isn't necessary.
The same detachable magnetic phone compartment gives B02 its defining functionality, keeping the smartphone immediately accessible while maintaining a lightweight and compact form factor.

Technical Materials Meet Urban Design

Both bags share aulumu's equipment-inspired design language.

The X-Pac fabric brings a technical aesthetic and diamond-patterned texture, while Fidlock magnetic buckles, YKK zippers, and exposed metal hardware emphasize functionality rather than decoration.
Rather than treating the bag as a separate accessory, aulumu designed B01 and B02 to become part of the wearer's overall outfit and EDC setup. The adjustable crossbody configuration allows each bag to integrate into different outfits and everyday scenarios, from urban commuting to travel and city exploration.

Extending the aulumu Magnetic Ecosystem

B01 and B02 also represent an expansion of aulumu's magnetic ecosystem into a new category: Urban Transit

Compatible aulumu magnetic accessories can be incorporated into the setup, allowing users to build a more modular relationship between their smartphone, accessories, and carry system. For B01, the ecosystem can be paired with accessories such as the G09 or M10, creating a connected EDC configuration rather than a collection of isolated products.

The result is a new interpretation of the everyday sling bag—one that combines quick access, modularity, technical materials, practical storage, and equipment-inspired aesthetics.

With B01 and B02, aulumu is taking its magnetic design philosophy beyond the phone and into the way people move through the city.

About aulumu

Founded in 2022, aulumu is a design brand focused on high-performance gear, drawing inspiration from the functional aesthetics of cyberpunk and the philosophical roots of ancient Greek thought. Since its inception, the brand has launched dozens of digital accessory products, secured multiple utility and invention patents, and received the 2025 Red Dot Design Award. Today, aulumu products serve hundreds of thousands of users across more than 20 countries and regions, positioning the brand as a growing presence in the global high-performance accessories market.

For more information, visit: https://aulumu.com/, or follow aulumu on Instagram: https://www.instagram.com/aulumu_official/ 

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Aulumu Redefines Urban Transit with Its New B01/B02 Urban Gear Sling Bags