Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers
HONG KONG, Jan. 22, 2025 /PRNewswire/ -- The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the "Support Scheme"), organized by Hong Kong Association of Interactive Marketing ("HKAIM"), and supported by the Cultural and Creative Industries Development Agency ("CCIDA") of the Government of the Hong Kong Special Administrative Region ("HKSAR Government") as the lead sponsor, has been nurturing local digital advertising start-ups since its inception in 2018. By providing funding and professional training, the Support Scheme enables these start-ups to design bespoke digital advertising campaigns for local emerging writers, promoting their designated works. The initiative fosters cross-sectoral collaboration between emerging writers, the publishing industry, and the digital advertising industry, creating more opportunities for growth and development.
Entering its 7th edition, the Support Scheme received overwhelming response to its call for applications which was closed in late 2024, with 50 digital advertising start-ups and 21 emerging writers. The HKAIM has selected among the applicants and paired up 12 teams, each comprises a digital advertising start-up and an emerging writer. The designated books of applied emerging writers cover a wide range of topics, including education, sports, spirituality, history, music, counseling, science, workplace, comics, picture books, and more. The diversity would stimulate more creativities from the digital advertising start-ups as they plan the related campaigns.
The HKAIM successfully kicked off the 7th Support Scheme with a Launch Ceremony at Seminar Hall, Xiqu Centre on 20 January. Mr. Alex So, Head (Multi-media) of CCIDA, was invited to be the Guest of Honor. Along with him, Chairman of the HKAIM Mr. Francis Fong and Vice Chairman of Hong Kong Publishing Federation Mr. William So launched this year's Support Scheme by announcing the 12 participating teams. (Full list below)
Each digital advertising start-up will receive a subsidy of up to HK$260,000 to design, plan and execute a digital advertising campaign for the designated book of the matched emerging writer. In addition, the HKAIM will provide training by industry experts, helping them to improve the creative concept and execution of their digital advertising campaigns. The Support Scheme not only creates an opportunity for the digital advertising and publishing industries to collaborate, it also promotes Chinese books through viral digital campaigns and cultivates a more robust reading culture.
In addition, the HKAIM will promote the participating digital advertising startups and emerging writers along with the selected books through a wide range of promotion channels including the Support Scheme's official website, internet, social media, etc. For the 11 digital advertising projects created under last year's (the 6th) Support Scheme, the campaigns reached nearly 19.56 million people, with nearly 1.33 million engagements, and almost 7.38 million views, successfully bringing attention to the selected books by the emerging writers, and delivering accurate messages from the books to the target audience, creating more opportunities for readers and emerging writers to interact and communicate. The HKAIM is optimistic that this year's Support Scheme will achieve similarly stellar results.
The HKAIM will also host a booth at Hong Kong Book Fair 2025 in July to showcase the 12 digital advertising campaigns and the designated books. The Digital Advertising Design (for Publishing) Awards Competition and Presentation Ceremony will also be scheduled to recognize the best digital advertising campaign among the 12 as determined by industry experts. The "My Favourite Digital Advertising (for Publishing) Award" based on public voting, will also be presented at the ceremony. The Presentation Ceremony will highlight digital advertising campaigns as well as recognize the efforts of the participating teams.
The HKAIM will post regular updates about the Support Scheme and the 12 teams on our official website and Facebook page. For more details about the Support Scheme, please visit:
Official website: www.digiad.hk
Facebook page: www.facebook.com/AdxPub
Instagram page: www.instagram.com/adxpub_hk
Organizer: The Hong Kong Association of Interactive Marketing
Lead Sponsor: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
The 12 selected pairs of digital advertising start-ups and emerging writers for the 7th Support Scheme are listed in alphabetical order (according to Start-up) as follows: |
|
| Local Digital Advertising Start-up (ENG) | Local Digital Advertising Start-up (CHI) | Publisher | Local New and Emerging Writers (English Name) | Designated Book (Chinese Title) | Designated Book (English Title, if any) |
1 | At This Moment | n/a | Breakthrough Limited | Wing Yuek Ching | é¡äºº1.5 | One Half |
2 | FROM THE TOP PRODUCTION LIMITED | 優本製作有é™å…¬å¸ | Boaz International Education Institute Limited | Chan Cheuk Ki Twiggy, Shum Yin Wah | 我ä¸æ˜¯ç¬¨ç¬¨ | n/a |
3 | Gain Tune International Limited | 德通國際有é™å…¬å¸ | SYRT Academy Company Limited | Yu Wing Kong, Steve | 招募之RD | Recruit to RD |
4 | Hungerr Universe Limited | 哼嘎制作有é™å…¬å¸ | Ming's Readers Publisher | Lai Wai Hang, Li Lo | MBTI人際探險——ä¸åŒæ€§æ ¼é¡žåž‹ä¸€èµ·ç”Ÿæ´»ï¼Œè¦å¦‚何相處？ | n/a |
5 | Kangaroll Creative | n/a | HKEJ Publishing Limited | Cheung Ching Fung | 港人防ç½å¿…修科 | n/a |
6 | Moisland | 無島 | City University of Hong Kong Press | Lin Ka Chun | 被éºå¿˜çš„é¦™æ¸¯ç®¡æ¨‚å² | The Forgotten History of Wind Bands in Hong Kong |
7 | Nine Nine Digital | n/a | Sun Ya Publications (HK) Limited | Leung Tim | 未來科å¸æ‹¯æ•‘隊3：碧月薄è·å¤§è¬Žåœ˜ | Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint |
8 | PI Consultancy & Training Company Limited | n/a | Enrich Publishing Limited | Miss Heart | æ ¡åœ’ç™‚å¿ƒå®¤2——自主情緒‧實ç¾çœŸæˆ‘ | n/a |
9 | Ripple Vision | æ¼£æ¼ªæ˜ ç•« | Quire Limited | Cheung Yu Ting (Ar Yu) | éˆé‚ä¸è½‰ç«™ | SOULTOPIA |
10 | Storeroom No.9 | 玖號士多房 | Lokrazy Plus Design | Kwan Wai Lok (Nalok.lok) | å¯ä»¥çµ¦æˆ‘/ä½ ä¸€æ¬¡æ©Ÿæœƒå—Ž? | One Chance? One Chance. |
11 | Studio120 | 120工作室 | Chinese Christian Literature Council Ltd | Cheung Ka Yan | 神在野——香港山野éˆæ€ä¹‹æ—… | God in the wild: Awakening Spirituality in the nature of Hong Kong |
12 | Tinysotiny.co Limited | n/a | Cosmos Books Limited | Tsang, Mo-suet Musette Faye | çš„çš„æ’æ’開飯啦 | n/a |
The 12 selected pairs of digital advertising start-ups and emerging writers for the 7th Support Scheme are listed in alphabetical order (according to Start-up) as follows:
Local Digital Advertising Start-up (ENG)
Local Digital Advertising Start-up (CHI)
Publisher
Local New and Emerging Writers (English Name)
Designated Book (Chinese Title)
Designated Book (English Title, if any)
1
At This Moment
n/a
Breakthrough Limited
Wing Yuek Ching
é¡äºº1.5
One Half
2
FROM THE TOP PRODUCTION LIMITED
優本製作有é™å…¬å¸
Boaz International Education Institute Limited
Chan Cheuk Ki Twiggy,
Shum Yin Wah
我ä¸æ˜¯ç¬¨ç¬¨
n/a
3
Gain Tune International Limited
德通國際有é™å…¬å¸
SYRT Academy Company Limited
Yu Wing Kong, Steve
招募之RD
Recruit to RD
4
Hungerr Universe Limited
哼嘎制作有é™å…¬å¸
Ming's Readers Publisher
Lai Wai Hang,
Li Lo
MBTI人際探險——ä¸åŒæ€§æ ¼é¡žåž‹ä¸€èµ·ç”Ÿæ´»ï¼Œè¦å¦‚何相處？
n/a
5
Kangaroll Creative
n/a
HKEJ Publishing Limited
Cheung Ching Fung
港人防ç½å¿…修科
n/a
6
Moisland
無島
City University of Hong Kong Press
Lin Ka Chun
被éºå¿˜çš„香港管樂å²
The Forgotten History of Wind Bands in Hong Kong
7
Nine Nine Digital
n/a
Sun Ya Publications (HK) Limited
Leung Tim
未來科å¸æ‹¯æ•‘隊3：碧月薄è·å¤§è¬Žåœ˜
Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint
8
PI Consultancy & Training Company Limited
n/a
Enrich Publishing Limited
Miss Heart
æ ¡åœ’ç™‚å¿ƒå®¤2——自主情緒‧實ç¾çœŸæˆ‘
n/a
9
Ripple Vision
æ¼£æ¼ªæ˜ ç•«
Quire Limited
Cheung Yu Ting (Ar Yu)
éˆé‚ä¸è½‰ç«™
SOULTOPIA
10
Storeroom No.9
玖號士多房
Lokrazy Plus Design
Kwan Wai Lok
(Nalok.lok)
å¯ä»¥çµ¦æˆ‘/ä½ ä¸€æ¬¡æ©Ÿæœƒå—Ž?
One Chance? One Chance.
11
Studio120
120工作室
Chinese Christian Literature Council Ltd
Cheung Ka Yan
神在野——香港山野éˆæ€ä¹‹æ—…
God in the wild: Awakening Spirituality in the nature of Hong Kong
12
Tinysotiny.co Limited
n/a
Cosmos Books Limited
Tsang, Mo-suet Musette Faye
çš„çš„æ’æ’開飯啦
n/a
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The 7th "HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme"
|
LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
