SYDNEY, Jan. 24, 2025 /PRNewswire/ -- Temu has been ranked the fastest-growing website in Australia, according to Similarweb's 2025 Digital 100 Australia report, with a 72% increase in unique visitors year-over-year.
The online marketplace leads the rankings, which measure the top 250 websites across various categories, followed by property.com.au and chatgpt.com, ranked second and third, respectively.
"We sincerely thank our customers for their continued support and for choosing our value-focused e-commerce," a Temu spokesperson said. "We are committed to continuously enhancing our platform to provide greater value for our customers."
Temu's rapid growth extends beyond web traffic. It was also the most downloaded iPhone app in Australia for 2024, according to Apple, and the only shopping app in the top 10 free apps on the App Store. Globally, Temu holds the top spot in 25 markets across more than 30 countries and regions with official Apple rankings, including the U.S., UK, and South Korea.
Central to Temu's growing popularity is its direct-from-factory model, which connects shoppers directly with manufacturers. By eliminating intermediaries and their associated costs, the platform offers competitive pricing while maintaining operational efficiency.
Since entering the Australian market in March 2023, Temu has actively listened to feedback from stakeholders and adapted its offerings to better meet consumer needs. In 2024, the platform enabled qualified sellers to manage logistics and ship products directly from Australian warehouses, cutting delivery times to as fast as one business day. This initiative expanded product variety and significantly improved service for local customers.
Despite being just over two years old, Temu has expanded to more than 80 markets, including Oceania, the Americas, Europe, the Middle East, Africa, and Asia. To further enhance its service, Temu has introduced local fulfillment services and begun recruiting local sellers in some markets, such as the U.S., UK, Germany, France, and Japan. These efforts aim to broaden its product selection and improve delivery efficiency.
In Europe, the company estimates that up to 80% of its business could stem from its local-to-local model. This approach not only allows sellers to better serve domestic markets but also provides opportunities to reach new customers across regions through Temu's platform.
About Temu:
Temu is an online marketplace that connects consumers with millions of sellers, manufacturers, and brands around the world with the mission to empower them to live their best lives. Launched in the U.S. in September 2022, Temu is committed to offering the most affordable quality products to enable consumers and sellers to fulfill their dreams in an inclusive environment.
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Temu Tops Similarweb's Fastest-Growing Websites List in Australia
LONDON, Sept. 6, 2026 /PRNewswire/ -- Malaysia has earned major international recognition after Education Malaysia Global Services (EMGS) won the Student Support Award at The PIEoneer Awards 2026 for the International Student Arrival Centre (ISAC), the world's first and the only one dedicated arrival centre for international students located before immigration clearance at the Malaysian international airports.
The award was presented on 4 September at London's historic Guildhall during the 10th anniversary of The PIEoneer Awards 2026, widely regarded as the 'Oscars of international education'. It was received by EMGS Chairman Datuk Ahmad Shalimin Ahmad Shaffie and Chief Executive Officer Novie Tajuddin, accompanied by Board Member Dzariman Ibrahim.
A distinguished panel assessed eight student-support initiatives from Canada, Singapore, the United Kingdom and Malaysia. The shortlist included UCAS and the UK Council for International Student Affairs (UKCISA), two long-established institutions in international student support. To be recognised alongside them was an honour; to emerge as the winner is a significant global endorsement of Malaysia's approach.
"This is more than an award for EMGS, it is a proud moment for Malaysia. ISAC shows that a student's experience begins the moment they arrive. Through care, clarity and confidence, Malaysia is setting a new benchmark for international student support", says Datuk Ahmad Shalimin Ahmad Shaffie, Chairman of EMGS.
Operating 24 hours a day at KLIA Terminal 1 and Terminal 2, ISAC welcomes international students before immigration clearance. EMGS personnel provide guidance on immigration procedures, arrival briefings, priority-lane access, airport to campus transportation, welcoming kit and other essential first touch support, making the journey from touchdown to campus smoother and more reassuring.
ISAC was established in April 2018. On 10 February 2026, the Ministry of Higher Education Malaysia and EMGS officially launched the enhanced ISAC at Terminal 1, officiated by the Minister of Higher Education, YB Dato' Seri Diraja Dr. Zambry Abd Kadir, further strengthening Malaysia's student-focused arrival experience at its main international gateway.
"This is only the beginning. This achievement shows the world what Malaysia is capable of delivering when innovation and student care move together. We believe ISAC has set a strong global benchmark and can serve as an example to other countries of what is possible when the international student experience is made a priority. Ultimately, everything we do must deliver meaningful benefits to international students", said Novie Tajuddin, Chief Executive Officer of EMGS.
The win strengthens Malaysia's position not only as a preferred study destination, but as a welcoming, responsive and student-centred global education hub. Malaysia is committed in making Malaysia the preferred education hub for international students globally.
About Education Malaysia Global Services (EMGS)
Education Malaysia Global Services (EMGS) is a an official agency under the Ministry of Higher Education Malaysia. EMGS is the wing responsible for promoting Malaysia as the talent and knowledge hub and the preferred education destination among international students around the world. It is also the principal body that manages the movement of international students in Malaysia, including facilitating visa processing.
About International Student Arrival Centre (ISAC)
ISAC is a dedicated arrival facility established by EMGS to welcome and assist international students entering Malaysia. Located at Kuala Lumpur International Airport (KLIA) Terminals 1 and 2, ISAC provides dedicated support upon arrival, guiding students through the necessary arrival and immigration procedures and ensuring a smooth, organised and welcoming start to their study journey in Malaysia.
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A WORLD-FIRST, NOW A GLOBAL WINNER: EMGS WINS THE PIEoneer STUDENT SUPPORT AWARD 2026 FOR MALAYSIA'S INTERNATIONAL STUDENT ARRIVAL CENTRE
