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Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity

Business

Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity
Business

Business

Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity

2025-01-24 08:00 Last Updated At:08:15

This exclusive film captures stories from around the world to shed light on the purpose of beauty, through the lens of committed documentary director Anastasia Mikova.

SINGAPORE, Jan. 24, 2025 /PRNewswire/ -- Sephora is proud to announce the premiere of its inaugural global film "Beauty & Belonging,", directed by the acclaimed filmmaker Anastasia Mikova. This film was presented at BrandStorytelling at Sundance, offering a profound exploration of beauty and its diverse definitions around the globe.

Watch the film here.

"Beauty & Belonging" is an immersive documentary featuring conversations with over 75 Sephora employees and founders of iconic beauty brands. Filmed over six months across eight countries – Brazil, Canada, China, France, Poland, Thailand, UK and USA, the film explores individual experiences and perspectives on beauty from the importance of a diverse representation in society to embracing ones' authentic beauty. It also includes testimonials from brand founders such as Christine Chang and Sarah Lee from Glow Recipe, Danessa Myricks from Danessa Myricks Beauty, Mario Dedivanovic from Makeup by Mario, Mathilde Thomas from Caudalie, and Akash and Nikita Mehta from Fable & Mane.

Jenny Cheah, Managing Director of Sephora Southeast Asia & Oceania said, "It's truly heartening to see the stories of our employees and brand partners come to life in this film. At Sephora, everything that we do – from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts - is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Beauty & Belonging has succinctly and powerfully captured that essence."

Through this film, Sephora celebrates its passionate worldwide community and reaffirms its commitment to fostering a world of inspiration and inclusion. "Beauty & Belonging" poignantly reflects how society, culture and peers influence our perception of beauty while Sephora's commitment is to welcome everyone for who they truly are and feel. By highlighting the unique personal stories of a diverse group of individuals, the film encapsulates Sephora's core values of inclusion, diversity, and equity, which have been central to the company since its inception.

"It makes me so proud to be a part of Sephora when I watched the film," added Xia Ding, Managing Director of Sephora Greater China. "Our employees are the heartbeat of the organisation, and I am convinced that when they feel empowered to embrace and define their beauty, that will deepen the connection and impact that Sephora has with our customers and partners."

Anastasia and Sephora first met, when Sephora sponsored WOMAN, the immersive exhibition based on "Woman", a film she co-directed with Yann Arthus-Bertrand. Her vision of the world, and her drive to uncover our world's most compelling societal issues by putting peoples' lives at the heart of meaningful storytelling strongly resonated with Sephora's purpose-driven and outward looking culture.  

Anastasia Mikova added, "I've always been fond of meeting people and discovering their stories - what makes them unique, their journeys, and their perspectives on life. At the same time, I love finding the threads that connect us all as humans and the meaning of beauty across cultures is one of them. Throughout the shoot of the movie, I was able to sense how rich, diverse, and sensitive the Sephora community is, but above all these people are part of one big inclusive family."

The film is available on Sephora's YouTube channel and corporate site, Inside Sephora.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

This exclusive film captures stories from around the world to shed light on the purpose of beauty, through the lens of committed documentary director Anastasia Mikova.

SINGAPORE, Jan. 24, 2025 /PRNewswire/ -- Sephora is proud to announce the premiere of its inaugural global film "Beauty & Belonging,", directed by the acclaimed filmmaker Anastasia Mikova. This film was presented at BrandStorytelling at Sundance, offering a profound exploration of beauty and its diverse definitions around the globe.

Watch the film here.

"Beauty & Belonging" is an immersive documentary featuring conversations with over 75 Sephora employees and founders of iconic beauty brands. Filmed over six months across eight countries – Brazil, Canada, China, France, Poland, Thailand, UK and USA, the film explores individual experiences and perspectives on beauty from the importance of a diverse representation in society to embracing ones' authentic beauty. It also includes testimonials from brand founders such as Christine Chang and Sarah Lee from Glow Recipe, Danessa Myricks from Danessa Myricks Beauty, Mario Dedivanovic from Makeup by Mario, Mathilde Thomas from Caudalie, and Akash and Nikita Mehta from Fable & Mane.

Jenny Cheah, Managing Director of Sephora Southeast Asia & Oceania said, "It's truly heartening to see the stories of our employees and brand partners come to life in this film. At Sephora, everything that we do – from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts - is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Beauty & Belonging has succinctly and powerfully captured that essence."

Through this film, Sephora celebrates its passionate worldwide community and reaffirms its commitment to fostering a world of inspiration and inclusion. "Beauty & Belonging" poignantly reflects how society, culture and peers influence our perception of beauty while Sephora's commitment is to welcome everyone for who they truly are and feel. By highlighting the unique personal stories of a diverse group of individuals, the film encapsulates Sephora's core values of inclusion, diversity, and equity, which have been central to the company since its inception.

"It makes me so proud to be a part of Sephora when I watched the film," added Xia Ding, Managing Director of Sephora Greater China. "Our employees are the heartbeat of the organisation, and I am convinced that when they feel empowered to embrace and define their beauty, that will deepen the connection and impact that Sephora has with our customers and partners."

Anastasia and Sephora first met, when Sephora sponsored WOMAN, the immersive exhibition based on "Woman", a film she co-directed with Yann Arthus-Bertrand. Her vision of the world, and her drive to uncover our world's most compelling societal issues by putting peoples' lives at the heart of meaningful storytelling strongly resonated with Sephora's purpose-driven and outward looking culture.  

Anastasia Mikova added, "I've always been fond of meeting people and discovering their stories - what makes them unique, their journeys, and their perspectives on life. At the same time, I love finding the threads that connect us all as humans and the meaning of beauty across cultures is one of them. Throughout the shoot of the movie, I was able to sense how rich, diverse, and sensitive the Sephora community is, but above all these people are part of one big inclusive family."

The film is available on Sephora's YouTube channel and corporate site, Inside Sephora.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity

Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity

T. Rowe Price Investment Management, Inc. and Braidwell LP participate as new investors

Stephen Williams, MD, Ph.D. joins as Chief Scientific Officer

Rebecca Chambers and Frank Witney, Ph.D. appointed to Board of Directors

FREMONT, Calif., Jan. 12, 2026 /PRNewswire/ -- Alamar Biosciences, Inc. ("Alamar"), a leader in precision proteomics dedicated to advancing the early detection of disease, announced the close of an oversubscribed convertible notes financing, bringing in more than $50 million of new capital. Accounts advised by T. Rowe Price Investment Management, Inc. and Braidwell LP joined the financing as new investors. Existing investors, including Illumina Ventures and Sands Capital, also participated. The financing will support the continued commercial advancement of Alamar's precision proteomics platform.

"We deeply appreciate the continued support from our existing investors and are excited to welcome our new partners," said Dr. Yuling Luo, founder, chairman, and chief executive officer of Alamar. "Their confidence in our vision and strategy underscores the transformative potential of our work. This investment will enable us to accelerate innovation and continue to expand the reach of our platform, unlocking the full value of precision medicine and early disease detection."

Leadership and Board Expansion
Alamar also announced key additions to its executive leadership team and board of directors to support the company's continued growth and commitment to operational excellence.

 

 

To further strengthen its scientific leadership, Alamar welcomes Dr. Stephen Williams as Chief Scientific Officer. Steve brings more than three decades of experience in precision medicine and biomarker innovation. He most recently served as Chief Medical Officer at Standard BioTools and SomaLogic, and previously spent 18 years at Pfizer in senior leadership roles. A recognized leader in the scientific community, he has served on the NIH National Advisory Council for Biomedical Imaging and Bioengineering, helped launch the Alzheimer's Disease Neuroimaging Initiative, and co-founded the FDA-FNIH-PhRMA Biomarker Consortium.

Alamar has also appointed Rebecca Chambers and Dr. Frank Witney as directors to its board. Rebecca, Chief Financial Officer at Veracyte, brings deep financial and healthcare leadership experience from her current role as well as previous positions at Outset Medical, Illumina, Myriad Genetics and Life Technologies. Frank, an operating partner at Ampersand Capital Partners, adds over three decades of life sciences leadership experience, including serving as President and CEO of Affymetrix and Dionex Corporation, and currently sits on the boards of Revvity, Cerus Corporation, Standard BioTools, and several private companies.

"I am thrilled to welcome Steve to our leadership team, and Rebecca and Frank to our board of directors," said Dr. Yuling Luo. "Their deep expertise and diverse perspectives will be invaluable as we accelerate our mission to unleash the power of our Precision Proteomics platform, to enable broad impacts across health and disease. This is an exciting moment for Alamar, and we look forward to the impact their leadership will have on driving innovation and growth."

About Alamar Biosciences, Inc. 
Alamar Biosciences is a privately held life sciences company dedicated to powering precision proteomics to enable the earliest detection of disease. Leveraging its proprietary NULISA™ technology and the ARGO™ HT System, Alamar's platform is designed to deliver ultra-high sensitivity and addresses key limitations of existing technologies to deliver precision proteomics. For more information, please visit alamarbio.com

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

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