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Australian Open champion Madison Keys credits therapy with helping her off a tennis court and on

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Australian Open champion Madison Keys credits therapy with helping her off a tennis court and on
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Australian Open champion Madison Keys credits therapy with helping her off a tennis court and on

2025-01-25 23:03 Last Updated At:23:11

MELBOURNE, Australia (AP) — The first person Madison Keys sent a message to after winning the Australian Open for her first Grand Slam title on Saturday was her mother.

“Because,” a smiling Keys said, “of course you have to text Mom first.”

One of the others the 29-year-old American quickly reached out to was her therapist. Keys credits their conversations over the past 1 1/2 years with helping her in life, generally — understanding herself, discovering what truly matters — but also on a tennis court, whether it comes to accepting that nerves will arrive during a match or deciding she would be OK with never winning a major trophy.

Keys said during an interview with The Associated Press on Saturday that she and her therapist “talked a lot” during this trip overseas, including after a narrow victory over qualifier Elena-Gabriela Ruse in the second round last week.

“I called her and said that I was kind of just dealing with some things. And we were able to talk," Keys said. "And then we kind of just continued to text since then.”

They speak weekly or every other week during the season, when possible.

“There’s also the reality of: Sometimes, I’m like, ‘Hey, I need to talk mid-tournament,’" Keys explained. "Sometimes it’s even just being able to go back and forth (with) someone that can just kind of provide some support.”

Keys said she first tried speaking with a sports psychologist when she was around 18 or 19, then tried working with others.

“Never really found anyone that I quite connected with and clicked with,” she said. “And then, I finally kind of pivoted and went with my current therapist.”

During her news conference following the 6-3, 2-6, 7-5 triumph over No. 1 Aryna Sabalenka, Keys mentioned the ways in which therapy helped her move beyond concerns that perhaps prevented her from playing her best in the past. That included the notion that if she never won a major trophy, she wouldn't live up to the expectations of others.

For her, Keys said, the process included “just being really honest and actually getting help and actually talking to someone — and not just about tennis, but about how I felt about myself. Again, very uncomfortable. I never really like to be uncomfortable. I honestly think that had I not done that, then I wouldn’t be sitting here.”

She noted that the WTA women's tennis tour has practitioners available on-site at tournaments but also suggested that sort of thing could be helpful to plenty of folks — not just professional athletes.

"The stigma around therapy, in general, not just in sports, I think, is slowly starting to go away. I think that everyone should be in therapy, no matter what. I think it helps," Keys said. “No matter what’s going on in your life, you’re going to have moments where things are tough and you need someone to talk to. I think it’s very important.”

She continued: “It's something I will continue to do for the rest of my life. If more people do it and more people talk about it, then it just kind of becomes the norm. It’s almost as if you’re going to the doctor. No one bats an eye at that. I think it’s just kind of overwhelmingly needed for most people.”

Madison Keys of the U.S. holds the Daphne Akhurst Memorial Cup after defeating Aryna Sabalenka of Belarus in the women's singles final at the Australian Open tennis championship in Melbourne, Australia, Saturday, Jan. 25, 2025. (AP Photo/Asanka Brendon Ratnayake)

Madison Keys of the U.S. holds the Daphne Akhurst Memorial Cup after defeating Aryna Sabalenka of Belarus in the women's singles final at the Australian Open tennis championship in Melbourne, Australia, Saturday, Jan. 25, 2025. (AP Photo/Asanka Brendon Ratnayake)

Madison Keys of the U.S. reacts during a press conference after defeating Aryna Sabalenka of Belarus in the women's singles final at the Australian Open tennis championship to win the Daphne Akhurst Memorial Cup, in Melbourne, Australia, Saturday, Jan. 25, 2025. (AP Photo/Vincent Thian)

Madison Keys of the U.S. reacts during a press conference after defeating Aryna Sabalenka of Belarus in the women's singles final at the Australian Open tennis championship to win the Daphne Akhurst Memorial Cup, in Melbourne, Australia, Saturday, Jan. 25, 2025. (AP Photo/Vincent Thian)

NEW YORK--(BUSINESS WIRE)--Jan 12, 2026--

Today, a leading global wedding technology platform The Knot Worldwide (TKWW), announced the appointment of Michael Pickrum as Chief Financial Officer. With more than 25 years of experience in strategic finance, operations, and business development within the media and technology industries, Pickrum will oversee TKWW’s global finance organization. Pickrum joins TKWW at an exciting moment as the company celebrates its 30-year anniversary and continues to grow and scale with a focus on product innovation.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112910392/en/

Pickrum joins TKWW from Maximum Effort, the media, marketing, and investment company co-founded by Ryan Reynolds, where he served as Chief Financial Officer. Before this, he held the roles of COO and CFO at ExecOnline, Inc., a B2B online leadership development company. Pickrum spent over 17 years at BET/Viacom, where he served as EVP and CFO starting in 2007. Prior to that, he was COO of BET Interactive. He earned his master's and bachelor's degrees in engineering from Stanford University and his MBA from The Wharton School.

“I am thrilled to be joining TKWW at such an important time in the company’s journey,” said Michael Pickrum, CFO, TKWW. “There is incredible power in celebrations and I am looking forward to working with the exceptional team at TKWW to further enable our millions of couples and 900,000 small business owners around the world to celebrate life’s most meaningful moments.”

“Michael is a world-class financial and operations leader with an impressive track record of driving strategic growth and operational excellence across media and technology companies,” said Raina Moskowitz, CEO, TKWW. “As we continue to grow and scale with a focus on product innovation, Michael’s deep expertise in strategic planning, analysis, and capital allocation will be critical to our ongoing success. We are thrilled to have him join our team and help guide TKWW through our next phase of growth.”

Pickrum is based in New York, NY and reports to TKWW Chief Executive Officer Raina Moskowitz.

About The Knot Worldwide
Across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

Michael Pickrum, courtesy of The Knot Worldwide

Michael Pickrum, courtesy of The Knot Worldwide

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