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'Unconventional' campaign sees Hollywood icon star alongside distillery team
EDINBURGH, Scotland, Jan. 28, 2025 /PRNewswire/ -- Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.
Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie's Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately 'off-script' style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand's flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old also take on a starring role.
Edgerton's 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he's never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.
Caspar MacRae, President & CEO of The Glenmorangie Company, said:
"Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he's not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
"We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison's eyes."
Harrison Ford, star of Once Upon a Time in Scotland, said:
"I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It's a tribute to Glenmorangie's sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it's unpretentious and just amusing."
Joel Edgerton, Director, Once Upon a Time in Scotland, said:
"I've spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around."
Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV, out-of-home formats, experiential, PR and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view on glenmorangie.com, with the rest released throughout 2025.
Instagram: @glenmorangie #glenmorangie
glenmorangie.com
ABOUT GLENMORANGIE
Glenmorangie's whisky makers use endless imagination and five key ingredients — wood, water, barley, yeast and time — to dream up delicious single malt whiskies. They've been honing their craft for more than 180 years. They create a delicate and fruity spirit in Scotland's tallest stills to allow for more taste and aroma. Led by Director of Whisky Creation Dr Bill Lumsden, this pioneering crew are on a mission to bring new flavours and possibilities to the world of single malt.
ABOUT ONCE UPON A TIME IN SCOTLAND
With Once Upon a Time in Scotland, Glenmorangie focuses on the significance of its home, its craftsmanship and the people that make its award-winning whiskies, offering a playful yet authentic view of the place that fuels Glenmorangie's endless imagination.
'Unconventional' campaign sees Hollywood icon star alongside distillery team
EDINBURGH, Scotland, Jan. 28, 2025 /PRNewswire/ -- Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.
Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie's Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately 'off-script' style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand's flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old also take on a starring role.
Edgerton's 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he's never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.
Caspar MacRae, President & CEO of The Glenmorangie Company, said:
"Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he's not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
"We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison's eyes."
Harrison Ford, star of Once Upon a Time in Scotland, said:
"I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It's a tribute to Glenmorangie's sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it's unpretentious and just amusing."
Joel Edgerton, Director, Once Upon a Time in Scotland, said:
"I've spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around."
Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV, out-of-home formats, experiential, PR and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view on glenmorangie.com, with the rest released throughout 2025.
Instagram: @glenmorangie #glenmorangie
glenmorangie.com
ABOUT GLENMORANGIE
Glenmorangie's whisky makers use endless imagination and five key ingredients — wood, water, barley, yeast and time — to dream up delicious single malt whiskies. They've been honing their craft for more than 180 years. They create a delicate and fruity spirit in Scotland's tallest stills to allow for more taste and aroma. Led by Director of Whisky Creation Dr Bill Lumsden, this pioneering crew are on a mission to bring new flavours and possibilities to the world of single malt.
ABOUT ONCE UPON A TIME IN SCOTLAND
With Once Upon a Time in Scotland, Glenmorangie focuses on the significance of its home, its craftsmanship and the people that make its award-winning whiskies, offering a playful yet authentic view of the place that fuels Glenmorangie's endless imagination.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
'I'M GOING TO SCOTLAND': HARRISON FORD BECOMES THE FACE OF GLENMORANGIE SINGLE MALT WHISKY
Multimillion-dollar alliance to deploy sovereign-ready AI infrastructure across key global markets, with Australia, Japan, Malaysia and Singapore among the first
BRISBANE, Australia, April 8, 2026 /PRNewswire/ -- OneQode, in collaboration with Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd. (TSE: 6501), and Cylix Applied Intelligence, today announced a Sovereign AI Factory initiative, a strategic alliance to deploy sovereign AI infrastructure across key global markets.
Australia, Japan, Malaysia and Singapore are among the first markets selected for the initial phase, while the United States is targeted for future expansion. The initiative will enable governments and enterprises to deploy advanced AI capabilities while maintaining full control over data, infrastructure, and regulatory compliance.
Each partner contributes a key capability to this architecture:
- OneQode delivers energy, facilities, telecoms and compute infrastructure - performance GPU compute, connected by their low-latency global backbone.
- Hitachi Vantara brings Hitachi iQ, a validated AI infrastructure platform that integrates accelerated compute, networking and storage to keep data close to where it's processed.
- Cylix Applied Intelligence architects and operates the AI layer on top, from readiness assessments and RAG deployments through to fully managed production AI services.
What the partners are saying
"We're genuinely excited to be working with Hitachi Vantara and Cylix on this," said Matt Shearing, CEO, OneQode. "We cut our teeth on gaming and financial services, building infrastructure for firms where microseconds matter. It's given us a particular way of thinking about compute, networking and data centre operations, and there's real demand across the Global South for sovereign AI infrastructure built to that standard, and this alliance lets us deliver it."
"More than half of the enterprise tenders we're seeing in Australia now specify sovereign-capable solutions," said Nathan Knight, Vice President and Managing Director, Australia and New Zealand, Hitachi Vantara. "Boards and management teams are now treating data sovereignty as a critical requirement alongside operational resilience and security. In the event of foreign ownership, control and intervention, the impact on critical infrastructure and intellectual property would be catastrophic. We applaud OneQode's decision to make Australia one of the first locations for its Sovereign AI Factory network, and we're committed to supporting that ambition with infrastructure that meets the standard these workloads demand."
"Sovereign AI requires more than infrastructure; it requires the ability to operationalize AI at scale. At Cylix, we design and deploy Sovereign AI Factory architectures and deliver fully managed AI services on top of OneQode's sovereign infrastructure and Hitachi iQ platforms. This allows organizations to move from concept to production quickly, while maintaining full control over their data, compliance, and operational environment. Our role is to ensure AI workloads are not just deployed, but continuously optimized, governed, and delivering real business value," said Ross DiStefano, Senior Vice President, HPC&AI, Cylix Applied Intelligence.
Together, the three companies are building a turnkey sovereign AI platform — one that lets organisations train and deploy AI models securely, keep sensitive data within their own jurisdiction, and scale with confidence.
About OneQode
OneQode is a global provider of mission-critical digital infrastructure. The company operates an integrated technology stack spanning energy, facilities, network, and high-performance compute – enabling governments, enterprises, and financial institutions to run AI and latency-critical workloads at scale across Asia-Pacific and key global markets. Learn more at oneqode.com.
About Cylix Applied Intelligence
Cylix Applied Intelligence (Cylix Solutions) is a global AI solutions firm that helps organizations move from concept to deployment. Through structured AI use case assessments and workshops, Cylix identifies high-impact opportunities that deliver measurable ROI. Cylix provides end-to-end AI strategy, development, infrastructure expertise, and managed AI services to accelerate enterprise AI adoption worldwide. Learn more at cylixsolutions.com or contact info@cylixsolutions.com.
About Hitachi Vantara
Hitachi Vantara is transforming the way data fuels innovation. A wholly owned subsidiary of Hitachi Ltd., Hitachi Vantara provides the data foundation the world's leading innovators rely on. Through data storage, infrastructure systems, cloud management and digital expertise, the company helps customers build the foundation for sustainable business growth. To learn more, visit hitachivantara.com.
About Hitachi, Ltd.
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi contributes to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates globally in four sectors — Digital Systems & Services, Energy, Mobility, and Connective Industries — and the Strategic SIB Business Unit for new growth businesses. With Lumada at its core, Hitachi generates value from integrating data, technology and domain knowledge to solve customer and social challenges.
HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.
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OneQode, Hitachi Vantara & Cylix Form Strategic Alliance to Launch Sovereign AI Factory Initiative
