EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan 28, 2025--
Mattel, Inc. (NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios in the world, announced today a new brand in the building sets category, Mattel Brick Shop™. Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair. Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250127322842/en/
Putting the builder at the center of every experience, Mattel Brick Shop provides a quality brick fit, easy to follow playbooks, sturdy builds and endless creativity to expand the builder’s imagination. The goal of Mattel Brick Shop is to deliver value with every product, including more surprise features, more post-build opportunities like customization and more piece count, all at a competitive price.
"Today marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, executive vice president, global head of vehicles and building sets. “Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months."
The first product drop from Mattel Brick Shop will be this May with new building sets to be released in the years to come. Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
MAT-CORP
Mattel expands its portfolio into building sets with new brand, Mattel Brick Shop. The first product line from Mattel Brick Shop is set to launch globally this spring. (Graphic: Business Wire)
President Donald Trump made a lot of tariff threats and trade promises this year. Many materialized into a barrage of new import taxes that overturned decades of U.S. economic policy — but others have yet to be fulfilled as 2025 comes to a close.
Some of Trump’s unrealized threats reflect a broader approach from a president with a track record of using sky-high levies to pressure other countries into new trade deals, one-up retaliatory measures or even punish political critics. At the same time, they arrived as growing list of tariffs did go into effect — from Trump's punishing new taxes on imported metals, to tit-for-tat levies with top U.S. trading partners like China — plunging consumers and businesses worldwide into uncertainty.
Here’s what Trump said when announcing some of his biggest (but still unrealized) tariff threats and promises this year, and where things stand today.
In his words:
What happened: The External Revenue Service has yet to be established as of the end of December. While administration officials continued to reiterate plans for launching the External Revenue Service during Trump's first months back in office, the entity does not yet exist.
In his words:
What happened: The EU's planned levy on American whiskey — which it unveiled as part of broader retaliation in response to Trump's new steel and aluminum tariffs — was postponed, with the latest delay reportedly running until at least February.
Trump's 200% tariff threat on European alcohol never materialized. But spirits were not included in the EU-U.S. trade deal struck over the summer, which set a 15% rate on most European imports.
In his words:
What happened: Despite Trump's repeated threats, the U.S. has yet to impose a 100% tariff on foreign films. After his initial May promise to initiate the process, the White House said no final decision had been made. Also still unclear is how the U.S. would tax a movie made overseas.
In his words:
What happened: The president did not sign an executive order imposing a 100% tariff on pharma products on Oct. 1 and, as of today, no levy has been put into place. But Trump previously suggested that steep levies on pharmaceutical drugs could arrive further down the road, telling CNBC in August that he would start by charging a “small tariff” and potentially raise the rate as high as 250%. Meanwhile, trade agreements with specific countries set their own rates or exemptions — with the U.K., for example, securing a 0% tariff on all British medicine exported to the U.S. for three years. The administration also announced deals with specific companies with promises of lower drug prices.
In his words:
What happened: A sweeping 100% on computer chips has yet to go into effect. When announcing his plans to impose the levy back in August, Trump was not specific about the timing. And other details have remained scarce.
In his words:
What happened: Details about how, when and if a tariff dividend will reach Americans are still scarce. Budget experts have said that the math doesn't add up. And Treasury Secretary Scott Bessent suggested that it might not mean checks from the government. Instead, Bessent told ABC in November, the rebate might take the form of tax cuts. White House National Economic Council Director Kevin Hassett also told CBS News that it's up to Congress.
FILE - President Donald Trump speaks during an event to announce new tariffs in the Rose Garden at the White House, on April 2, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)
