Coors Light ® Features Sloth-like "Case of the Mondays" in Canadian Big Game Ad

TORONTO--(BUSINESS WIRE)--Feb 3, 2025--

In the weeks leading up to the Big Game, Coors Light has gone all in on having a “Case of the Mondays,” whether it’s botched billboards, limited-edition Mondays Light packaging, or even an original song by Canadian DJ duo Case of the Mondays.

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Now, Coors Light, which is brewed in Canada, is revealing its 2025 Big Game ad, where the brand shows just how slow a “Case of the Mondays” really can be. In the spot, football fans experience the dreaded Monday after football season is over. But in this “Case of the Mondays,” it just so happens each one of these fans is a sloth.

Everything goes wrong in the spot. A sloth sluggishly scans groceries. They crawl through their inboxes. They even participate in an epic, slow-speed chase. The sloth-heavy action leads to the reveal of Mondays Light, limited-edition packs of Coors Light available just in time for possibly the worst Monday of the year—the day after the Big Game.

Watch the 30-second Canadian Big Game spot in English here and in French here.

“The Monday after the Big Game, it’s easy to feel like a sloth—they perfectly capture that ‘Case of the Mondays’ feeling,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company. “For weeks, we’ve been bringing this idea of ‘Case of the Mondays’ to life for fans across the country, all leading up to the big reveal. We’re thrilled to debut our new English and French spots, ensuring all Canadian fans get the same Big Game ad experience this year.”

Created by Mischief @No Fixed Address, the Canadian sloth-filled spot will air on the CTV, TSN and RDS broadcasts of the Big Game on February 9, 2025, in both English and French.

“Marketers always think they have to step up for the Big Game because it’s the Big Game…but every piece of marketing should have the same care and creative input,” said Kevin Mulroy, Partner & ECD at Mischief. “Coors Light and Mischief treated this no differently than anything we would do. It meant we could think outside of the game, and create something that gets people talking weeks before, and after, when they're enjoying their Case of the Mondays."

As part of the brand’s Big Game campaign, Coors Light had its own “Case of the Mondays” last month when it released a series of ads across Canada that mistakenly spelled “refreshment” as “refershment.” The brand then turned its “Case of the Mondays” mishap into a literal case of beer with Mondays Light, limited-edition packaging for Coors Light 24-packs, which is available at participating retailers across Canada now.

Coors Light is also celebrating the Big Game by giving eligible 21+ fans across Canada the chance to win an epic trip for two to the 2026 Big Game event* in California. Canadians can visit coorslight.ca/caseofthemondays for more information and how to enter for a chance to win.

Fans can follow @CoorsLightCanada on Instagram for more surprises leading up to the Big Game.

*Must be 21 years of age. No purchase necessary. Skill testing question required. For full contest details, Canadians can visit coorslight.ca/caseofthemondays.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

COORS LIGHT ® FEATURES SLOTH-LIKE “CASE OF THE MONDAYS” IN CANADIAN BIG GAME AD (Photo: Business Wire)

COORS LIGHT ® FEATURES SLOTH-LIKE “CASE OF THE MONDAYS” IN CANADIAN BIG GAME AD (Photo: Business Wire)

COORS LIGHT ® FEATURES SLOTH-LIKE “CASE OF THE MONDAYS” IN CANADIAN BIG GAME AD (Photo: Business Wire)

EVIAN-LES-BAINS, France (AP) — Right after his 80th birthday party celebrations, U.S. President Donald Trump is heading to a summit in France of the G7 club of powerful democracies to dive into issues — Iran, Ukraine, trade and more — that have been sources of friction with allies he will be meeting.

Hours before leaving Washington, Trump announced an agreement to end the war — a development that could change the dynamic for the G7 leaders during the talks from late Monday to Wednesday.

Just days ago, when the Iran-U.S. ceasefire was hanging by a thread, with resumed strikes, the gathering on the shores of Europe’s largest Alpine lake appeared headed for stormy waters.

Analysts speculated that tempers could flare and that Trump might not stick around for long in Evian-les-Bains, the Alpine spa town that's been enveloped in a security bubble for the G7 leaders and guests also invited by French President Emmanuel Macron, the host.

Aside from France and the U.S., the other G7 nations are Canada, Germany, Italy, Japan and the United Kingdom.

Here's what to know about their latest annual summit:

Shared values and interests, leaders' personal chemistry and the informality of G7 gatherings — the club first came together in 1975 to brainstorm fixes for the ailing global economy — have facilitated discussion at previous meetings.

“Many of the great G7 summit initiatives have come from leaders’ spontaneous combustion, created by them on the spot, based on free, unrestricted dialogue about the values, memories and even the sports, like baseball, that they share,” said John Kirton, a G7 specialist at the University of Toronto.

But Trump’s relationships with European allies have been fraught even before he launched the Iran war with Israel in February without consulting them. The Evian gathering is their first get-together since then.

Allies that Trump berated for refusing to join the war are likely to greet any Iran deal with relief if it reopens the Strait of Hormuz and enables Persian Gulf energy exports to flow freely again.

As host, Macron has packed the meatiest and potentially most contentious topics into the summit’s first 24 hours, including the Iran war and its impact on energy supplies and the Ukraine war that’s largely slipped down the White House's list of top priorities.

Tuesday's morning session on Ukraine will afford invited guest President Volodymyr Zelenskyy an opportunity to showcase progress that Ukrainian forces are making against the Russian invasion. If Zelenskyy is able to convince Trump that Russian President Vladimir Putin cannot achieve his aims in the war militarily, he might perhaps also be able to persuade him that Putin should be pushed to the negotiating table.

After his Oval Office thrashing by Trump and Vice President JD Vance last year, Zelenskyy now has "a significantly stronger hand,” said Maria Snegovaya, a Russia expert at the Center for Strategic and International Studies, a Washington, D.C., think tank.

The Trump administration “does tend to look more favorably at those states that have certain positions of power tilting in their favor,” she said.

A lunch meeting Tuesday on the Middle East could go any number of ways. The U.S.-Iran deal is expected to be signed on Friday, followed by technical talks on details over the next 60 days. Trump will be pressed for more information about the terms of the agreement.

If it reopens the Strait of Hormuz, France and Britain are expected to make the case that they could help rid the narrow waterway of any mines and escort tankers through it. They have been working on such plans with other nations but have been waiting for a stable ceasefire to launch the mission.

G7 leaders are also expected to talk about developing other energy supply routes out of the Gulf, including via Egypt. The Egyptian president, Abdel-Fattah el-Sissi, as well as Qatar’s ruling emir and the United Arab Emirates' president will join those talks. Trump is also meeting with each of those regional leaders privately during the summit.

China, not a G7 member, is expected to be a focus of economic talks on Wednesday. G7 nations are concerned that China is flooding export markets with subsidized products, unfairly out-competing their own industries and destroying jobs. China's economy dwarfs those of all G7 nations except the United States.

Discussions are also scheduled on artificial intelligence, including how to protect young people online, and how to economically aid developing countries.

Indian Prime Minister Narendra Modi and Brazil’s President Luiz Inácio Lula da Silva are attending some of the summit. So, too, are the leaders of South Korea and Kenya.

The G7 countries take turns hosting and organizing activities. France inherited the G7 presidency from Canada, last year’s summit host, and will pass it to the U.S. in 2027.

The club's first summit, in Rambouillet, France, in 1975, brought together the leaders of six nations — France, West Germany, Italy, Japan, the U.K. and the U.S. — for brainstorming on how to speed their recovery from the sharpest economic slump since World War II. Canada joined the following year, making the G7.

No G7 leader has ever skipped an annual summit, a perfect attendance record for more than 50 years, said Kirton, the University of Toronto specialist.

Membership has always been limited to democracies, enabling Russia to join as a fledgling democracy in 1998 but ruling out Communist Party-ruled China.

The club has broken off with Russia since 2014, when Putin seized Crimea from Ukraine, foreshadowing the full-scale war now raging since 2022.

Associated Press writers Jamey Keaten in Geneva and Sylvie Corbet in Paris contributed.

Oxfam's satirical 'big heads' of the G7 leaders depicting French President Emmanuel Macron, left, and U.S. President Donald Trump pose, in Evian-les-Bains, France, Sunday, June 14, 2026, ahead of the G7 summit scheduled to take place in France June 15-17. (AP Photo/Thibault Camus)

Indian Prime Minister Narendra Modi, left, and French President Emmanuel Macron attend an Indian education and ecosystem event in Nice, southern France, Sunday, June 14, 2026. (AP Photo/Lewis Joly, Pool)

Oxfam's satirical 'big heads' of the G7 leaders pose, in Evian-les-Bains, France, Sunday, June 14, 2026, ahead of the G7 summit scheduled to take place in France June 15-17. (AP Photo/Thibault Camus)