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Boppy® Redesigns Iconic Nursing Pillow

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Boppy® Redesigns Iconic Nursing Pillow
News

News

Boppy® Redesigns Iconic Nursing Pillow

2025-02-04 19:03 Last Updated At:19:11

GOLDEN, Colo.--(BUSINESS WIRE)--Feb 4, 2025--

The classic Boppy Nursing Pillow loved by caregivers for the last 35 years is evolving.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250203732529/en/

Boppy, the original nursing pillow creator, is releasing its New Boppy Nursing Pillow with a wider opening for a more body-inclusive fit, a firmer and higher loft that brings babies closer for latching and comfort, a new shape and larger surface area for breast and bottle feeding.

“We call Boppy ‘The Mother of Comfort’ because few other woman-founded and woman-run parenting brands have been supporting caregivers as long as Boppy,” said Boppy CEO Nancy Bartley. “Thirty-five years is a long time between ‘children,’ but our New Boppy Nursing Pillow is worth the wait,” she said.

Since its founding in 1989, The Boppy Company has supported parents and caregivers with thoughtfully-designed, high-quality products. The newly redesigned Boppy Nursing Pillow exemplifies this commitment, having undergone a rigorous, consumer-focused development process. Over 1,700 hours of hands-on testing were conducted with real parents, caregivers, and SimpliFed lactation specialists, thoroughly evaluating more than 20 prototypes before arriving at the final design. This redesign was unanimously chosen based on feedback from these testers, ensuring the pillow meets the real-life needs of today’s families.

“Beyond direct testing, our team analyzed thousands of product reviews and made the new pillow more supportive, easier to put on and remove with one hand and better at facilitating a comfortable feeding position,” said Bartley.

Further solidifying its authority in the industry, The Boppy Company was the leading nursing pillow manufacturer to work with the Federal Government on its new nursing pillow safety standard. Set to take effect in April 2025, the new standard ensures heightened safety requirements for all nursing pillows. Over their two-year collaboration, Boppy proactively ensured its new design fit these guidelines.

The New Boppy Nursing Pillow includes everything caregivers loved about the original pillow, including fashion-forward prints, a machine-washable cover and recycled hypoallergenic fiber filling. The original design is being phased out in favor of the new design, which will be available in 30 different colors and patterns at boppy.com and retailers including Amazon, Walmart, Babylist and Target.

A nursing pillow for babies who have a tough time keeping spit-up down is anticipated this spring. Beyond nursing pillows, Boppy continues to expand its line with pregnancy pillows, baby carriers, bassinets, play mats and toys.

For more information, visit boppy.com or contact Adam Ritchie at (617) 819-4237 / pr@boppy.com.

About Boppy
Boppy provides products for pregnancy through toddlerhood. It is the pioneering creator of the iconic nursing pillow and offers an expanded range of products and accessories.

New Boppy Nursing Pillow (Photo: Business Wire)

New Boppy Nursing Pillow (Photo: Business Wire)

NEW HAVEN, Conn.--(BUSINESS WIRE)--May 28, 2026--

Unilever today unveiled plans to develop a new Global Innovation Center in New Haven, Connecticut, opening by spring 2029. The center will be a leading hub for the company’s research and development for its personal care, beauty and wellbeing businesses in the U.S. and globally.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528022339/en/

The center further propels Unilever’s growth strategy in the U.S. market, raising the bar for research and development in the consumer goods industry and powering the company’s portfolio of innovative and desirable brands. Centrally located in one of the world’s fastest-growing biosciences innovation clusters, the digital-first and AI-powered center will deliver deeper insights to fuel Unilever’s ambition of reshaping product categories. The center will advance how Unilever’s teams of scientists and experts push the boundaries of the fundamental differentiators that make the company’s brands distinct and products desirable: superior science, aesthetics and sensorials.

The center brings together a new and differentiated combination of assets and capabilities that will accelerate breakthroughs and enable Unilever’s brands to bring the next generation of market-making beauty, wellbeing and personal care products to people faster:

The center advances Unilever's strategy to become a sharper, focused personal care, beauty and wellbeing company, built upon shared capabilities across science-led innovation, demand creation and operational execution. Unilever will invest $270 million in the project over the long term, including $50 million in capital expenditure. Total combined investment of public and private funds in the center will exceed $300 million. This investment builds on nearly $15 billion invested in Unilever’s U.S. business over the past decade, across both acquisitions and capital projects.

Approximately 300 employees will work at the center. It will succeed Unilever's existing R&D facility in Trumbull, Connecticut, which has operated since 1972, marking the next chapter of Unilever's long partnership with the State of Connecticut and its scientific community.

Herrish Patel, President of Unilever USA and CEO of Personal Care North America, said:

“New Haven gets us to the future faster. Our Global Innovation Center is where we'll innovate at the intersection of science, technology and culture — for the U.S. and for the world. We will build on our deep heritage of innovation to develop the next generation of brands and products that people love. As part of Unilever’s global network of innovation hubs, the center will connect closely with our other leading locations worldwide, sharing technology, insights, and breakthrough ideas to accelerate innovation at scale. As the U.S. becomes a center of gravity for Unilever, we’re harnessing the best of American innovation to match our growth ambition here in the U.S. and around the world.”

Specific capabilities to be housed at the center include:

Richard Slater, Unilever Chief Research & Development Officer, said:

“Behind every Unilever product is world-leading science that delivers superior performance, combined with design, fragrance and sensory experiences that make our brands distinctive. Our new Global Innovation Center will bring these capabilities together to develop new, category-defining innovations in the U.S., and scale globally. The real shift here is integration and speed: science, design and sensorials working as one, with AI and partnerships accelerating every stage of innovation.”

Connecticut Governor Ned Lamont said:

“Unilever’s decision to make this investment in New Haven reaffirms Connecticut’s global reputation as a leader in innovation, research and development, and discovery. This innovation center will serve as an important foundational piece for this burgeoning hub that will not only strengthen New Haven’s existing tech centers but will also boost our innovation ecosystem statewide. I am glad we have Unilever as a valued member of Connecticut’s growing business community, and I look forward to this company continuing to succeed here for many years to come.”

About Unilever

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.

Our leading brands in the U.S. include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

Rendering of Unilever's future Global Innovation Center in New Haven, opening in spring 2029.

Rendering of Unilever's future Global Innovation Center in New Haven, opening in spring 2029.

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