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- The web app lets homebuyers save on buyer agent commissions while MAIA's automated features help find ideal homes faster and easier. The service is free for homebuyers.
- MAIA searches over 100,000 concurrent property listings across Singapore's major property portals, including PropertyGuru.com.sg, 99.co and MOGUL.sg
- After users choose their favourite listings, MAIA then autonomously creates individual WhatsApp chats with each listed contact.
- Built using Google's Vertex AI platform and Gemini models, MAIA uses cutting-edge natural language processing to converse with sellers or their agents to schedule viewing appointments on behalf of the buyer. MAIA even understands Singlish and common emojis.
- Sellers or their agents pay MOGUL.sg a 0.2% referral fee only upon a successful sale, significantly lower than the typical 1% co-broking fees charged by buyer's agents.
SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Homebuyers in Singapore face a tedious and time-consuming process when searching for a new home. They need to visit multiple property portals, manually track their favourite listings, make tons of calls to sellers' agents to fix viewing appointments and struggle with unresponsive listing agents.
This inefficient system frustrates buyers, who end up employing their own agents, often adding to their costs through agent commissions. Traditionally, buyers pay around 1% commission to their agents for HDBs, who are now urging buyers to also pay the same 1% commission[1] for private property sales, when it was previously free for buyers.
Currently, for private property sale transactions, buyer agents have to negotiate with seller agents for their share of the commission through co-broking since buyers do not pay commission to the agents representing them.
Having an agent doesn't guarantee a smooth experience as they can run into unfriendly seller agents[2] who stonewall to avoid splitting their commission with the buyer's agent.
MAIA revolutionises homebuying - from messy to easy
Homegrown property search portal MOGUL.sg now has a game-changing solution for homebuyers. MAIA (MOGUL.sg Artificial Intelligence Agent) is Singapore's first AI property agent, a web app designed to streamline the search for the perfect home and simplify appointment scheduling with seller agents.
The web-based platform aggregates over 100,000 property listings from major Singaporean real estate portals, including PropertyGuru.com.sg, 99.co, and MOGUL.sg, and lets users easily keep track of their favourites, saving hours from navigating multiple websites.
Gerald Sim, CEO and Co-Founder of MOGUL.sg, said, "MAIA is the homebuyer's best friend — a smarter way to search, schedule and secure your next home."
"By combining Google's cutting-edge Gemini models with our deep knowledge of the property buying process, we aim to transform homebuying from messy to easy," he added.
Serene Sia, Country Director, Malaysia and Singapore, Google Cloud, said, "Google Cloud is committed to providing the industry's most enterprise-ready AI platform to help organisations embrace the full potential of generative AI. By utilising Google Cloud's Vertex AI platform and the agentic capabilities of Google's Gemini models to build and launch MAIA, MOGUL.sg is re-imagining home buyers' property search experience across touchpoints. We are proud to collaborate with them on their innovation journey."
MAIA also eliminates the hassle of manually coordinating viewings with multiple sellers or selling agents. Built using Google's Vertex AI platform and Gemini models, MAIA converses naturally with sellers or their agents via individual WhatsApp chats to propose and confirm viewing appointments on behalf of buyers.
Once a viewing is confirmed, MAIA sends a calendar invite and connects buyers directly to the seller or their agents, transforming a traditionally tedious property search into a hassle-free experience.
A win-win situation for buyers and sellers
Seller's agents only need to pay a referral fee of 0.2% when completing a sale through MAIA instead of the usual 1% co-broking fee with a buyer agent, creating a win-win situation for homebuyers and seller's property agents. This helps to address the issue of agents trying to avoid sharing co-broking commissions[3].
MAIA delivers direct leads to property agents without additional listing fees - allowing them to focus on closing deals – and replies to messages immediately, reducing friction during the process of arranging for viewing appointments.
PropertyLimBrothers, one of Singapore's leading real estate agencies, has partnered with MOGUL.sg to harness MAIA's innovative AI capabilities. They recognise the platform as a beneficial tool for buyers and sellers that improves transparency and saves time. By integrating MAIA into its operations, PropertyLimBrothers aims to support its agents with better tools and resources to drive sales leads and improve administrative efficiency.
"MAIA is a homebuying revolution. Buyers enjoy a simpler, stress-free journey and connect directly with sellers or selling agents to save time on their viewing arrangements through MAIA AI's capabilities and chat functions. It's a win-win for everyone. MAIA also creates opportunities for PLB listing agents to build direct relationships with buyers, increasing chances of us building more value for them for their home buying journey," said Melvin Lim, CEO of PropertyLimBrothers.
Gerald Sim said, "We're on the cusp of a revolution in property buying, much like the travel industry's evolution from phone bookings to travel agents and AI-powered aggregators. MOGUL.sg aims to be the ultimate homebuying aggregator like Online Travel Agents (OTAs) are to hotel bookings, and drive Singapore to the global forefront of this exciting transformation."
Explore MAIA at https://www.mogul.sg/maia-homesearch and experience the future of homebuying.
About MOGUL.sg
Founded in 2019, MOGUL.sg is a trailblazing real estate platform in Singapore, using geospatial technology, 3D maps, and AI to disrupt traditional property processes. It offers instant property valuations and mortgage calculations. MOGUL.sg simplifies the buying, renting, and selling process with virtual tours and interactive data, making real estate transactions faster, cost-effective, and more efficient.
For more information about MOGUL.sg and its new AI-powered platform, please contact:
Goh Wu Chong (On behalf of MOGUL.sg)
Senior Account Manager, Gloo PR
wuchong@gloopr.biz
9387 8407
Chris Lau
Head of Marketing, MOGUL.sg
marketing@mogul.sg
- The web app lets homebuyers save on buyer agent commissions while MAIA's automated features help find ideal homes faster and easier. The service is free for homebuyers.
- MAIA searches over 100,000 concurrent property listings across Singapore's major property portals, including PropertyGuru.com.sg, 99.co and MOGUL.sg
- After users choose their favourite listings, MAIA then autonomously creates individual WhatsApp chats with each listed contact.
- Built using Google's Vertex AI platform and Gemini models, MAIA uses cutting-edge natural language processing to converse with sellers or their agents to schedule viewing appointments on behalf of the buyer. MAIA even understands Singlish and common emojis.
- Sellers or their agents pay MOGUL.sg a 0.2% referral fee only upon a successful sale, significantly lower than the typical 1% co-broking fees charged by buyer's agents.
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MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Homebuyers in Singapore face a tedious and time-consuming process when searching for a new home. They need to visit multiple property portals, manually track their favourite listings, make tons of calls to sellers' agents to fix viewing appointments and struggle with unresponsive listing agents.
This inefficient system frustrates buyers, who end up employing their own agents, often adding to their costs through agent commissions. Traditionally, buyers pay around 1% commission to their agents for HDBs, who are now urging buyers to also pay the same 1% commission[1] for private property sales, when it was previously free for buyers.
Currently, for private property sale transactions, buyer agents have to negotiate with seller agents for their share of the commission through co-broking since buyers do not pay commission to the agents representing them.
Having an agent doesn't guarantee a smooth experience as they can run into unfriendly seller agents[2] who stonewall to avoid splitting their commission with the buyer's agent.
MAIA revolutionises homebuying - from messy to easy
Homegrown property search portal MOGUL.sg now has a game-changing solution for homebuyers. MAIA (MOGUL.sg Artificial Intelligence Agent) is Singapore's first AI property agent, a web app designed to streamline the search for the perfect home and simplify appointment scheduling with seller agents.
The web-based platform aggregates over 100,000 property listings from major Singaporean real estate portals, including PropertyGuru.com.sg, 99.co, and MOGUL.sg, and lets users easily keep track of their favourites, saving hours from navigating multiple websites.
Gerald Sim, CEO and Co-Founder of MOGUL.sg, said, "MAIA is the homebuyer's best friend — a smarter way to search, schedule and secure your next home."
"By combining Google's cutting-edge Gemini models with our deep knowledge of the property buying process, we aim to transform homebuying from messy to easy," he added.
Serene Sia, Country Director, Malaysia and Singapore, Google Cloud, said, "Google Cloud is committed to providing the industry's most enterprise-ready AI platform to help organisations embrace the full potential of generative AI. By utilising Google Cloud's Vertex AI platform and the agentic capabilities of Google's Gemini models to build and launch MAIA, MOGUL.sg is re-imagining home buyers' property search experience across touchpoints. We are proud to collaborate with them on their innovation journey."
MAIA also eliminates the hassle of manually coordinating viewings with multiple sellers or selling agents. Built using Google's Vertex AI platform and Gemini models, MAIA converses naturally with sellers or their agents via individual WhatsApp chats to propose and confirm viewing appointments on behalf of buyers.
Once a viewing is confirmed, MAIA sends a calendar invite and connects buyers directly to the seller or their agents, transforming a traditionally tedious property search into a hassle-free experience.
A win-win situation for buyers and sellers
Seller's agents only need to pay a referral fee of 0.2% when completing a sale through MAIA instead of the usual 1% co-broking fee with a buyer agent, creating a win-win situation for homebuyers and seller's property agents. This helps to address the issue of agents trying to avoid sharing co-broking commissions[3].
MAIA delivers direct leads to property agents without additional listing fees - allowing them to focus on closing deals – and replies to messages immediately, reducing friction during the process of arranging for viewing appointments.
PropertyLimBrothers, one of Singapore's leading real estate agencies, has partnered with MOGUL.sg to harness MAIA's innovative AI capabilities. They recognise the platform as a beneficial tool for buyers and sellers that improves transparency and saves time. By integrating MAIA into its operations, PropertyLimBrothers aims to support its agents with better tools and resources to drive sales leads and improve administrative efficiency.
"MAIA is a homebuying revolution. Buyers enjoy a simpler, stress-free journey and connect directly with sellers or selling agents to save time on their viewing arrangements through MAIA AI's capabilities and chat functions. It's a win-win for everyone. MAIA also creates opportunities for PLB listing agents to build direct relationships with buyers, increasing chances of us building more value for them for their home buying journey," said Melvin Lim, CEO of PropertyLimBrothers.
Gerald Sim said, "We're on the cusp of a revolution in property buying, much like the travel industry's evolution from phone bookings to travel agents and AI-powered aggregators. MOGUL.sg aims to be the ultimate homebuying aggregator like Online Travel Agents (OTAs) are to hotel bookings, and drive Singapore to the global forefront of this exciting transformation."
Explore MAIA at https://www.mogul.sg/maia-homesearch and experience the future of homebuying.
[1] https://www.businesstimes.com.sg/property/property-agencies-ink-mou-adopt-co-broking-best-practices-resolve-disputes
[2] https://www.straitstimes.com/singapore/housing/property-agents-ink-new-pact-to-prevent-being-blocked-from-co-broking-and-conflict-of-interest
[3] https://www.straitstimes.com/singapore/housing/property-agents-ink-new-pact-to-prevent-being-blocked-from-co-broking-and-conflict-of-interest
About MOGUL.sg
Founded in 2019, MOGUL.sg is a trailblazing real estate platform in Singapore, using geospatial technology, 3D maps, and AI to disrupt traditional property processes. It offers instant property valuations and mortgage calculations. MOGUL.sg simplifies the buying, renting, and selling process with virtual tours and interactive data, making real estate transactions faster, cost-effective, and more efficient.
For more information about MOGUL.sg and its new AI-powered platform, please contact:
Goh Wu Chong (On behalf of MOGUL.sg)
Senior Account Manager, Gloo PR
wuchong@gloopr.biz
9387 8407
Chris Lau
Head of Marketing, MOGUL.sg
marketing@mogul.sg
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
MOGUL.sg launches MAIA - Singapore's first virtual property agent, built using Google Cloud AI, that puts the power of AI into the homebuyer's hands for free
NEW YORK, Dec. 22, 2025 /PRNewswire/ -- As the holiday season gains momentum and year-end shopping peaks, CINCOM, a leading provider of home massage and wellness solutions, today unveiled its Christmas Gift Sets and Year-End Promotional Offers designed to make holiday gifting both meaningful and practical.
CINCOM Christmas collection features curated gift sets and bundled wellness solutions that highlight the brand's commitment to everyday comfort, circulation support, and muscle relaxation. With multiple thoughtful combinations available and seasonal savings incentives, the lineup caters to a wide range of lifestyles and gifting needs.
Christmas Gift Sets — Celebrate Wellness With Thoughtful Bundles
CINCOM official Christmas Gift Sets page showcases a variety of bundled products offering 20% off when purchased together with code 2XMAS20 — making it easier for holiday shoppers to choose gifts that feel both personal and useful.
The sets include:
- Traveler's Comfort Kit
Packable relief for flights and road trips, featuring compact handheld and neck comfort solutions — ideal for loved ones who commute, travel frequently, or juggle busy schedules.
- Self-Care Recovery Kit — Hand & Neck Massager Bundle
A combination of hand and neck massagers that bring soothing warmth and tension relief, perfect for partners, parents, or anyone who needs everyday comfort.
- Shareable Full-Body Recovery Kit — Leg, Hand & Neck
A comprehensive set combining leg massagers, hand massagers, and neck massage solutions — ideal for families or shared holiday gifting.
- Leg Massager + Knee Massager Combo Sets
Bundles that pair leg massagers with knee massage solutions for enhanced circulation and relaxation — great for active adults and fitness enthusiasts alike.
These kits emphasize practical use and heartfelt care — gifts that families and friends can enjoy throughout the winter and well into the new year.
Why CINCOM Gifts Matter This Holiday Season
In recent years, holiday shoppers have increasingly gravitated toward gifts that offer real utility and ongoing value. Rather than novelty or decorative items, wellness devices — especially massage tools — are appreciated year-round for stress relief, circulation support, and everyday relaxation.
CINCOM home massage lineup includes:
- Hand Massagers with heat and adjustable modes, ideal for tension relief and warm comfort
- Foot and Leg Massagers that help alleviate soreness and promote circulation
- Recovery Boots and Calf Massagers for deeper massage sessions at home
- Bundles that combine multiple devices for enhanced gifting value
All devices are designed for easy setup and intuitive use, making them suitable even for first-time users.
Year-End Deals Extend the Holiday Value
Alongside the Christmas Gift Sets, CINCOM continues to offer a range of year-end promotions, including:
- Seasonal discounts on individual devices and massager categories
- Bundle savings and holiday codes like 2XMAS20 for stacked value
- Popular wellness tools at reduced prices through the holiday window
Holiday shoppers are encouraged to explore CINCOM full catalog for the best availability ahead of Christmas.
Availability & Where to Shop
CINCOM Christmas Gift Sets and year-end promotions are available online at:
Popular models and bundled kits may sell out as the holiday season progresses, so early shopping is recommended.
About CINCOM
CINCOM develops user-friendly home massage devices that help individuals and families elevate their daily comfort and wellness routines. With products ranging from handheld and neck massagers to leg and full-body recovery systems, CINCOM supports a broad audience seeking accessible relaxation and recovery solutions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CINCOM Highlights Christmas Gift Sets and Year-End Wellness Deals -- Thoughtful, Everyday Comfort for Holiday Giving
