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Actor Walton Goggins' Most Challenging Role – Small Business Owner – Made Easy Through Power of AI
TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ -- GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actor Walton Goggins.
The ad, titled "Act Like You Know," showcases how GoDaddy Airo® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they're doing.
"When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur," said GoDaddy Chief Marketing Officer Fara Howard. "Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they're doing. We're proud to show the value of GoDaddy Airo to a massive audience on game day."
GoDaddy Airo® Drives the Return to Big Game Advertising
In 180 countries and counting, GoDaddy Airo® is an AI-powered experience that enables entrepreneurs to establish and grow their online presence by generating domain names, logos, fully built websites and marketing, social media content and commerce capabilities. With more than 3 million customers tapping into the power of GoDaddy Airo® in the U.S. alone, its impact on small businesses inspired GoDaddy's return to Super Bowl advertising after an eight-year hiatus.
Walton Goggins Goggle Glasses: An Example of the Power of GoDaddy Airo®
Goggins is known for his scene-stealing performances in "Fallout," "The Righteous Gemstones," "Vice Principals," "The Hateful Eight," "Justified" and the upcoming season of "The White Lotus." As an actor, Goggins can make you believe he knows what he's doing in just about any role—from a post-apocalyptic bounty hunter to a power-hungry vice principal—even when he doesn't. But his toughest job yet isn't one he plays onscreen; it's his real-life role as a small business owner.
Walton launched Walton Goggins Goggle Glasses last year, offering retro-futuristic hybrid eyewear. GoDaddy Airo® helped his Goggle Glasses brand create a logo, website and social content, transforming an idea into a business like a seasoned pro. Small business owners like Goggins can focus on what they do best and let GoDaddy Airo®, using the power of AI, take care of the rest.
"As an entrepreneur, you need more than just an idea—you need the confidence and know-how to turn that idea into something," said Walton Goggins. "For me, that's where GoDaddy Airo came in. It filled in the gaps and made Walton Goggins Goggle Glasses a reality."
The Spot: "Act Like You Know"
The ad opens with a close-up of Goggins. "Actors. We can make you believe we know what we're doing, when in fact, we do not." Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he's an astronaut floating inside a space station, where he manipulates complex controls and admits, "I have no idea what these buttons do," as he accidentally launches a fellow astronaut into deep space. Next, he's a race car driver, dramatically shifting gears…in a car that he's inadvertently driving backwards.
The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That's because "I have no idea what I'm doing… but GoDaddy Airo® does, using AI to build a logo, website and social content." Goggins confidently shows off his beautiful website created with GoDaddy Airo®. Wearing his signature namesake eyewear, Goggins declares: "If your goggles ain't Goggins, they don't belong on your noggins."
Goggins then delivers the ad's final line: "With GoDaddy Airo, it's like you know what you're doing."
The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company's award-winning Care & Services team. Now he can add "Super Bowl extra" to the list.
What to Expect During the Big Game and Beyond
GoDaddy's 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9. The spot is also now available on GoDaddy's YouTube, X, Instagram and Facebook channels. GoDaddy also released an extended version available on YouTube.
The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo® as the ultimate small business partner.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airoâ„¢, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
Video - https://www.youtube.com/watch?v=Mc-XvA9sNKU
Video - https://www.youtube.com/watch?v=CHbOUpiHiwc
Photo - https://mma.prnasia.com/media2/2613117/GoDaddy_Superbowl_Image13.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613118/GoDaddy_SuperBowl_Image09.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613119/GoDaddy_SuperBowl_Image10.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613120/GoDaddy_SuperBowl_Image08.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/819539/GoDaddy_Logo.jpg?p=medium600
Actor Walton Goggins' Most Challenging Role – Small Business Owner – Made Easy Through Power of AI
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Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ -- GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actor Walton Goggins.
The ad, titled "Act Like You Know," showcases how GoDaddy Airo® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they're doing.
"When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur," said GoDaddy Chief Marketing Officer Fara Howard. "Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they're doing. We're proud to show the value of GoDaddy Airo to a massive audience on game day."
GoDaddy Airo® Drives the Return to Big Game Advertising
In 180 countries and counting, GoDaddy Airo® is an AI-powered experience that enables entrepreneurs to establish and grow their online presence by generating domain names, logos, fully built websites and marketing, social media content and commerce capabilities. With more than 3 million customers tapping into the power of GoDaddy Airo® in the U.S. alone, its impact on small businesses inspired GoDaddy's return to Super Bowl advertising after an eight-year hiatus.
Walton Goggins Goggle Glasses: An Example of the Power of GoDaddy Airo®
Goggins is known for his scene-stealing performances in "Fallout," "The Righteous Gemstones," "Vice Principals," "The Hateful Eight," "Justified" and the upcoming season of "The White Lotus." As an actor, Goggins can make you believe he knows what he's doing in just about any role—from a post-apocalyptic bounty hunter to a power-hungry vice principal—even when he doesn't. But his toughest job yet isn't one he plays onscreen; it's his real-life role as a small business owner.
Walton launched Walton Goggins Goggle Glasses last year, offering retro-futuristic hybrid eyewear. GoDaddy Airo® helped his Goggle Glasses brand create a logo, website and social content, transforming an idea into a business like a seasoned pro. Small business owners like Goggins can focus on what they do best and let GoDaddy Airo®, using the power of AI, take care of the rest.
"As an entrepreneur, you need more than just an idea—you need the confidence and know-how to turn that idea into something," said Walton Goggins. "For me, that's where GoDaddy Airo came in. It filled in the gaps and made Walton Goggins Goggle Glasses a reality."
The Spot: "Act Like You Know"
The ad opens with a close-up of Goggins. "Actors. We can make you believe we know what we're doing, when in fact, we do not." Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he's an astronaut floating inside a space station, where he manipulates complex controls and admits, "I have no idea what these buttons do," as he accidentally launches a fellow astronaut into deep space. Next, he's a race car driver, dramatically shifting gears…in a car that he's inadvertently driving backwards.
The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That's because "I have no idea what I'm doing… but GoDaddy Airo® does, using AI to build a logo, website and social content." Goggins confidently shows off his beautiful website created with GoDaddy Airo®. Wearing his signature namesake eyewear, Goggins declares: "If your goggles ain't Goggins, they don't belong on your noggins."
Goggins then delivers the ad's final line: "With GoDaddy Airo, it's like you know what you're doing."
The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company's award-winning Care & Services team. Now he can add "Super Bowl extra" to the list.
What to Expect During the Big Game and Beyond
GoDaddy's 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9. The spot is also now available on GoDaddy's YouTube, X, Instagram and Facebook channels. GoDaddy also released an extended version available on YouTube.
The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo® as the ultimate small business partner.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airoâ„¢, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
Video - https://www.youtube.com/watch?v=Mc-XvA9sNKU
Video - https://www.youtube.com/watch?v=CHbOUpiHiwc
Photo - https://mma.prnasia.com/media2/2613117/GoDaddy_Superbowl_Image13.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613118/GoDaddy_SuperBowl_Image09.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613119/GoDaddy_SuperBowl_Image10.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2613120/GoDaddy_SuperBowl_Image08.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/819539/GoDaddy_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Strap in: GoDaddy Reveals 2025 Super Bowl Spot
HOUSTON, May 14, 2026 /PRNewswire/ -- Elabscience® Bionovation Inc. ("Elabscience®" or "the Company") today announced the launch of its self-developed PolyHRP-Streptavidin conjugate, a signal amplification reagent designed to improve enzyme-linked immunosorbent assay (ELISA) sensitivity for low-abundance biomarker detection. Using proprietary covalent polymerization technology, the reagent creates a one-to-many amplification structure that strengthens detection signals while maintaining low background interference.
Elabscience® developed its PolyHRP-Streptavidin conjugate to address a common ELISA challenge in which very low biomarker concentrations can make it difficult to increase signal output without also raising background noise. The product is built on a proprietary covalent coupling technique designed to create a more efficient amplification structure than traditional Streptavidin-HRP conjugates. In this process, a large number of highly active HRP enzymes are first polymerized to form a PolyHRP backbone, which is then conjugated to streptavidin. This one-to-many architecture increases the enzyme-to-protein ratio and enables cascade signal amplification which helps to improve assay sensitivity in low-abundance biomarker detection.
Dr. Yang Fei, General Manager of Elabscience®, commented: "Sensitivity and stability are critical requirements in ELISA reagent development, especially when researchers are working with low-abundance targets. With our self-developed PolyHRP-Streptavidin conjugate, we aim to provide researchers and assay developers with a reliable signal amplification tool that supports stronger detection performance, lower background interference and long-term reagent stability."
Validation data showed strong performance across several key measures. SEC-HPLC analysis of three independent batches demonstrated an approximately 90% product recovery rate, with a peak area coefficient of variation of 2.9%, indicating high batch-to-batch consistency. Nanoparticle tracking analysis also showed a narrow particle size distribution centered at about 155 nm which supports the uniformity of the PolyHRP-Streptavidin polymer structure.
In internal performance testing, Elabscience® PolyHRP-Streptavidin delivered strong signal intensity while maintaining low background signal. Accelerated stability testing at 37°C showed over 90% remaining activity after 11 days, demonstrating strong reagent stability under accelerated conditions. The product is also designed for broad compatibility across standard ELISA, high-sensitivity ELISA and competitive ELISA workflows.
The launch introduces Elabscience® PolyHRP-Streptavidin conjugate, Catalog No. E-ELIR-020, as a specialized ELISA accessory reagent within the Company's signal amplification portfolio. It is available in a 50 μL trial size, a 250 μL catalog format, and custom volumes above 1 mL. The product is stored at -20°C and has a shelf life of two years. Elabscience® also plans to introduce a ready-to-use PolyHRP-Streptavidin detection reagent to further support routine and high-throughput ELISA applications.
About Elabscience® Bionovation Inc.
Elabscience® Bionovation Inc. is a biotechnology company focused on the design, development, manufacturing, and sale of research reagents and services for cell detection and life sciences applications. Its portfolio includes products for protein detection, immunoassays, metabolism analysis, and cell function research. Founded in 2011, Elabscience® serves customers in more than 150 countries and regions. For more information, please visit www.elabscience.com, and connect with us on LinkedIn, YouTube, Facebook and Instagram.
Contact Information:
Elabscience® Bionovation Inc
info@elabscience.com
1-888-852-8623
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Elabscience® Launches Self-Developed PolyHRP-Streptavidin Conjugate for Low-Abundance Biomarker Detection in ELISA
