Express Invites You to "Dress to Express" with Launch of New Brand Platform

COLUMBUS, Ohio--(BUSINESS WIRE)--Feb 7, 2025--

Express is entering a new era of style with Dress to Express, a new brand platform that marks a bold new chapter for the brand. Dress to Express is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250207930438/en/

The platform comes to life with the launch of the Spring '25 campaign, headlined by power couple Barbara Palvin and Dylan Sprouse. Shot in New York City, the campaign captures the energy and inspiration of the city that influenced the collection.

“As we continue our journey of transformation, we wanted to collaborate with influential voices who truly embody our brand promise of confident self-expression through style,” said Joe Berean, SVP of Marketing & Creative at Express. “Barbara and Dylan represent that vision, bringing both creativity and authenticity to the launch of our new brand platform.”

Shot by Cole Sprouse—Dylan’s twin brother—the campaign highlights Barbara and Dylan’s personal style, while showcasing Express’s new collection of fashion pieces and wardrobe essentials. Together, their natural chemistry and confidence perfectly reflect the brand’s commitment to authentic self-expression.

“Being part of this campaign with Express felt natural because it celebrates individuality and self-expression—values that resonate deeply with us,” said Barbara Palvin. “Each piece in this collection is designed with comfort and confidence in mind—two key factors that influence my everyday style.”

Dylan Sprouse added, “I love the versatility of Express. From casual, everyday pieces to formal wear, they make it easy to look and feel good wherever you’re going, and that’s important to me when shopping for clothes, which is why this campaign felt like such a natural fit.”

Dress to Express introduces a new product strategy centered around modern wear-to-work, everyday style and special moments. Highlights from the collection include:

The Dress To Express Campaign was styled by Max Ortega. The brand will bring Dress to Express to life through additional marketing moments including a New York Fashion Week campaign launch party, integrated media partnerships and creator activations highlighting personal style and self-expression. Starting February and through April 2025, the campaign will be seen across Express’s channels including site, stores, email, social, paid and streaming video. For more information, visit express.com/barbara-palvin.

About Express

Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you.

The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.

Dylan Sprouse in loose carpenter jeans, Perfect Pima Cotton Tee and corduroy jacket. (Photo: Business Wire)

Dylan Sprouse in the new loose jeans from Express’s spring collection. (Photo: Business Wire)

Barbara Palvin in 50/50 Rigid Stretch Jeans, denim boyfriend Portofino Shirt and textured blazer. (Photo: Business Wire)

Barbara Palvin in the new Relaxed Trouser from Express's spring collection. (Photo: Business Wire)

Barbara Palvin and Dylan Sprouse star in Express’s new campaign, Dress to Express. (Photo: Business Wire)

MIAMI (AP) — Anfernee Simons scored 18 of his season-high 39 points in the fourth quarter, Jaylen Brown added 27 and the Boston Celtics trailed most of the way before rallying to beat the Miami Heat 119-114 on Thursday night.

Sam Hauser added 17 points for the Celtics, who outscored Miami 36-21 in the fourth quarter and won after facing as much as a 19-point deficit. It was their second-biggest comeback win of the season, after coming from 20 down to beat Indiana on Dec. 22.

Simons had the second highest-scoring game for a reserve this season — Utah's Brice Sensabaugh had 43 on Wednesday night in a loss to Chicago — and became the fourth Celtics player in the last 50 years to score at least 39 off the bench. The others: Larry Bird, Todd Day and Payton Pritchard.

Norman Powell scored 26 points for Miami, which got 22 points apiece from Bam Adebayo and Tyler Herro. Andrew Wiggins added 16 for the Heat.

Simons had 11 consecutive Boston points in the fourth quarter to chip away at what was left of the Miami edge, and then Hauser got an open 3-pointer with 5:21 left to give the Celtics their first lead since the opening minute of the game.

The lead changed hands twice more, before Brown's 3-pointer with 4:05 remaining put Boston on top for good.

Miami started the game on a 28-9 run, putting the Celtics in a most unusual early position.

That 19-point margin — only about seven minutes into the game — matched the biggest first-quarter deficit the Celtics faced in a 304-game span since trailing Indiana by 20 early on in a game on Dec. 21, 2022. Boston also trailed Milwaukee by 19 in the first quarter on April 9, 2024.

The Heat played without starting point guard Davion Mitchell (left shoulder contusion) and sixth man Jaime Jaquez Jr. (left knee soreness).

Celtics: At Atlanta on Saturday night.

Heat: Host Oklahoma City on Saturday night.

AP NBA: https://apnews.com/hub/NBA

Boston Celtics guard Anfernee Simons, center, is defended by Miami Heat center Bam Adebayo (13) during the first half of an NBA basketball game, Thursday, Jan. 15, 2026, in Miami. (AP Photo/Rebecca Blackwell)

Boston Celtics guard Anfernee Simons (4) comes under pressure from Miami Heat center Bam Adebayo (13) during the first half of an NBA basketball game, Thursday, Jan. 15, 2026, in Miami. (AP Photo/Rebecca Blackwell)

Boston Celtics guard Anfernee Simons (4) goes for the basket defended by Miami Heat center Kel'el Ware, obscured, during the first half of an NBA basketball game, Thursday, Jan. 15, 2026, in Miami. (AP Photo/Rebecca Blackwell)

Miami Heat guard Norman Powell (24) reacts after making a shot during the first half of an NBA basketball game against the Boston Celtics, Thursday, Jan. 15, 2026, in Miami. (AP Photo/Rebecca Blackwell)

Miami Heat head coach Erik Spoelstra watches from courtside during the first half of an NBA basketball game against the Boston Celtics, Thursday, Jan. 15, 2026, in Miami. (AP Photo/Rebecca Blackwell)