LAS VEGAS--(BUSINESS WIRE)--Feb 11, 2025--
Contract research organisation (CRO) Citruslabs says UK health and wellness brands must prioritise science-based products that can evidence their efficacy in the face of shifting customer and regulatory trends.
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Citruslabs, one of the leading CROs for consumer brands in the US, is expanding its services to the UK, which has a health and wellness sector valued in the region of £200 billion.
Susanne Mitschke, CEO of Citruslabs, said: "Scientific validation is no longer a luxury for brands who want to stand out because it’s becoming essential for consumers, particularly Millennials and Gen Z, and their purchasing decisions against the backdrop of creeping regulation. By making high-quality research more accessible in the UK, we’re aiming to help brands build credibility, navigate complex regulatory landscapes more efficiently, earn consumer trust, and drive long-term success by giving them a competitive edge.”
The UK’s wellness market ranks fifth globally, including key segments like physical activity, personalised medicine, supplements, and personal care. CEO Mitschke says clinical validation is increasingly required to meet consumer expectations and regulatory standards.
Susanne Mitschke added: “When you think about a supplement, there is too much focus on the ingredients, but savvy consumers now expect to be much better informed on the efficacy. So, the wellness brands really need to sit up and take notice, and invest in research which will give their products a stronger foundation for growth.”
McKinsey & Company’s Future of Wellness survey in 2024 stated that “consumers are taking greater control over their health - and expect companies to provide effective, science-backed solutions,” with McKinsey noting that many wellness products are emerging with “limited clinical research or credibility.” The consulting firm believes seven wellness subsets - including women’s health, weight management, and in-person fitness - are optimal for innovation and investment activity over the next few years.
Susanne Mitschke continued: “As the UK wellness market evolves, brands need research solutions that are both rigorous and accessible. We are able to tailor research to brands, ensuring research aligns with each brand’s goals, budget, and regulatory needs.”
In its own study of over 1,000 US and international health and wellness consumers last year, Citruslabs found that 93 percent of Gen Zs and Millennials trust more in products labelled as “clinically proven,” 92 percent prioritise clinically tested products, and 91 percent of respondents are more likely to try a new wellness product if it makes specific claims about its benefits.
Citruslabs’s decentralised approach streamlines localised participant recruitment and data collection, while offering flexible study designs - including randomised controlled trials, single group clinical studies, and consumer perception studies.
Citruslabs’s customer base includes Heights, Superlativa, Your Super, Love Wellness, Mario Badescu, Supergut, Arrae, Air Up, Manuka Health, Beekeepers, and Equine 74.
For more information: www.citruslabs.com/uk-clinical-trials
Susanne Mitschke, CEO of Citruslabs (Photo: Business Wire)
NEW YORK--(BUSINESS WIRE)--Jan 15, 2026--
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today opened its new Intuit TurboTax flagship store in New York City’s SoHo neighborhood, reimagining the future of personal and small business tax filing by combining the power of its all-in-one, agentic AI-driven consumer platform and human intelligence (HI) to deliver the ultimate done-for-you tax experience. The opening of the new Intuit TurboTax flagship store at 463 Broadway in New York City’s SoHo neighborhood marks the nationwide launch of nearly 600 Expert Office locations and 20 new TurboTax Stores, successfully completing the expansion phase initiated last year. By seamlessly merging advanced agentic AI with a network of local AI-powered human expertise, Intuit is creating a system of intelligence that anticipates consumer needs, automates the tedium of tax preparation, and gives customers the confidence they need based on their unique tax situation. Intuit’s consumer platform actively works in the filers' best interest to find them more money, easier and faster.
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“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.”
The Future of Filing: Combining the Power Of Agentic AI with Local Expertise
With the opening of TurboTax stores, Intuit is fundamentally reimagining the tax landscape, creating a high-touch front door that brings digital filing and in-person expertise together in a seamless, modern experience. A distinct departure from traditional tax offices, these stores are powered by a first-of-its-kind, connected platform uniting Credit Karma and TurboTax together to support customers end to end. Tailored to filers’ unique needs, these physical locations provide them with much-needed time back and peace of mind during an overwhelming season; by eliminating manual data entry through an integrated digital-to-physical journey, Intuit ensures customers can focus on their lives with complete financial confidence.
Key components of the TurboTax store experience:
Nationwide Local Store Locations
TurboTax is strategically opening stores in key markets across the country to bring local expert assistance within reach of millions of filers. Up to 20 stores will open in advance of the tax deadline in the following metropolitan areas:
In addition to these storefronts, TurboTax has activated nearly 600 Expert offices nationwide, increasing its physical presence to offer local, face-to-face support.
Grand Opening Celebration: A Blueprint for Financial Confidence
To celebrate this shift in the tax landscape, Intuit is hosting an exclusive event tonight at the SoHo Flagship featuring Intuit CEO Sasan Goodarzi and Consumer Group EVP Mark Notarainni. Cultural icon Issa Rae will conduct a fireside chat, and be joined by special guests including Aaron Judge and DJ Mick. The evening will culminate with a musical performance by Anderson .Paak & the Free Nationals.
Powering Prosperity: $100,000 Commitment to NYC Schools
As part of the grand opening, Intuit is reinforcing its investment in the New York community and the next generation of filers. Intuit will announce a $100,000 donation to NYCPS. This contribution provides students with the resources to develop financial literacy, capability, and confidence for personal and professional success.
TurboTax partnered with renowned architectural, design, and planning firm, Gensler on the design and architecture of its physical locations, as well as BUCK, a global creative company on the Forum's interactive content design. Leading global commercial real estate and investment management company, Jones Lang LaSalle Americas, Inc. (JLL) is its brokerage partner.
To find an Intuit TurboTax store, or explore expert offerings, visit TurboTax.com.
For press assets visit our digital press kit.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
The Forum seating area at the new TurboTax SoHo Flagship (463 Broadway), utilizes ambient animations on a 30-foot-wide L-shaped digital screen to provide financial education in a serene environment, proving that human connection, empowered by Intuit's advanced AI, can transform the inherently emotional task of tax filing.
Intuit TurboTax's Flagship Store in New York's SoHo neighborhood at 463 Broadway, NY, New York
