Revving Secures £107M to Combat UK Adtech's Cash Flow Crisis

LONDON--(BUSINESS WIRE)--Feb 13, 2025--

Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of £107 million led by one of the world’s largest asset managers, DWS. The investment package includes £100 million of debt funding which will be invested directly into the UK adtech sector and wider digital economy, which is vital for the future growth of the UK economy but has been largely neglected by traditional financial institutions.

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This significant investment will enable Revving to address the crippling issue of extended payment terms that has long plagued digital industries, straining cashflows and hindering productivity and growth. Over the next three years, Revving expects to fund up to £1.8 billion to UK digital businesses. According to the IAB, the industry body for digital advertising, this vital injection of capital could have a 4.8x multiplier effect, generating a potential £8.6 billion boost to the UK economy.

“Over 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy,” said Chris Pettit, CEO of Revving.“Revving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.”

The UK is betting big on the digital economy as a key driver of future growth, and the adtech sector, a powerhouse contributing £129 billion to the UK economy and supporting over 2 million jobs, is critical to this. Yet, despite its potential, UK adtech faces significant challenges in the form of extended payment terms that often stretch to 120 days or more. This is not only stifling growth and innovation, it is making us less competitive against well capitalised US adtech businesses who are taking an increasing share of the global market.

The Complexity of the Adtech Ecosystem

The complexity of the adtech ecosystem, including slow payments between publishers, affiliates, advertising networks, agencies and other intermediaries, results in a domino effect of financial strain across the entire digital supply chain. Publishers face delayed payments, ad networks in turn struggle to accelerate cash flow for their clients, and programmatic and affiliate businesses are starved of critical cashflow and unable to capitalise on growth opportunities.

SME affiliates are suffering a David and Goliath moment with large platforms shortening supplier payment terms on the one hand, whilst large brands demand even longer invoicing payment terms on the other, leaving publishers and other digital SMEs invariably caught in the middle and having to fund these costs from their own pocket.

Kevin Edwards, f ounder and director, APMA, added: “UK affiliate marketing faces a funding bottleneck, with access to growth capital at an all-time low. The industry represents the best of UK entrepreneurship, and this cannot be jeopardised by sluggish payment systems. Revving is leading the way in enabling faster access to affiliate commissions, allowing affiliates to reinvest for growth.”

Revolutionising Invoice Factoring

Revving has completely revolutionised invoice factoring for the digital economy. Its innovative receivables funding platform is an industry first that seamlessly integrates with digital platforms and marketplaces to capture sales data and provide instant access to revenue ahead of invoice creation.

Vlado Spasov, Head of Capital Solutions, DWS, said:“Revving's focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.”

Revving’s portal unifies sales, payments and funding information from multiple sources to provide customers with unparalleled transparency and control over their cashflows, expanding the reach of their solutions and streamlining financial operations.

Key features include:

Revving client, Warwick Lambert, CEO of Genie Shopping, said, “We have worked with Revving since 2023 and our partnership has achieved record-breaking results. Being able to access our commissions quicker has allowed us to reinvest back into campaigns, driving better results for our advertisers and partners. The Revving portal makes analysis simple and the team’s collaborative approach has allowed us to have full control of how we use the portal.”

Revving's innovative approach has garnered significant traction since its launch in 2023. The company boasts a rapidly growing presence in the UK market, serving an impressive roster of leading publishers, advertisers, agencies and networks.

For more information about how Revving is transforming digital business, please visit www.revving.io.

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About Revving

Revving is a leading fintech scale-up revolutionising access to working capital funding. Using a proprietary technology platform with direct integrations to digital platforms and marketplaces, the company leverages granular transaction data to offer an industry-first financial solution for the entire digital economy, enabling instant access to funding. Revving is headquartered in London, UK, and Barcelona, Spain. For more information please see www.revving.io

About DWS Group

DWS Group (DWS) with EUR 963bn of assets under management (as of 30 September 2024) aspires to be one of the world's leading asset managers. Building on more than 60 years of experience, it has a reputation for excellence in Germany, Europe, the Americas and Asia. DWS is recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

David Mandeno, Founder & COO and Chris Pettit, Founder and CEO, Revving announced today a £107 million investment that will provide a vital injection of £1.8 billion in capital UK Adtech, that could have a 4.8x multiplier effect, generating an £8.6 billion boost to the UK economy. For more information please see Revving. (Photo: Business Wire)

DUBAI, United Arab Emirates (AP) — U.S. President Donald Trump said Iran wants to negotiate with Washington after his threat to strike the Islamic Republic over its bloody crackdown on protesters, a move coming as activists said Monday the death toll in the nationwide demonstrations rose to at least 544.

Iran had no immediate reaction to the news, which came after the foreign minister of Oman — long an interlocutor between Washington and Tehran — traveled to Iran this weekend. It also remains unclear just what Iran could promise, particularly as Trump has set strict demands over its nuclear program and its ballistic missile arsenal, which Tehran insists is crucial for its national defense.

Iranian Foreign Minister Abbas Araghchi, speaking to foreign diplomats in Tehran, insisted “the situation has come under total control” in fiery remarks that blamed Israel and the U.S. for the violence, without offering evidence.

“That’s why the demonstrations turned violent and bloody to give an excuse to the American president to intervene,” Araghchi said, in comments carried by the Qatar-funded Al Jazeera satellite news network. Al Jazeera has been allowed to report from inside the country live despite the internet being shut off.

Meanwhile Monday, Iran called for pro-government demonstrators to head to the streets in support of the theocracy, a show of force after days of protests directly challenging the rule of 86-year-old Supreme Leader Ayatollah Ali Khamenei. Iranian state television aired chants from the crowd, who shouted “Death to America!” and “Death to Israel!”

Trump and his national security team have been weighing a range of potential responses against Iran including cyberattacks and direct strikes by the U.S. or Israel, according to two people familiar with internal White House discussions who were not authorized to comment publicly and spoke on condition of anonymity.

“The military is looking at it, and we’re looking at some very strong options,” Trump told reporters on Air Force One on Sunday night. Asked about Iran’s threats of retaliation, he said: “If they do that, we will hit them at levels that they’ve never been hit before.”

Trump said that his administration was in talks to set up a meeting with Tehran, but cautioned that he may have to act first as reports of the death toll in Iran mount and the government continues to arrest protesters.

“I think they’re tired of being beat up by the United States,” Trump said. “Iran wants to negotiate.”

He added: “The meeting is being set up, but we may have to act because of what’s happening before the meeting. But a meeting is being set up. Iran called, they want to negotiate.”

Iran through country's parliamentary speaker warned Sunday that the U.S. military and Israel would be “legitimate targets” if America uses force to protect demonstrators.

More than 10,600 people also have been detained over the two weeks of protests, said the U.S.-based Human Rights Activists News Agency, which has been accurate in previous unrest in recent years and gave the death toll. It relies on supporters in Iran crosschecking information. It said 496 of the dead were protesters and 48 were with security forces.

With the internet down in Iran and phone lines cut off, gauging the demonstrations from abroad has grown more difficult. The Associated Press has been unable to independently assess the toll. Iran’s government has not offered overall casualty figures.

Those abroad fear the information blackout is emboldening hard-liners within Iran’s security services to launch a bloody crackdown. Protesters flooded the streets in the country’s capital and its second-largest city on Saturday night into Sunday morning. Online videos purported to show more demonstrations Sunday night into Monday, with a Tehran official acknowledging them in state media.

In Tehran, a witness told the AP that the streets of the capital empty at the sunset call to prayers each night. By the Isha, or nighttime prayer, the streets are deserted.

Part of that stems from the fear of getting caught in the crackdown. Police sent the public a text message that warned: “Given the presence of terrorist groups and armed individuals in some gatherings last night and their plans to cause death, and the firm decision to not tolerate any appeasement and to deal decisively with the rioters, families are strongly advised to take care of their youth and teenagers.”

Another text, which claimed to come from the intelligence arm of the paramilitary Revolutionary Guard, also directly warned people not to take part in demonstrations.

“Dear parents, in view of the enemy’s plan to increase the level of naked violence and the decision to kill people, ... refrain from being on the streets and gathering in places involved in violence, and inform your children about the consequences of cooperating with terrorist mercenaries, which is an example of treason against the country,” the text warned.

The witness spoke to the AP on condition of anonymity due to the ongoing crackdown.

The demonstrations began Dec. 28 over the collapse of the Iranian rial currency, which trades at over 1.4 million to $1, as the country’s economy is squeezed by international sanctions in part levied over its nuclear program. The protests intensified and grew into calls directly challenging Iran’s theocracy.

Nikhinson reported from aboard Air Force One.

In this frame grab from video obtained by the AP outside Iran, a masked demonstrator holds a picture of Iran's Crown Prince Reza Pahlavi during a protest in Tehran, Iran, Friday, January. 9, 2026. (UGC via AP)

In this frame grab from footage circulating on social media from Iran shows protesters taking to the streets despite an intensifying crackdown as the Islamic Republic remains cut off from the rest of the world in Tehran, Iran, Friday, Jan. 9, 2026.(UGC via AP)

In this frame grab from footage circulating on social media from Iran showed protesters once again taking to the streets of Tehran despite an intensifying crackdown as the Islamic Republic remains cut off from the rest of the world in Tehran, Iran, Saturday Jan. 10, 2026. (UGC via AP)