Against the backdrop of China's inbound travel boom during the 2025 Spring Festival holiday, many Chinese people opted for outbound trips to overseas destinations in pursuit of diversified, cross-cultural experiences for the traditional holiday, making outbound tourism as the main growth driver of the consumer market during the holiday.
During the 2025 Spring Festival holiday, outbound travel bookings saw a 30-percent increase compared to last year, according to a report from travel platform Ctrip.
Popular destinations included Thailand, Malaysia, Singapore, Australia, South Korea, the United States and Vietnam.
"During the Spring Festival travel rush, Beijing Capital International Airport handled 7.95 million passenger trips in total, around 200,000 trips and over 1,200 flights daily. With more visa-free destinations, lower travel costs, and new flight routes, more residents from smaller cities are choosing to spend the Chinese New Year abroad," said Feng Liwei, operation manager of the Airport Operation Center at Beijing Capital International Airport.
As Chinese travelers gain more experiences with international trips, their choices have been expanded.
Ctrip's international platform showed that car rental bookings for overseas travel during this year's Spring Festival holiday jumped by 42 percent compared to last year. In addition, bookings for overseas chartered tours saw a 20-percent increase from the previous Spring Festival holiday.
"During this year's Spring Festival holiday, border inspection agencies nationwide handled a total of 14.366 million border entries and exits, marking a 6.3-percent increase compared to the same period last year. Meanwhile, the number of foreign nationals entering and exiting was 958,000, showing a 22.9-percent increase," said Jiang Shihui, director of the Border Control Management Department of the National Immigration Administration.
The Spring Festival, or the Chinese New Year, is the most important public holiday in China. The official Spring Festival holiday season this year ran from Jan 28 to Feb 4.
Outbound tourism emerges as main growth driver of consumer market during China's Spring Festival Holiday
Outbound tourism emerges as main growth driver of consumer market during China's Spring Festival Holiday
Outbound tourism emerges as main growth driver of consumer market during China's Spring Festival Holiday
