BARCELONA, Spain, Feb. 25, 2025 /PRNewswire/ -- The Mobile World Congress (MWC 2025) will kick off from March 3 to 6 in Barcelona, Spain. For the first time, Meizu will present its full AI ecosystem, with several cutting-edge products making their debut. The company will showcase its theme, "AI Illuminates a Better Life," inviting tech enthusiasts from around the world to experience innovative future technologies at the Meizu booth.
At MWC 2025, Meizu will be located at the Fira Gran Via exhibition center in Barcelona, showcasing its products based on Flyme AIOS technology, which focuses on three core areas: smart glasses, smartphones, and smart cars. Additionally, they will present products like overseas smartwatches and tablets, highlighting a seamless, cross-device connected vision of future smart living.
As a global tech company, Meizu is the smartphone brand of DreamSmart Group, which carries AI eco-products in three product areas, which are smartphones, XR and smart cars. With deep technological expertise in multiple industries, DreamSmart is recognized as a leader in smart ecosystems.
At MWC 2025, Meizu will bring several highlights to the event. In addition to popular products like the Meizu 21 series and StarV AR glasses, Meizu will unveil several new overseas smartphone models, including the Meizu Note 22, Meizu Note 22 Pro, Mblu 22, and Mblu 22 Pro, etc. which are designed specifically for international markets in the first half of 2025. Meizu will also partner with China Mobile and China Unicom to showcase its smart glasses and other AloT smart ecosystem products. Notably, the AR glasses with a notification feature, which have gained popularity in China, will also make an appearance. Besides smartphones and smart glasses, other tech products like smart cabin operating systems and smart rings will also be revealed.
MWC is the most authoritative exhibition in the global communications field. With the theme "Converge, Connect, Create," MWC 2025 will bring together top tech companies, industry leaders, and experts to discuss the latest trends, innovative applications, and future directions of the global tech industry. By showcasing its full AI ecosystem at MWC 2025, Meizu aims to demonstrate its brand charm, lead technological innovation with its AI ecosystem, and expand its global presence. Currently, Meizu's smartphones are sold in over 30 countries and regions, including Asia-Pacific, Latin America, the Middle East, and Europe. Its XR smart glasses have become a hit in North America and Europe, while Flyme Auto-equipped vehicles have been exported to the Middle East, Eastern Europe, and Asia-Pacific. With product innovation and brand influence driving its growth, Meizu continues to make strides in its globalization efforts. Let's look forward to Meizu's exciting performance at MWC 2025!
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Meizu to debut AI full ecosystem products at MWC 2025
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KUALA LUMPUR, Malaysia, Jan. 14, 2026 /PRNewswire/ -- Global No.1* friendly derma brand COSRX is bringing its most viral brightening with the Alpha-Arbutin Pop-Up, a high-energy, interactive skincare experience designed to turn everyday city moments into glowing discoveries.
Rolling through Kuala Lumpur, the moving pop-up transforms the city into a skincare playground - inviting visitors to try COSRX's viral Alpha-Arbutin Serum, and win exclusive prizes available only during this limited-time activation.
With instant giveaways, playful quizzes, and a crowd-favorite lucky draw, NEW YEAR, NEW BRIGHT turns the idea of "new year, new skin" into a fun, share-worthy experience.
Location: LOT 10 Premier Terrace , Kuala Lumpur
Date: January 15 - 18, 2026
Time: 10:00 - 21:00
Walk In, Glow Out: Exclusive Alpha-Arbutin Gifts for Every Visitor
Every visitor is welcomed with an exclusive Silver Bag, available only at this moving pop-up. Inside this pop-up, An Alpha-Arbutin leaflet and limited-edition Alpha-Arbutin stickers - designed to kick off the experience before even stepping inside the car.
Because at COSRX, the bright starts the moment you arrive.
Follow, Share and Bright: Missions with Instant Rewards
The fun continues with simple, social-first missions designed for today's beauty lovers:
- Follow COSRX Malaysia on TikTok Shop and get an Alpha-Arbutin Hydrogel Mask. A color-changing mask, known for boosting radiance and pairing perfectly with the serum.
Why Alpha-Arbutin? A Quick Education That Hits the Highlights
Inside the moving car, promoters guide visitors through a quick, easy-to-digest introduction to Alpha-Arbutin - perfect for first timers and long-time fans alike.
Highlights include:
- Top-ranking status across Malaysia's leading platforms (TikTok Shop, Qoo10, official mall rankings)
- Key benefits - Acne Scar improvement, Dark Spot Care, and Daily gentle use
- A powerful yet skin-friendly formula featuring Niacinamide 5% and Tranexamic Acid 3%.
Try It Yourself: Alpha-Arbutin + The RX Synergy Experience
Guests can test the Alpha-Arbutin Serum alongside the Alpha-Arbutin Hydrogel Mask, experiencing firsthand how the duo works together to enhance brightening results.
The experience also introduces COSRX's The RX, reinforcing the brand's dermatology-inspired approach to targeted, high-performance skincare.
Quiz, Snap, Win: Learning Turns into Play
After the experience, visitors are invited to take a short, fun Alpha-Arbutin quiz based on what they've just learned. Correct answers lead straight into the next step—photo time.
Visitors who snap a photo at the photo zone or upload a booth review on social media receive a chance to join the Lucky Draw (Gacha Event).
The Lucky Draw Everyone Wants to Try
The final stop is the Gacha Lucky Draw, where different colored balls unlock different prizes, including:
- Full-size or Mini Alpha-Arbutin Serum
- And an exclusive COSRX brand kit, created only for this pop-up event
A Moving Pop-Up That Turns Skincare into a Citywide Event
By blending education, hands-on testing, social engagement, and playful rewards, the Alpha-Arbutin Moving Car Pop-Up transforms skincare discovery into an experience worth lining up for.
"This pop-up is all about making brightening skincare approachable, fun, and memorable," said a COSRX spokesperson. "We wanted people to feel excited - not overwhelmed - while learning why Alpha-Arbutin has become such a trusted solution for dark spots and uneven tone."
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Watsons, Olive Young, Amazon, ULTA, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
#COSRX #NewYearNewBright #AlphaArbutinSerum
KUALA LUMPUR, Malaysia, Jan. 14, 2026 /PRNewswire/ -- Global No.1* friendly derma brand COSRX is bringing its most viral brightening with the Alpha-Arbutin Pop-Up, a high-energy, interactive skincare experience designed to turn everyday city moments into glowing discoveries.
Rolling through Kuala Lumpur, the moving pop-up transforms the city into a skincare playground - inviting visitors to try COSRX's viral Alpha-Arbutin Serum, and win exclusive prizes available only during this limited-time activation.
With instant giveaways, playful quizzes, and a crowd-favorite lucky draw, NEW YEAR, NEW BRIGHT turns the idea of "new year, new skin" into a fun, share-worthy experience.
Location: LOT 10 Premier Terrace , Kuala Lumpur
Date: January 15 - 18, 2026
Time: 10:00 - 21:00
Walk In, Glow Out: Exclusive Alpha-Arbutin Gifts for Every Visitor
Every visitor is welcomed with an exclusive Silver Bag, available only at this moving pop-up. Inside this pop-up, An Alpha-Arbutin leaflet and limited-edition Alpha-Arbutin stickers - designed to kick off the experience before even stepping inside the car.
Because at COSRX, the bright starts the moment you arrive.
Follow, Share and Bright: Missions with Instant Rewards
The fun continues with simple, social-first missions designed for today's beauty lovers:
- Follow COSRX Malaysia on TikTok Shop and get an Alpha-Arbutin Hydrogel Mask. A color-changing mask, known for boosting radiance and pairing perfectly with the serum.
Why Alpha-Arbutin? A Quick Education That Hits the Highlights
Inside the moving car, promoters guide visitors through a quick, easy-to-digest introduction to Alpha-Arbutin - perfect for first timers and long-time fans alike.
Highlights include:
- Top-ranking status across Malaysia's leading platforms (TikTok Shop, Qoo10, official mall rankings)
- Key benefits - Acne Scar improvement, Dark Spot Care, and Daily gentle use
- A powerful yet skin-friendly formula featuring Niacinamide 5% and Tranexamic Acid 3%.
Try It Yourself: Alpha-Arbutin + The RX Synergy Experience
Guests can test the Alpha-Arbutin Serum alongside the Alpha-Arbutin Hydrogel Mask, experiencing firsthand how the duo works together to enhance brightening results.
The experience also introduces COSRX's The RX, reinforcing the brand's dermatology-inspired approach to targeted, high-performance skincare.
Quiz, Snap, Win: Learning Turns into Play
After the experience, visitors are invited to take a short, fun Alpha-Arbutin quiz based on what they've just learned. Correct answers lead straight into the next step—photo time.
Visitors who snap a photo at the photo zone or upload a booth review on social media receive a chance to join the Lucky Draw (Gacha Event).
The Lucky Draw Everyone Wants to Try
The final stop is the Gacha Lucky Draw, where different colored balls unlock different prizes, including:
- Full-size or Mini Alpha-Arbutin Serum
- And an exclusive COSRX brand kit, created only for this pop-up event
A Moving Pop-Up That Turns Skincare into a Citywide Event
By blending education, hands-on testing, social engagement, and playful rewards, the Alpha-Arbutin Moving Car Pop-Up transforms skincare discovery into an experience worth lining up for.
"This pop-up is all about making brightening skincare approachable, fun, and memorable," said a COSRX spokesperson. "We wanted people to feel excited - not overwhelmed - while learning why Alpha-Arbutin has become such a trusted solution for dark spots and uneven tone."
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Watsons, Olive Young, Amazon, ULTA, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
#COSRX #NewYearNewBright #AlphaArbutinSerum
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX Kicks Off 2026 with "NEW YEAR, NEW BRIGHT" Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur
