Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

SINGAPORE, Feb. 28, 2025 /PRNewswire/ -- Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign, Charge Up, SEA!—an electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) set to energize Southeast Asia. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

"At Anker, our mission is to ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations. "We've not only created products that lead the industry in performance but also ones that fundamentally changes the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers."

Revolutionizing Charging with Anker

At the core of Charge Up, SEA! is Anker's most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today's fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powers Charge Up, SEA!, an AR-driven journey that brings Anker's cutting-edge technology to life by "charging" iconic landmarks across Southeast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand's commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker's innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City's landmark with Ultimate Innovation

Starting February 27, "Charge Up, SEA!" will light up five countries—Singapore, Malaysia, the Philippines, Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker's AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

At Singapore's Jewel Rain Vortex, visitors can scan a QR code to enter a cyber-inspired world crafted by Anker. This immersive AR experience brings Anker's cutting-edge charging solutions to life, with the Anker Prime 250W GaN Desktop Charger serving as the central point where the physical and virtual worlds converge. Known for its compact yet powerful design, the charger supports multiple devices simultaneously, embodying Anker's innovation in high-performance charging.

In this digital realm, both the Anker 25,000mAh 165W Power Bank and the Anker 140W Charger engage users through interactive emojis, mirroring those featured in the products themselves. The Anker 25,000mAh 165W Power Bank offers a large capacity with retractable cables, multiple ports, and real-time data via its TFT display. Meanwhile, the Anker 140W Charger, with its digital display, provides real-time power output and temperature monitoring. These playful, emoji-driven interactions create a unique emotional connection while showcasing the smart, high-performance features of Anker's charging technology. Together, these products enhance the immersive experience, offering users a glimpse into the future of connected, intelligent charging solutions.

Engaging with the dynamic world, consumers will witness how Anker's advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Exclusive Singapore Event: "Prime of Charging" Experience

As an exclusive activation in Singapore, Anker invites you to experience the next level of fast charging at our limited-time event, which is located on Level 2 South Gateway Garden, Jewel Changi Airport, from 27 Feb to 5 March. In our pop-up store, consumers can enjoy the amazing AR interaction with the real Jewel Rain Vortex, as well as get an exclusive gift with their purchase.

For those who prefer online shopping, we also run this event with Shopee. Consumers can visit our shopee. anker to enjoy this wonderful journey and unlock limited coupons by sharing your experience on social media with our event hashtags.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence in Southeast Asia, the Charge Up, SEA! campaign reaffirms its commitment to pioneering innovation and user-centered design. By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it's reshaping how consumers connect with the future.

Anker invites consumers across Southeast Asia to experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world's #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

More than 20 KAPSARC leaders, researchers, and experts to contribute across the Congress's Executive, Technical, Synergy, and Special Programmes

RIYADH, Saudi Arabia, Oct. 11, 2026 /PRNewswire/ -- KAPSARC participates as a National Partner in the 25th WPC Energy Congress in Riyadh, bringing its leaders and experts into discussions addressing some of the most important issues shaping the future of energy.

Taking place from 11 to 15 October 2026 under the theme "Pathways to an Energy Future for All," the Congress will be hosted in Saudi Arabia for the first time in its history. First held in London in 1933, the Congress will bring together government leaders, industry executives, policymakers, researchers, and innovators in Riyadh to examine the forces reshaping global energy systems, from security and investment to technology and sustainability.

KAPSARC's participation extends across the Congress's Executive, Technical, Synergy, and Special Programmes, alongside additional sessions and activities, reflecting the breadth of the Center's research and policy expertise. KAPSARC President Fahad Alajlan and Dr. Ghadah Alarifi, Dean of the KAPSARC School of Public Policy, are among KAPSARC's speakers in the Executive Programme.

Across the Congress, KAPSARC experts contribute research and policy perspectives on energy supply and demand, energy access, natural gas, ESG and governance, the Circular Carbon Economy, artificial intelligence, mobility, and lower-emission pathways for refining and petrochemicals.

Within the Special Programme, KAPSARC leads a Knowledge Sprint session titled "Generative AI for Evidence-Based Oil Markets," examining how generative AI can support oil-market analysis and policy research. The session explores AI-assisted data workflows, econometric and scenario analysis, responsible AI practices, and the translation of technical findings into decision-ready insights.

KAPSARC also participates in the World Café through a session on "Carbon Dioxide Removal Technologies," bringing together experts, policymakers, and practitioners to examine the prospects for scaling engineered carbon-removal solutions. The discussion covers direct air capture, bioenergy with carbon capture and storage, and biochar, alongside the economic, infrastructure, regulatory, carbon-market, and regional considerations influencing their deployment.

In the Synergy Programme, KAPSARC experts contribute to discussions on "Accelerating the Circular Carbon Economy Through Joint Action" and "AI Partnerships for Energy Innovation," bringing research-based perspectives to the intersection of energy, technology, and sustainability.

KAPSARC's dedicated pavilion provides another platform for knowledge exchange and engagement throughout the Congress. Structured around five thematic hubs, the pavilion brings together KAPSARC research, analytical tools, and expertise across the Oil Hub, Transportation Hub, Clean Energy Hub, AI Hub, and Collaboration Hub. Together, the hubs provide visitors with an integrated view of selected research areas and emerging issues shaping energy systems, while creating opportunities for engagement with policymakers, industry leaders, researchers, and other Congress participants.

The pavilion also features the KAPSARC School of Public Policy (KSPP) and the Saudi Energy Leaders Assembly (SELA), providing additional platforms for policy education, leadership development, and knowledge exchange.

Through its participation across the Congress's programmes and sessions, alongside its dedicated thematic pavilion, KAPSARC connects Saudi-based research and policy expertise with international discussions on energy security, investment, technology, and sustainability.

About KAPSARC

KAPSARC is an advisory think tank dedicated to advancing knowledge on energy, environmental and regional economic issues. As an accredited observer to the United Nations Framework Convention on Climate Change (UNFCCC), KAPSARC actively contributes to global climate action. KAPSARC's mission is to advance Saudi Arabia's energy sector and inform global policies through evidence-based advice and applied research.

For more information about KAPSARC:
https://www.kapsarc.org/

Follow us on X:
https://x.com/KAPSARC

Connect with us on LinkedIn:
https://www.linkedin.com/company/kapsarc

Subscribe to our newsletter:
https://subscribe.kapsarc.org/kapsarc-newsletter-signup

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

KAPSARC TO JOIN 25TH WPC ENERGY CONGRESS IN RIYADH AS NATIONAL PARTNER