Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

SINGAPORE, Feb. 28, 2025 /PRNewswire/ -- Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign, Charge Up, SEA!—an electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) set to energize Southeast Asia. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

"At Anker, our mission is to ignite possibilities through ultimate innovation," said Leon Wu, General Manager of Southeast Asia at Anker Innovations. "We've not only created products that lead the industry in performance but also ones that fundamentally changes the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers."

Revolutionizing Charging with Anker

At the core of Charge Up, SEA! is Anker's most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today's fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powers Charge Up, SEA!, an AR-driven journey that brings Anker's cutting-edge technology to life by "charging" iconic landmarks across Southeast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand's commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker's innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City's landmark with Ultimate Innovation

Starting February 27, "Charge Up, SEA!" will light up five countries—Singapore, Malaysia, the Philippines, Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker's AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker's leadership in global innovation.

At Singapore's Jewel Rain Vortex, visitors can scan a QR code to enter a cyber-inspired world crafted by Anker. This immersive AR experience brings Anker's cutting-edge charging solutions to life, with the Anker Prime 250W GaN Desktop Charger serving as the central point where the physical and virtual worlds converge. Known for its compact yet powerful design, the charger supports multiple devices simultaneously, embodying Anker's innovation in high-performance charging.

In this digital realm, both the Anker 25,000mAh 165W Power Bank and the Anker 140W Charger engage users through interactive emojis, mirroring those featured in the products themselves. The Anker 25,000mAh 165W Power Bank offers a large capacity with retractable cables, multiple ports, and real-time data via its TFT display. Meanwhile, the Anker 140W Charger, with its digital display, provides real-time power output and temperature monitoring. These playful, emoji-driven interactions create a unique emotional connection while showcasing the smart, high-performance features of Anker's charging technology. Together, these products enhance the immersive experience, offering users a glimpse into the future of connected, intelligent charging solutions.

Engaging with the dynamic world, consumers will witness how Anker's advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Exclusive Singapore Event: "Prime of Charging" Experience

As an exclusive activation in Singapore, Anker invites you to experience the next level of fast charging at our limited-time event, which is located on Level 2 South Gateway Garden, Jewel Changi Airport, from 27 Feb to 5 March. In our pop-up store, consumers can enjoy the amazing AR interaction with the real Jewel Rain Vortex, as well as get an exclusive gift with their purchase.

For those who prefer online shopping, we also run this event with Shopee. Consumers can visit our shopee. anker to enjoy this wonderful journey and unlock limited coupons by sharing your experience on social media with our event hashtags.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence in Southeast Asia, the Charge Up, SEA! campaign reaffirms its commitment to pioneering innovation and user-centered design. By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it's reshaping how consumers connect with the future.

Anker invites consumers across Southeast Asia to experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world's #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Charge Up, SEA! Anker Powers Iconic Landmarks Across Southeast Asia With Immersive AR Campaign

GUANGZHOU, China, July 12, 2026 /PRNewswire/ -- From the roll-off of its first vehicle to the upcoming milestone of its 30 millionth finished automobile, every step forward taken by GAC stems from the choices and trust of users worldwide. On July 16, GAC Group will stage a grand appreciation event for its 30 million users, celebrating the historic roll-off of its 30 millionth vehicle alongside global users.

Since delivering its first vehicle to a customer, GAC's development has marched in lockstep with the mobility lives of users worldwide. This year, a constant stream of new users have joined the GAC community, together earning the trust of 30 million users worldwide.

In H1 2026, exports of GAC's own brands hit 121,500 units, jumping 132% year-on-year, proving global consumers' recognition of product quality. All five core overseas regions — the Americas, Asia-Pacific, the Middle East, Africa and Europe — recorded robust growth.

GAC's international business covers 110 countries/regions across five major zones, with 746 sales and service outlets, six overseas manufacturing plants, and nine overseas parts warehouses. It has built localized full-value-chain operations covering R&D, production, supply and sales. In the Americas, multiple core models rank high in local markets, with monthly sales multiplying several times in Brazil, Colombia and others. In Asia-Pacific, GAC held 11% of Hong Kong's NEV market in Jan-May, while Thailand's June sales surged 207% month-on-month. In Europe, GAC has built a complete system from local manufacturing to retail, steadily rolling out NEVs in key markets. Every regional sales increase reflects local users' recognition and preference, together forming GAC's 30-million-user trust community.

The milestone of 30 million vehicles produced by GAC embodies the trust and commitment of users all over the world. GAC Group will deepen reforms under the "Panyu action", stay committed to the user-centric development philosophy, and translate the trust of its 30 million global users into driving force for progress. The Group will deliver higher-quality products, more advanced technologies and more comprehensive services to reciprocate every customer's support, and march forward hand in hand with its global 30-million-user community to embrace a brand-new development journey.

For more information about GAC, please visit https://www.gacgroup.com/en or follow us on social media.

 

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GAC Group to Celebrate 30 Million Global Users on July 16