SEOUL, South Korea, Feb. 28, 2025 /PRNewswire/ -- BlueSignum, the innovator behind DailyBean, is set to launch its latest breakthrough in mental wellness at MWC 2025. Lime AI is designed to provide personalized insights and guidance in stressful situations anytime, anywhere. Backed by professional psychological research and cutting-edge AI technology, Lime AI is here to redefine how we manage stress in our daily lives.
The Stress Session: Your Personal Strategy for Relief
Stress is an unavoidable part of life, but managing it effectively can feel overwhelming. Lime AI offers a groundbreaking feature to help: the Stress Session. Rather than bottling up their feelings, users can talk freely with Lime AI about what's weighing them down. Lime AI listens, identifies key stress factors, and uncovers potential strengths or hidden resources within the user. The session concludes with a Stress Analysis—a comprehensive breakdown of the user's situation—along with a Strategy Card.
Each Strategy Card is carefully selected from a wide range of stress management techniques rooted in established psychological research. Whether it's restructuring a problem, finding new sources of motivation, or practicing mindfulness techniques, Lime AI picks the approach best suited to the user's current situation. To ensure practical application, the Strategy Card also includes a personalized to-do—an actionable step tailored specifically to the user—so they can immediately apply the strategy in their daily life.
Always Available, Even on the Go
Accessibility is key to effective mental health support, and Lime AI is built for seamless integration into everyday life. The app offers both text and voice interactions, making it easy to use in any setting, whether at home, at work, or on the move. Later this year, Lime AI will also launch on Apple CarPlay and Android Auto, making it easier than ever to check in with Lime AI while commuting, running errands, or taking a drive.
With Lime AI, support isn't limited to a scheduled appointment or a specific location—it's always within reach.
Experience Lime AI at MWC 2025
BlueSignum invites MWC attendees to experience Lime AI's Stress Session firsthand. As AI continues to reshape digital health, Lime AI is leading the way in making mental health support more immediate, intelligent, and personal than ever before.
Join us at MWC 2025 and discover how Lime AI is transforming the field of mental wellness—one conversation at a time.
CONTACT: official@limeai.io, Hailey Yoon
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lime AI Debuts at MWC 2025: A Game-Changer in Stress Management
The "Fizzy Little Rebellion" brings Korea's oldest fermentation tradition to the U.S. with a modern twist: It's cloudy, it's conscious, and you have to swirl it.
NEW YORK, Dec. 23, 2025 /PRNewswire/ -- SWRL, the world's first Makgeolli seltzer, has officially launched in the U.S., introducing Korea's iconic cloudy rice wine to the hard seltzer aisle.
At 3.7% ABV, zero sugar, and just 89 calories, SWRL offers a lighter way to drink—without stripping away texture or character. Instead of chasing the ultra-clear, one-note profile of typical seltzers, the brand introduces a softly cloudy, rice-fermented alternative built around flavor, mouthfeel, and a signature "swirl-to-sip" ritual.
For years, hard seltzer has been defined by clarity: crystal clear liquid, clean but artificial profiles, and near-identical drinking experiences. But as the category matures, consumers are seeking beyond interchangeable bubbles. They want flavor depth, sensory texture, and drinks that feel intentional rather than industrial. SWRL enters at this inflection point, offering a new category rooted in fermentation and rice.
In the glass—or rather, the can—SWRL delivers a mouthfeel closer to a pet-nat (pétillant naturel) wine than a standard seltzer. Once swirled, the rice sediment blends into a creamy, silky fizz with a gentle tang, reminiscent of kombucha but softer and rounder. The bubbles stay delicate, allowing the cloudy body and rice character to lead rather than disappear.
Across the lineup, the goal is consistent: keep the sip light while letting Makgeolli's natural rice texture and nuanced flavors shine through.
- Original: Delicately rice-forward with subtle natural sweetness and a smooth, creamy finish.
- Yuzu & Pine Needles: Opens with bright citrus and a crisp herbal note, finishing clean with a resinous pine edge.
- Earl Grey: Layers bergamot aromatics with a gentle fermented grip, evoking a tea-like complexity with a cloudy twist.
- Mixed Cherries: Starts juicy and tart, then settles into a plush rice note that prevents the fruit from veering into cloying sweetness.
Key Specs:
- 3.7% ABV
- 89 Calories
- Zero Sugar
- Gluten-Free & Vegan
- Naturally cloudy from real Korean rice fermentation
"We wanted to show that 'light' doesn't have to mean 'empty'," said Inji Kim, founder of SWRL. "By using rice fermentation and unexpected flavor pairings, we built a seltzer with texture and personality—something you actually feel when you drink it. Swirl the can, sip, and feel the texture. This is what hard seltzer has been missing."
Availability SWRL is now available at select retailers across New York City and for online shipping to 40 states via sipswrl.com.
About SWRL SWRL is a modern beverage brand reimagining Korean Makgeolli through a ready-to-drink seltzer format. Built around rice fermentation, a naturally cloudy texture, and a signature swirl ritual, SWRL offers a new kind of hard seltzer—lighter to drink, richer in experience.
The brand has already gained international recognition for its creative vision, earning the Red Dot Design Award: Brands & Communication Design 2025. Looking ahead, SWRL plans to expand its portfolio in 2026 with a non-alcoholic lineup, bringing the same cloudy texture and rice-forward experience to sober-curious and wellness-minded drinkers.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SHAKE UP THE SELTZER AISLE: SWRL LAUNCHES AMERICA'S FIRST ZERO-SUGAR, 89-CALORIE "MAKGEOLLI SELTZER"
