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Hasbro Wins The Toy Foundation’s 2025 Toy of the Year (TOTY) Award

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Hasbro Wins The Toy Foundation’s 2025 Toy of the Year (TOTY) Award
News

News

Hasbro Wins The Toy Foundation’s 2025 Toy of the Year (TOTY) Award

2025-03-02 03:07 Last Updated At:03:11

PAWTUCKET, R.I.--(BUSINESS WIRE)--Mar 1, 2025--

Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure that converts between four different modes, inspired by the iconic character in Paramount Animation and Hasbro’s Transformers One film – won the Action Figure of the Year award on February 28 at the TOTY Awards gala in New York City.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250301869883/en/

"Receiving this TOTY win for Transformers is an incredible honor,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “After celebrating 40 years of the franchise in 2024, the Transformers brand continues to delight fans. A lot of pieces came together to create an action figure that allows fans to experience the epic origins of legendary Transformers robots: the ingenuity of our design team, the collective efforts of our team to bring it to market, and the support of loyal Transformers community. This recognition motivates us to continue to push boundaries and set new standards of innovation and quality to create magic moments for kids, families, and fans."

Hasbro was also nominated in the following TOTY Award categories in 2025:

The Toy Foundation™ (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association™. The TOTY Awards celebrate the creativity of the global toy community and serves as a key fundraiser for TTF’s year-round philanthropic work supporting children in need.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

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Transformers One Power Flip Optimus Prime (Orion Pax) Honored as Action Figure of the Year (Photo: Business Wire)

Transformers One Power Flip Optimus Prime (Orion Pax) Honored as Action Figure of the Year (Photo: Business Wire)

A Ukrainian drone strike killed one person and wounded three others in the Russian city of Voronezh, local officials said Sunday.

A young woman died overnight in a hospital intensive care unit after debris from a drone fell on a house during the attack on Saturday, regional Gov. Alexander Gusev said on Telegram.

Three other people were wounded and more than 10 apartment buildings, private houses and a high school were damaged, he said, adding that air defenses shot down 17 drones over Voronezh. The city is home to just over 1 million people and lies some 250 kilometers (155 miles) from the Ukrainian border.

The attack came the day after Russia bombarded Ukraine with hundreds of drones and dozens of missiles overnight into Friday, killing at least four people in the capital Kyiv, according to Ukrainian officials.

For only the second time in the nearly four-year war, Russia used a powerful new hypersonic missile that struck western Ukraine in a clear warning to Kyiv and NATO.

The intense barrage and the launch of the nuclear-capable Oreshnik missile followed reports of major progress in talks between Ukraine and its allies on how to defend the country from further aggression by Moscow if a U.S.-led peace deal is struck.

Ukrainian President Volodymyr Zelenskyy said Saturday in his nightly address that Ukrainian negotiators “continue to communicate with the American side.”

Chief negotiator Rustem Umerov was in contact with U.S. partners Saturday, he said.

Separately, Ukraine’s General Staff said Russia targeted Ukraine with 154 drones overnight into Sunday and 125 were shot down.

Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

This photo provided by the Ukrainian Security Service on Friday, Jan. 9, 2026, shows a fragment believed to be a part of a Russian Oreshnik intermediate range hypersonic ballistic missile that hit the Lviv region. (Ukrainian Security Service via AP)

This photo provided by the Ukrainian Security Service on Friday, Jan. 9, 2026, shows a fragment believed to be a part of a Russian Oreshnik intermediate range hypersonic ballistic missile that hit the Lviv region. (Ukrainian Security Service via AP)

President of Ukraine Volodymyr Zelenskyy, second left, listens to British Defense Secretary John Healey during their meeting in Kyiv, Ukraine, Friday, Jan. 9, 2026. (AP Photo/Danylo Antoniuk)

President of Ukraine Volodymyr Zelenskyy, second left, listens to British Defense Secretary John Healey during their meeting in Kyiv, Ukraine, Friday, Jan. 9, 2026. (AP Photo/Danylo Antoniuk)

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